Based on the system-activity approach, the article presents an analysis of the interaction of administration and motivational management, which aims to effectively manage the implementation of state educational standards in the practice of educational institutions. The authors believe that ignoring the importance of management and emphasizing the priority of administration leads to the fact that the most common problem in educational organizations is working with personnel. The authors point out that these problems are of a motivational and organizational nature because they relate to the rejection of changes in the work organization, irresponsibility, incompetence, lack of initiative of participants in activities, internal organizational conflicts, and organizational inefficiency. In the article, the authors discuss the solution to such pressing problems as management vision, human factor, subjective-functional management, subordination, regulations, orders, instructions, etc. The article also notes that one of the most important tasks of management is the transformation of participants in educational relations into a community of like-minded people who will be interested in introducing a new state educational standard and motivated to achieve both personal and socially significant results. Thus, the article explains that in an educational organization, priority is given to personality-oriented management aimed at the individual. Therefore, management tasks and areas of interest are not only personnel who “decide everything”, but also persons involved in the activity and management of an educational organization, their interrelationships, worldviews, positions, abilities, solving problems of their activity, their subject of interest, socially reflexive competence, their Motivation and focus on achieving results. Keywords: value-semantic attitudes, motivation, management.