Abstract
Geographical indications (GIs) can provide quality perception to a product by recognizing its unique characteristics, which creates the expectation that the registration of a GI is associated with its regional economic development. According to the literature, there are two types of GI: appellation of origin (AO) and indication of source (IS). The present study aimed to evaluate the best practice for obtaining an IS for the clay handicrafts produced in the municipality of Santana do São Francisco, in the northeast region of Brazil. Applied research, with a qualitative structure, was the methodology used to identify and select the ideal agents that potentiate the gains resulting from the GI. The evaluation was based on the methodology defined by the Ministry of Agriculture, Livestock and Supply of Brazil (Mapa), adapted for the qualification of agents able to carry out the necessary actions for the recognition process. The results showed that the Association of Artisans and the Brazilian Micro and Small Business Support Service (Sebrae) could act as the requesting and support entities, respectively, since both fulfill the requirements to work in favor of obtaining an indication of source in Santana do São Francisco.
Highlights
In addition to being a legal protection instrument, the Geographical Indication (GI) acts as a competitive differential by recognizing that regional specificities attribute unique characteristics to a given product, allowing it to be differentiated from its competitors [1,2,3]
In Brazil, the regulation associated with GIs was consolidated by the Industrial Property Law number 9279/96, which defines GI as the set of distinctive signs for which legal protection is granted in respect of geographical regions that are recognized as the production pole of a product or service [7]
With the data provided by the INPI, it was possible to analyze the scenario in Santana do São Francisco to obtain an indication of source of the clay handicrafts and related activities [22]
Summary
In addition to being a legal protection instrument, the Geographical Indication (GI) acts as a competitive differential by recognizing that regional specificities attribute unique characteristics to a given product, allowing it to be differentiated from its competitors [1,2,3]. The growth in the use of GIs has been associated with commercial interests of expansion and preservation of sales, as port wine and champagne, respectively [5]. This is because in the evaluation of a production chain, the GIs give the consumer a perception of a higher added. In Brazil, the regulation associated with GIs was consolidated by the Industrial Property Law number 9279/96, which defines GI as the set of distinctive signs for which legal protection is granted in respect of geographical regions that are recognized as the production pole of a product or service [7].
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