육묘 유통 실태와 업체의 판매액 결정요인 분석

Abstract

The study is aimed at analyzing the sales determinants of the commercial seedling industry and deriving policy implications by using survey statistics of commercial seedling industry, which is a national approval statistics. For this purpose, ordinary least square and multinomial logit model are applied. According to the analysis of the determinant of sales of the commercial seedling industry, the type of a full-time of the commercial seedling company more than 10 years of experience, education of workers and representatives over college graduates, and the possession of germination rooms are the main factors. In addition, the variables identified by the main factors are all measured in the sign of positive and are analyzed to have the effect of increasing the sales volume of the firms. As estimated by the multinomial logit model, companies with relatively large sales show significant results in the case of full-time firms. It was analyzed that the long experience and high educational background of the workers (including the representatives) of the commercial seedlings company had a significant impact on the sales. Facilities such as germination rooms, are also estimated to be a major factor in the increase in sales. Based on the analysis results, some policy implications are as follows. It is necessary to provide policy support for small businesses to leap forward into mid-sized firm. The issue of manpower supply and demand with expertise is also an important policy task to be dealt with in a significant way. Facility equipment is expensive, so it is difficult for small businesses to handle it. Therefore, it is also necessary to develop and distribute seedling facilities as well as prepare measures such as support for purchasing and installation funds.