Abstract
There are very many housewives doing online shop business in Jember, there has been no previous research or data from BPS that mentions the number. We applied a qualitative research method, with a total of 3 informants according to the criteria we specified. The analytical method is coding, data classification, core categorization, analyzing the units of meaning in categories, looking for relationships between categories and reporting results. Research findings 1. The net income of housewives doing online shop businesses has decreased, due to tough competition and the effects of the 2019 pandemic. 2. These online business actors have been running their business for more than 4 years. 3. The development that was carried out was to start posting products on marketplaces such as Shopee. 4. From an economic motivation perspective, they thought that opening an online store business could help the family's economy a little. Motivated from a religious perspective, they stated that the sustenance had already been arranged. The social side, that by having an online store business will have many friends 5. The satisfaction that is very pleasant for them is when the buyers are busy, their enthusiasm is hampered by giving false hopes.
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