Tough Competition Research Articles

Управленческий учет маркетинговых затрат в торговле

Currently, trade is rapidly developing in Russia. Large commercial intermediary firms-distributors, dealers, traders come to the market, as well as large trading giants-supermarkets, nonspecialized stores with a wide range of goods offered, which benefit from cooperating with wholesale companies. The main problems slowing down the development of trade activities in Russia are recognized as absence or lack of working capital, financing, qualified personnel, premises for storing goods and high rents, poor information support and imperfect regulatory regulation of trade activities, tough competition, etc. Under these conditions, high-quality management of the activities of any economic entity is impossible. The introduction of an effective system of management accounting for marketing expenses is strongly needed. The emergence of a new object in management accounting - marketing costs - determines the need to prepare new tools for their recognition, evaluation, and development of new key indicators for managing these objects. In the context of digitalization of trade, the latest technologies are being invented and the basic principles of doing business are changing. To assess the satisfaction of buyers (customers, clients), as a percentage of the total number of buyers, a number of indicators are calculated. Availability of information concerning the degree of customer satisfaction facilitates the work of planning and forecasting demand, income and expenses of a trading organization. Accounting and analytical support (AAS) for managing marketing costs helps improve the effectiveness of this area of the company’s marketing policy and includes 3 main blocks: accounting and reporting, analytical block and planning. Retro discounts and future discounts are recognized as marketing tools for stimulating sales. Formation of a budget for marketing costs provides the process of drawing up forecasts for the amounts of income, expenses and profits from marketing activities, minimizing costs in the process of achieving marketing goals.

Neurodidactic Aspects of Teaching Adults Foreign Languages

Education is among the many spheres of human life that have been totally computerized in today’s society. Computers and digital resources have already become an accepted part of the learning process for all types of educational institutions, from preschools to universities. The article points out the importance of distance learning and Internet platforms as a didactic means of material assimilation, because with their help it is possible for students to independently assimilate the proposed teaching and learning materials within a certain period of time. The manner in which Internet tools are employed should be subjugated to attaining educational objectives and safeguarding the excellence of virtual instruction. In today’s information world saturated with different electronic resources, higher education institutions have to withstand tough competition with different educational centres and platforms providing foreign language learning opportunities. This article presents an overview of educational platforms for foreign language learning (in English). The article aims to demonstrate the wide range of options available on various websites designed for adult learners of foreign languages, while exploring neurodidactic approaches to teaching. The sites analyzed in the article have different methodological bases and have a specific learning goal. The practical experience of using a corporate educational platform in teaching is considered.

RESTORATION OF THE DAMAGED SEWAGE COLLECTOR AS A CONSEQUENCE OF MILITARY AGGRESSION

The conditions of military aggression and a limited budget pose a number of challenges to the system of sewage networks, the solution of which is critically important for maintaining the functionality and efficiency of the infrastructure. Accidental damages that have occurred in recent years on the sections of sewer tunnels in the city of Kharkiv are evidence of the main cause of local collapse - damage to the reinforced concrete structure of the tunnel vault as a result of biogenic corrosion. At the same time, as a rule, the tray part, which is constantly filled with sewage, remains intact and can be used as a basis for further repair and restoration works. The article examines the technology developed by the authors for repair and restoration works on destroyed sewer tunnels using basalt tiles. The calculation of the tunnel fragment was carried out using the finite element method in PC SKAD, which allows determining the reinforcement scheme of the reinforced concrete structure. This design ensures the stability of the newly created sewer tunnel when it is affected by traffic that is on the surface of the soil. To justify the feasibility of using the proposed technology, two options for restoring the destroyed tunnel were considered: the method using stone casting tiles; method of replacing destroyed pipes with polyethylene ones. As an example, a section of the tunnel with an internal diameter of 1840 mm was chosen. The calculation of the economic effectiveness of the implementation of organizational and technological solutions for the repair and restoration of sewer tunnels using basalt tiles showed that the reconstruction of the tunnel using the method of laying basalt tiles (alternative technology) is almost twice as effective, which is economically feasible and scientifically justified. And under the conditions of tough market competition and savings of financial resources, the priority indicator of choosing a technology, according to comparable operational characteristics, is its cost. Keywords: sewer tunnel, basalt, technological solutions, economic efficiency, open method.

Analisis Strategi Pemasaran UMKM Toko Buah Dalam Menghadapi Persaingan Pasar

Fruit is one of the foods that many enjoy adequately because of their good taste and have many health benefits, such as rich in vitamins and other nutrients. The fruit market flourished because so many communities were attracted to the fruit. Fruit sellers competed closely with one another in the market as the fruit trade flourished. Each fruit merchant has a different business plan to boost sales in his or her store in the face of this tough competition. Companies that produce goods or services can gain a competitive advantage that is sustained by applying marketing strategies. One of the pillars underlying a comprehensive business plan is the marketing plan. Because of the mostly fierce competition umkm faces, these businesses need to have a marketing plan to fight the competition. The purpose of this study is to know and evaluate marketing strategies and to improve competitiveness. The research was done on the ayu sulastri and amri's fruit shop. A technique used for data collection with observation, interviews, and documentation. In the sulastri stores each year increases, in the last year up 21%. Whereas at the amri store, income increases by 2023 from 2020 to 2023 begins to increase little by little and by 2023 gets an increase by 11%. The results of research on the marketing strategy found increases in the year but there was a decline in the year. Keywords: Marketing Strategy, UMKM, Market Competition

Meesho: reselling in the grocery or e-commerce segment?

Learning outcomes The learning outcomes of this case study are as follows: to understand the concept of social commerce and how it is different from e-commerce business, to discuss the unique features of Meesho’s social commerce model, to understand concepts of entrepreneurship (e.g. addressing the gap through business, pivoting), to understand the dynamics of online grocery market and e-commerce market and to apply business strategy concepts to make recommendations. Case overview/synopsis This case study presents Meesho, an organization in social commerce in India. Meesho was founded by Indian Institute of Technology graduates Vidit Aatrey and Sanjeev Barnwal in the year 2015 to help the small business owners with online selling. It was initially launched as an app that connected local retailers to the customers. Owing to low customer interest and low profit margins, they pivoted the business to a reseller app that facilitated the individuals and small retailers to resell the wholesalers’ products (unbranded and long-tail products) to the customers on social media channels. However, the tough competition from other start-ups in social commerce and retail giants such as Amazon and Flipkart who targeted the same customers impacted their growth. After receiving a funding of US$300m, the founders were considering if they should enter the e-commerce market and directly compete with giants such as Amazon and Flipkart or extend the product line to the online groceries market and compete with dominant players such as BigBasket and Blinkit. Through this case study, the students could be provided an opportunity to evaluate a situation, apply the strategic management concepts and make a recommendation on the strategic plan. Complexity academic level The case study can be taught in the business and strategy courses at the graduate and postgraduate levels in business schools. It is also suitable for the entrepreneurship course with focus on e-commerce start-up and sustainability, which is also taught at the MBA level. This case study can also be used in executive development programs for abovementioned courses. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Contingent Workforce as a Remedy to Overcome the Employee-Shortage Issues in Vodafone-Oman Company

Most of the companies in the recent days facing the issues of the shortage of the skilled workforce. Recruiting and the retaining the right kind and right type of personnel is a big challenge to the team of HR in the organizations. To overcome this shortage issues one of the strategy what the companies are following is contingent workforce. As per the recent studies it is observed that, the companies are gaining major advantages and minor drawbacks through contingent workforce. Contingent workforce is available in various forms like temporary workers, freelancers, casual earners and contractors. It is easy to hire and fire these employees as per the company workload requirements. Companies are preferring these contingent employees for more than one reason i.e: cost-saving benefit, seasonal fluctuations, no need to bother about extra incentives and training programs e.t.c. Vodafone-Oman is a couples of years old company started with the motto of to connect everybody in the country Oman for the sake of enhanced future and their solutions are aimed to impact the people positively. As a company with technology, it holds the Sultanate of Oman’s 2040 Vision and the goals about the Sustainable Development. It supports the Sultanate position at the head of creativity and innovation in both locally and globally. After the commencement of the company’s pilot operations on 30th December 2021, the Vodafone company commemorated its operations launch officially on 6th March, 2021 in the Sultanate of Oman. As a newly started company Vodafone-Oman is also facing an issues of skilled worker’s shortage. As a remedy to overcome this issue the company is started using contingent workforce to give the tough competition to its competitors and to reach the maximum number of customers at the earliest.

Peningkatan Orientasi Kewirausahaan dan Inovasi Produk pada UMKM Percetakan di Surabaya

The printing industry in Indonesia is experiencing major changes with the adoption of digital technology. Even though traditional businesses have switched to digital media, challenging market conditions and tough competition from online businesses have resulted in the growth of the printing industry in Indonesia only reaching 5% in 2018. Therefore, community service research was conducted to increase entrepreneurship and product innovation in one of the MSMEs in the printing sector in Surabaya. The research, which was conducted from November 2022 to February 2023, used observation and interview methods to obtain comprehensive information about business practices, entrepreneurial orientation, and product innovation mentoring methods, as well as to help improve entrepreneurial knowledge and skills. The results of this study are, the owner of a printing MSME decided to change their business focus to printing labels, stickers and barcodes using the proceeds from sales of old printing machines and bank loans, and successfully evolved into a printing business with a legal entity CV.

Digital Silk Road: Strategic Choices and Challenges

In the face of tough international competition in the digital economy, in order to protect national cybersecurity and economic interests, China needs to find a project that is different from the West. This is how the Digital Silk Road looks like today. Through this route China may connect the Eurasian countries and counter US sanctions. The present article dwells on strategic importance of the Digital Silk Road for China and makes

An Analysis of Consumer’s Concerns in Digital Economy and Effectiveness of Consumer Protection Laws

The present period can be broadly termed as consumer’s era, as they have multiple substitutes available for any product or services. The consumers are more sensitive about the quality of product or services and time concern too. Majority of consumers, specially the youth are more concern about time period, this shifting the mood from monetary aspect to real rime. The Consumers desire to have cheap and best product and fast services; this caused the shifting in the modes of procurements. The expectations have replaced the traditional methods of delivery, which was time consuming to online delivery. Here, there is scope of delivery of inferior quality of product and/or even damaged or incorrect product delivery. These aspects have increased the number of legal disputes. As a natural justice, this needs to be addressed in shortest possible time. For this purpose a separate Act was enacted by the Government of India in 1986 i.e.-"The Consumer Protection Act, 1986". Subsequently, this Act was amended in 2019 and known as, The Consumer Protection Act (Amendment), 2019. The focus was on various new parameters of satisfaction and includes the other missing aspects classifying the range of defective services with precise definitions. The awareness of the consumers has forced the producers to abide by quality and real time delivery of correct product. Further, in the global market, when there is a tough competition, within the product itself, service providers or producers are also concerned about their interests and survival. These aspects need more precise mechanism of grievances redressal. The present consumer search for best out of best, and these expectations have further raised the level of satisfaction, which is very difficult to define. This paper focuses to study and analyse the need to address the consumer concerns, fast grievances redressal and need of effective legal tools in the era of digitalization domestically and globally.

Menguji Faktor-Faktor yang Mempengaruhi Niat Pembelian Ulang Secara Online

There has been a surge in online shopping in Indonesia in recent years. More and more customers are starting to shop online as they develop trust in online transactions. This growth makes online businesses appear profitable and therefore attracts new and tougher competition. Therefore, getting customers has become a big challenge, even more difficult is retaining customers for repeat purchases. Repurchase is critical for b usiness growth and continuity in today's com petitive scenario. Therefore, the purpose of this study is to exam ine the influence of factors such as electronic trust, electronic satisfaction on electronic loyalty and electronic repurchase intention in online shopping. The results of this study are: e- satisfaction partially affects e-loyalty, e-trust and e-repurchase intention; e-trust partially affects e-loyalty, and e-repurchase intention; and e-loyalty partially affects e-repurchase intention.

Repurchased, Ordered, Inherited: The Origins of Woodcut Blocks in the Königsberg Printing House of Hans Daubmann and His Heirs

Strategies adopted by the early modern printers vis-à-vis the acquisition and use of woodcut blocks depended on various internal and external factors. One might assume that the former—a printer’s personal ambitions and convictions concerning the role of illustrations in general—were in most part dependent on the latter (i.e., the economic, political or legal circumstances). Hans Daubmann, a printer active first in Nuremberg in 1547–54 and then in Königsberg in 1554–73, is an interesting case of a fairly consistent approach to illustrations, despite the diametrically different conditions in which each of his printing houses operated. In Nuremberg, he tried—but ultimately failed—to establish his professional position, struggling against tough competition and censorship, while, in Königsberg, he easily and almost immediately dominated the local market with support from the Duke of Prussia. In both places, Daubmann issued many illustrated works and invariably minimised the associated expenditures. He was exceptionally keen on repurchasing woodblocks from various sources, which was undoubtedly much cheaper than commissioning new items. Even when he chose to order new matrices, they usually reproduced popular models. This conservative strategy was preserved until the mid-17th century by Daubmann’s heirs and followers: Georg Osterberger, Johann Fabricius and Lorenz Segebade. They mostly reused these woodblocks, some heavily worn out, and only exceptionally developed the inherited stock of printing matrices.

Housewife Online Store Business Motivation In Patrang And Sukorambi District, Jember

There are very many housewives doing online shop business in Jember, there has been no previous research or data from BPS that mentions the number. We applied a qualitative research method, with a total of 3 informants according to the criteria we specified. The analytical method is coding, data classification, core categorization, analyzing the units of meaning in categories, looking for relationships between categories and reporting results. Research findings 1. The net income of housewives doing online shop businesses has decreased, due to tough competition and the effects of the 2019 pandemic. 2. These online business actors have been running their business for more than 4 years. 3. The development that was carried out was to start posting products on marketplaces such as Shopee. 4. From an economic motivation perspective, they thought that opening an online store business could help the family's economy a little. Motivated from a religious perspective, they stated that the sustenance had already been arranged. The social side, that by having an online store business will have many friends 5. The satisfaction that is very pleasant for them is when the buyers are busy, their enthusiasm is hampered by giving false hopes.

Repair, Reused and Recycle as a New Business Model for Furniture Enterprise in Indonesia to Support Sustainability Program: Case of Oo-Furni Furniture Enterprise.

This research aims to study about the condition of furniture business on MSME (Micro Small Medium Enterprise) in Indonesia by case study is Oo-Furni as knowledge to build the correct strategy for new business which has decreased the sales trend due to tough competition. Furthermore, the furniture industry in Indonesia has problem with sustainability which is related to environmental. The two problem issues are decrement the availability of raw material and waste from furniture used. The analysis has conducted in this research with internal analysis and external analysis. The internal analysis was consisting of the sales trend, general capital & profit data and SWOT. The external analysis was consisting of customer perceptions, porter five forces, PESTEL. The data has been retrieved from primary data and secondary data. The analysis results have been followed up by Business Model Canvas to build new business model and the marketing mix strategy. The recommendation for new business model to growth and survive over long time was repair, reused and recycle. The new marketing strategy for new business model was developed to increase the sales of Oo-Furni.

Small and medium-sized businesses in agricultural sector on the example of the Almaty region of the Republic of Kazakhstan

In a market economy, tough competition, the urgent task is to ensure the effective functioning of the agro-industrial business, which creates a social and economic basis that allows to maintain a rural lifestyle, develop rural areas, responding flexibly and in a timely manner to changing supply and demand conditions. The goal is to study the current state of entrepreneurship in the agro-industrial complex of the Almaty region, the pace of development and the effectiveness of support measures. Methods – economic-statistical, monographic, abstract-logical, comparative analysis and synthesis. Results – analyzed the number of operating small and medium-sized agribusiness entities in this region over the past 5 years, the number of employees employed in this area, the gross agricultural output in the country, as well as in the context of districts. An analysis was made of the share of small and medium-sized enterprises (SMEs) in agricultural production in general in Kazakhstan and the Almaty region, in particular. The main problems and ways to solve them are outlined. The indicators of objects of entrepreneurial activity, the volume of output of goods in agricultural sector and their structure in the region according to statistical data for 2018-2022 are presented. Shows the amount of state financial assistance at the regional level in recent years. Conclusions – on the GDP of agricultural sector over a five-year period, on average, SME accounts for 28.5%, individual entrepreneurs 5.3%, PPF 66.2%. The issues of irrational use of agricultural land, expansion of irrigated areas, regulatory support for the effective use of allocated public funds, insufficient institutional support for rural entrepreneurs are considered.

The Correlation Between Adversity Quotient and Critical Thinking Ability of Chemistry Education Students

In the globalization era, the ability to think critically is a crucial skill for students to navigate through tough competition. One internal factor influencing a person's critical thinking ability is Adversity Quotient (AQ). It provides an overview of how well students can respond and tackle obstacles while honing their essential thinking skills. This study explored the correlation between AQ and students' critical thinking abilities, specifically when working on chemistry problems related to salt hydrolysis. The research involved 30 students majoring in Chemistry Education, selected using a proportional stratified random sampling technique. A questionnaire was administered to measure AQ, while students' critical thinking skills were assessed through a description test. Subsequently, the data were analyzed using the Pearson correlation test, which yielded a correlation coefficient of 0.299, indicating that the correlation between AQ and students' critical thinking skills was not significant (p0.05). Further analysis is required to delve deeper into the correlation between AQ and critical thinking and identify other factors influencing necessary thinking skills.

Systematic effects of flexible power-to-X operation in a renewable energy system - A case study from Japan

For achieving a carbon–neutral energy system, economical flexibility mechanisms are crucial to accommodate intermittent and decentralized renewable energy sources. Power-to-X (P2X) is a promising technology for this purpose. This study aims to elucidate the systematic effects and competition of dynamically operated power-to-X (P2X) technologies as a flexibility option in comprehensive renewable energy systems. We developed a linear programming model to optimize energy systems incorporating P2X technologies, including water electrolysis, methanation, Fischer–Tropsch synthesis, and Haber–Bosch synthesis, and investigated the impact of P2X flexibility on the system structure and energy costs, focusing on Japan as a case study. The results demonstrate that each P2X technology effectively shifts electricity loads and reduces curtailment by more than 80%. The contribution of each P2X technology varies, with water electrolysis playing a dominant role due to its relatively low fixed costs and large scale. Furthermore, the mechanism significantly reduces system costs by 35% and supply costs of electricity and hydrogen by 41% and 30%, respectively, by reducing the required capacities of electricity generators, stationary batteries, and transmission grids. Therefore, P2X has a cost advantage over these flexibility options. The results also highlight that the maximum effect is achieved when the capacity factor of P2X is 30%. However, synthetic hydrocarbons would require a carbon price of over 356 EUR/tCO2 to compete with fossil fuels. Domestic electrofuels would face tough competition with global fuel costs. Nevertheless, the reduction in electricity costs through P2X, along with its contribution to energy security, may incentivize its adoption.

Peranan Manajemen SDM Dalam Mendorong Kebangkitan UMKM Pasca Pandemi COVID-19 Pada Komunitas UMKM Kota Ambon Provinsi Maluku

The implementation of Community Service is intended to provide socialization to MSME actors to improve the quality and capacity of human resources as part of efforts to develop MSME to face tough competition, develop various MSME business opportunities and the creative economy after the Covid-19 pandemic. The main target of Community Service is the MSME community in Ambon City. This PKM activity was carried out to share knowledge about HR Management related to improving the quality of MSME institutions, as well as distributing information related to the socialization that was carried out. With this program, it is hoped that the target of MSME actors in this PKM activity can find out about good human resource management in increasing the capacity of MSMEs and the creative economy to be used as motivation in an effort to take advantage of all available opportunities. Campus academics are also expected to be a source of knowledge, liaison or interface by increasing the HR capacity of MSME actors and becoming a center of excellence in MSME business development.

LRAP: Layered Ring Based Adaptive and Personalized Usability Model for Mobile Commerce Apps

Usability is one of the most important characteristics of software applications, especially when it comes to mobile shopping applications. There is a great deal of shift from traditional shopping to online shopping because it benefits both parties i.e., customers as well as businessmen. In such a scenario, the usability factor can play a very vital role in the business industry. If a client stops using a mobile shopping app because it is not user-friendly, it can badly damage the annual revenues especially when hundreds of alternatives are available and there is tough competition. Therefore, to keep existing customers intact and to attract new customers, it is very important to provide a user-friendly mobile app to customers. In this paper, we consider a large variety of online customers with diverse requirements. background and constraints and evaluate the usability of existing mobile e-commerce apps to identify the actual problems people are facing with existing applications and do a systematic review of existing shopping apps. Then, we propose a personalized and adaptive usability model for mobile commerce apps considering the neglected user type i.e., illiterates and people with tactile disabilities. The proposed model LRAP is a layered approach from generalization to specification and it can be considered an extension of the famous PACMAD usability model. Besides this, we also suggest a combining score tool which will be helpful in measuring the usability of any app.

MANAGEMENT QUALITY AND ITS SIGNIFICANT VARIABLES

At the root of success in the tough competition, characterized by many unknowns which affect the way of business is conducted, is the quality of management. The universality of management is an undeniable reality, and its importance is all the more obvious as organizations become more complex. This study focuses on some of the most important variables that condition the quality of management. The variables are multiple, but the most important ones refer to the quality of human resources, which is reflected in personal skills and qualities, and the quality of decisions made within the management activity. The quality of the information is added to them, since they represent the "raw material" of the foundation, adoption and operationalization and follow-up of managerial decisions. Moreover, doing effective business today involves providing the right information at the right time to the right people. Also particular importance are the quality of the managerial tools used and last, but not least, the quality of the procedural and structural organization. Improving the quality of management implies, on the one hand, attracting and keeping talented and competent employees in the company, it being known that performance is an exclusive result of the quality of the human factor. On the other hand, the decision-making system in the management of the organization needs a priority treatment, given the importance of the decision which remains the biggest source of business risk. Regarding the managerial tools, it is recommended to promote modern management systems, methods and techniques adapted to the needs of each organization, but also to the managerial functions for which they are used. Fundamental importance are here: decision-making decentralization, avoiding high specialization at the job level that generates routine and reducing the extent to which organizations are based on strict rules.

Measuring the performance of higher education among state universities and colleges in SOX Region, Philippines

As state universities and colleges (SUCs) in the Philippines are confronted by tough competition for limited resources, and to show to government legislators that subsidy on tertiary education meaningfully produces significant returns; thus, they are pressed to undertake continuous improvement for optimum performance. Practically, measuring the performance of SUCs is essential to identify critical issues, make informed decisions, and enhance higher education policies. In this descriptive-evaluative study, the institutional performance was measured using the Fiscal Year 2016 SUC levelling instrument of department of budget management (DBM) and the commission on higher education (CHED), covering four key result areas (KRA): i) Relevance and quality of teaching; ii) Research productivity, iii) Community engagement; and iv) Resources management. Respondents included 217 faculty members and 24 deans from the four SUCs in SOX Region, Philippines. A combination of descriptive and inferential statistics was used in the data analysis. Results indicated that the SUCs fared randomly in the leveling scheme. SUC-Y got excellent performance, while SUC-X tailed at a very satisfactory rating in all areas. Statistical tests showed that SUC-Y was relatively superior to the other SUCs. Moreover, the performance of SUC-W and Z were comparable and found as the lowest in the group. The major issues and challenges affecting institutional performance include multi-tasking or designation of faculty to administrative positions, inadequate laboratory facilities, and limited online modality for laboratory subjects.