ІННОВАЦІЙНІ НАПРЯМКИ УПРАВЛІННЯ ЕКОЛОГІЧНИМ ТУРИЗМОМ В УКРАЇНІ В КОНТЕКСТІ СТАЛОГО РОЗВИТКУ

Abstract

The article examines modern approaches to ecological tourism as a complex management system, which includes environmental educational and educational activities among participants. The main task of this model is to achieve economic goals while simultaneously preserving nature and cultural values for future generations. The article examines how economic, environmental, social and political aspects have contributed to the rapid progress of ecotourism. It was discussed how ecotourism can become a means not only for economic growth, but also for the preservation of the ecosystem and cultural heritage. Much attention is paid to the importance of applying the latest management approaches, infrastructure development and conducting educational programs for communities. The importance of establishing ecological routes with proper information and safe infrastructure is highlighted, as well as the formation of clear rules for tourists. The role of monitoring and control over compliance with environmental norms for the adaptation of tourist activities is revealed. The importance of local population participation in ecotourism projects for economic development and raising environmental awareness is emphasized. Ecotourism is presented as a tool for the protection of nature and culture, while offering ways of social and economic progress. International experience in the field of ecotourism is also mentioned, showing its impact on local communities, regional economies and the environment. Based on this experience, recommendations are offered for adapting global best practices to local conditions to create a sustainable ecotourism environment. The conclusions call for an integrated approach to the development of ecotourism, which requires the joint actions of government, business, local communities and international organizations. The article emphasizes the importance of creating an effective ecotourism management system that provides a balance between the needs of tourists, environmental protection, and economic interests of regions. The need to involve the public and the private sector in the development and implementation of projects in the field of ecotourism is also emphasized.