Abstract

The purpose of this research is to find out the existence of the influence of marketing mix; product, price, promotion dan place on the increase of sales in Sharia Financial Services Cooperative in Kendal District. The research was conducted on Cooperative Management; Chief of Cooperation/ Cooperative Secretary/ Country Lower, Cooperative Employees or Cooperative Members of the 8 Sharia Financial services Cooperative in Kendal District. Method used on this research is quantitative research. This research used data in form questionnaires given to 33 respondents. Data analysis used validity test and questionnaire reliability. The result tested using the double regression analysis with parameter test, model precision test and classic assumption. The validity and and reliability test stated that given questionnaires are valid and reliable. Data analysis result shown that product variable gave positive score to the increase of sales in Sharia Financial Services Cooperative in Kendal District. The effect of product is 5,616. Price variable gave positive score to the increase of sales in Sharia Financial Services Cooperative in Kendal District. The effect of price is 5,701. Promotion variable gave positive score to the increase of sales in Sharia Financial Services Cooperative in Kendal District. The effect of promotion is 6,633. Mean while place variable also gave positive to the increase of sales in Sharia Financial Services Cooperative in Kendal District. The effect of place is 4,665. The F-test and T-test state that marketing mix; product, price, promotion, and place variable have a significant and positive impact to the increase of sales in Sharia Financial Services Cooperative in Kendal District. From the result of analysis, it can be concluded that product, price, promotion, and place have a positive and significant impact to the increase of sales in Sharia Financial Services Cooperative in Kendal District. Really explained that on the four variables is 94,2% and the other 5,8% is explained by other variable out of this research.

Full Text
Paper version not known

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call

Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.