Інформаційне забезпечення розвитку підприємств сільського зеленого туризму в Україні в умовах пандемії COVID-19

Abstract

I. Ksonzhyk, O. Petrova. Information support of enterprises of rural green tourism in Ukraine in the context of the COVID-19 pandemic. The current state has been studied and the specificity of the development of rural green tourism in Ukraine has been determined. The problems of practical application of information support by business entities working in the tourism industry have been identified. The essence and necessity of large-scale information support of the rural green tourism industry have been substantiated and its features have been investigated. The analysis of information technology used today in the field of information support for the rural green tourism industry has been carried out. The impact of the global COVID-19 pandemic on the development of the tourism industry in Ukraine has been established. Measures to extend information support in the field of rural green tourism under conditions of adaptive quarantine have been identified. The proposals for improving the level of information support for the rural green tourism industry have been summarized. Keywords: rural green tourism, enterprises, development of rural areas, information support, information technology, region, information support.