Rural tourism (agrotourism) in the world practice is a promising sector of the tourism industry, focused on the use of various resources of the rural area and its features to create a comprehensive tourist product. In Russia, such an understanding of agro-tourism has come in recent years, and the growing interest is confirmed by the interest not only of business representatives, but also of state authorities. The national project “Tourism and Hospitality Industry” will become an impetus for the development of domestic tourism and increase the competition of regions and territories in this area. The Orel region is fully involved in the development of agro-tourism. The region has a significant tourist and recreational potential for the development of rural (agricultural) tourism. The agro-industrial complex of the Orel region is the leading system-forming spheres of the region’s economy. Regional authorities actively support private businesses involved in the implementation of state programs in the field of rural tourism: “Development of investment and project activities in the Orel region” and “Development and support of small and medium-sized businesses in the Orel region”.