Local Supervising Authorities, the NMC and formerly the ENB identified the role of the supervisor of midwives (SoM) in staff support, enabling midwives to evaluate their practice and identify areas for development. This tenet is integral to the continuing professional development (CPD) quality programme strategy (Department of Health (DoH), 1999a). At local levels, it has been demonstrated that guided reflection, set within the context of a framework of Statutory Supervision of Midwives, strengthens professional learning and can be used constructively, demonstrating CPD to be one flexible method for meeting PREP standards; a statutory requirement (UKCC, 2001a). Additionally it has the potential to operate as a cost-effective resource. This article argues that SoMs through their statutory function are ideally placed to lead the development and implementation of group guided reflection in practice, as a tool for CPD and quality assurance. The transfer, implementation and evaluation of an established, successful model for guided reflection, facilitated through midwifery supervision, from a small birth unit to two larger services within the same trust are presented.