ПРОБЛЕМИ РОЗВИТКУ СІЛЬСЬКОГО ТУРИЗМУ В УКРАЇНІ В УМОВАХ ВІЙНИ ТА ПЕРСПЕКТИВИ ПІСЛЯВОЄННОГО ВІДНОВЛЕННЯ

Abstract

The sphere of tourism is one of the main industries that affects the general state and development trends of the world economy. Tourism is one of the top three industries in terms of generated income in the world. It is developing at a fast pace and occupies an important place in the world economy. The war going on in Ukraine today has no analogues in modern European history. It is difficult to make a correct analogy of the development of tourism in Ukraine in comparison with European countries and to assess the impact of the war on the tourism sector. During the war new challenges arise, which makes adjustments to the planning and development of tourist activities. Modern world trends in the development of the tourism sphere indicate the growing interest of tourists in recreation, which is directly related to nature. In Ukraine, there is a significant potential for the development of rural tourism thanks to various natural conditions and resources. Rest in the countryside is one of the promising directions for the revival and development of rural settlements. Rural tourism combines a number of resources that can make a tourist's vacation attractive and unforgettable. The article considers the current state of development of rural tourism in Ukraine, which suffered significant losses as a result of the large-scale war by the Russian Federation against Ukraine on February 24, 2022. The data on the direct damage to the infrastructure as a result of destruction caused by Russia's military aggression against Ukraine in the year since the beginning of the full-scale invasion are given. It is highlighted the main tasks regarding the implementation of measures aimed at the successful development of rural tourism in the conditions of war in Ukraine. The strengths and weaknesses, potential opportunities and threats are determined based on the SWOT analysis of the development of rural tourism in Ukraine. It is proposed a conditional division of the territory of Ukraine into six regions for the development of rural tourism in the war and post-war period. The main obstacles and prospects for the development of rural tourism in Ukraine are revealed.