Success Of Enterprise Research Articles

Digital Marketing Strategies of MSMEs in Facing Consumption Trends in the New Year

In the era of rapid digital transformation, micro, small, and medium enterprises (MSMEs) play a crucial role in supporting global economic growth. As drivers of the local economy, MSMEs must be able to adapt to changing consumption trends with the onset of the new year. This research aims to delve deeper into the digital marketing strategies employed by MSMEs in facing consumption trends at the beginning of the new year. The study utilizes an extensive review of existing literature, employing qualitative analysis to gain a comprehensive understanding of the subject, spanning the period from 2020 to 2023. The study's findings indicate that in addressing the evolving dynamics of consumption in the new year, digital marketing strategies have proven to be key to the success of Micro, Small, and Medium Enterprises (MSMEs). By crafting adaptive strategies, enhancing personalization, and integrating the latest technologies, MSMEs can confidently face challenges and enhance their competitiveness in the competitive digital market.

ANALISIS STUDI KELAYAKAN BISNIS PUDDING LAMOTA DITINJAU DARI ASPEK PEMASARAN DAN KEUANGAN

Business or business feasibility studies are very suitable for various business categories including UMKM. Business or business feasibility studies have a very large role for the success and sustainability of micro, small and medium enterprises (UMKM). The profitable business scale resulting from business feasibility will have an impact on making the necessary policies or business strategies so that it will have an impact on the sustainability of the UMKM business. The data analysis technique applied in the research is non-financial analysis, namely the marketing aspect which is viewed from the marketing mix strategy (marketing mix strategy) including product, price, distribution and promotion. Data analysis in this research uses the Payback Period (PP) analysis technique. The formula for calculating the Payback Period (PP) formula is as follows. The results of the business feasibility analysis from the marketing aspect are said to be feasible, namely products that have an attractive brand name and create affordable packaging, have a strategic location and easy distribution and attractive promotions. Analysis of the feasibility of the business from the financial aspect resulted that the capital came from the capital owner and resulted in a payback period (PP) of 2 months 5 weeks.

Managing open innovation: the roles of strategic orientation and dynamic capabilities, evidence from Ethiopian SMEs

ABSTRACT The focus of this study was to assess empirically the effects of strategic orientation open innovation through dynamic capabilities of small and medium-sized enterprises (SMEs). A cross-sectional field survey quantitative approach was applied to collect primary data from the study area. Based on the empirical data of 321 SMEs operating in the study area, the study employed structural equation modelling (SEM) to analyze the data and research hypotheses in the proposed structural regression model. The SEM analysis found that open innovation is associated with small and medium enterprises’ higher-level strategic orientation. Finally, the results indicated that dynamic capabilities mediated the path between strategic orientation and open innovation. Moreover, the study indicated that strategic orientation creates value through the dynamic capabilities of the SMEs. Hence, the ability to sense, seize, and transform external ideas, knowledge, and information along with internal resources is vital to small and medium-sized enterprises success.

Factors Affecting the Agripreneurial Behaviour of Rural Youth Involved in Mushroom Production as an Enterprise

The Indian Council of Agricultural Research (ICAR) launched ARYA project in the year 2016. The project's main objectives are to entice rural youth to participate in India's agricultural sector and to create employment opportunities in the agricultural and related sectors. It is recognized that there is greater potential for mushroom cultivation as an enterprise as there is increasing consumers' preferences in nearby cities towards mushroom. The KVK promoted mushroom cultivation through demonstrations, capacity building and by providing critical inputs under the project. As a result, rural youth are motivated and engaged in spawn production, mushroom cultivation, marketing and mushroom processing. The result of the present study reveals that majority of the rural youth of successful enterprises as well as discontinued enterprise exhibited a medium level of agripreneurial behavior. The agripreneurial behaviour of rural youth of successful mushroom enterprises correlated positively and significantly with factors like age, education, gender, agri-enterprise experience, occupation, training, social participation, family size, land holding, annual income, source of credit, attitude toward agri-enterprise, extension contact, and mass media exposure. In case of the agripreneurial behaviour of rural youth of discontinued enterprises the variable gender, agri-enterprise experience, occupation, training, social participation, family size, land holding, annual income, attitude toward agri-enterprise, extension contact, and mass media exposure showed positive and significant correlations with agri-entrepreneurial behavior.

Addressing the loss of exploratory innovation: the roles of organizational foresight and strategic orientation

PurposeThis study aims to explore how to overcome and address the loss of exploratory innovation, thereby achieving greater success in exploratory innovation. This phenomenon of loss occurs when enterprises decrease their investment in and engagement with exploratory innovation, ultimately leading to an insufficient amount of such innovation efforts. Drawing on dynamic capabilities, this study investigates the relationship between organizational foresight and exploratory innovation and examines the moderating role of breakthrough orientation/financial orientation.Design/methodology/approachThis study used survey data collected from 296 Chinese high-tech companies in multiple industries and sectors.FindingsThe evidence produced by this study reveals that three elements of organizational foresight (i.e. environmental scanning capabilities, strategic selection capabilities and integrating capabilities) positively influence exploratory innovation. Furthermore, this positive effect is strengthened in the context of a high-breakthrough orientation. Moreover, the relationships among environmental scanning capabilities, strategic selection capabilities and exploratory innovation become weaker as an enterprise’s financial orientation increases, whereas a strong financial orientation does not affect the relationship between integrating capabilities and exploratory innovation.Research limitations/implicationsAmbidexterity is key to successful enterprise innovation. Compared with exploitative innovation, it is by no means easy to engage in exploratory innovation, which is especially important in high-tech companies. While the loss of exploratory innovation has been observed, few empirical studies have explored ways to promote exploratory innovation more effectively. A key research implication of this study pertains to the role of organizational foresight in the improvement of exploratory innovation in the context of high-tech companies.Originality/valueThis paper contributes to the broader literature on exploratory innovation and organizational foresight and provides practical guidance for high-tech companies regarding ways of avoiding the loss of exploratory innovation and becoming more successful at exploratory innovation.

Determination of key factors success of innovative and active industrial enterprises in a competitive environment

Introduction. In the process of growing competition and saturation of markets with goods, the role of the sales function of innovatively active enterprises (IAP) is constantly growing, turning into a basic one, on which production, procurement, logistics and other processes carried out by IAP depend. The purpose of the paper is to develop the elements of an improved business process management system in the field of sales of IAP with the help of developed indicators of key success factors (KFU), which will allow making more informed strategic decisions. Results. The paper considers the issue of improving the system of indicators of KFU in the market of innovative products and services, which is important for modern innovatively active enterprises. It is emphasized that the role of the sales function of the IAP is growing and is constantly turning into a basic one, on which production and logistics processes depend. Enterprises are gradually moving from a production concept to a market-oriented marketing concept, which is reflected in the improvement of the sales system and the active use of marketing tools. It has been proven that the growth of competition leads to the need to improve the management system of business processes of an innovatively active enterprise and, first of all, in sales processes, which ensures the reliability of the enterprise's interaction with consumers. The control of the processes taking place in the sales channels should be carried out entirely with the help of KFU, the high level of which allows you to maintain a circle of customers and withstand pressure from competitors. Conclusion. The growth of competition leads to the need to improve the IAP business process management system that ensures the interaction of the enterprise with customers. It is advisable to control the processes occurring in sales channels with the help of KFU, the high level of which will allow you to retain your customers and withstand pressure from competitors. It is necessary not only to identify CFUs, but also to regularly measure them, which will allow making more informed strategic decisions regarding the development of IAP sales.

HUMAN RESOURCE DEVELOPMENT FOR HIGH-QUALITY MARKETING: RESEARCH IN VIETNAM TO MEET THE DEMANDS OF DEVELOPMENT AND INTERNATIONAL ECONOMIC INTEGRATION

In recent years, with a high economic growth rate, Vietnam has surpassed the threshold of a poor and underdeveloped country, which is a very encouraging achievement. The important contribution to this success cannot be denied the role of human resources. According to many studies, the issue of "human resource quality" is one of the decisive factors for the success of enterprises and the economy. Growth theories have also confirmed that "improving human resource quality" is one of the three basic pillars contributing to strong economic growth. The strong development of international economic integration has placed many new demands on high-tech human resources in general and marketing human resources (MARKETING) in particular. However, the marketing industry's workforce is currently lacking in quantity and weak in quality.
 Keywords: Training, Human Resources, High Quality, Marketing, International Economics.

Why is managerial shared leadership in creative organizations a more resilient, transparent, open, and generous constellation? A case analysis approach

Leadership models in the cultural and creative sectors are frequently based on collective, shared, or distributed structures. In recent decades, research on these plural forms has yielded insights in the form of typological models and empirical studies. This article seeks to examine two issues in the literature on plural leadership that have received insufficient attention. The first is how cultural organizations combine and integrate multiple leadership models. The use of horizontal co-leadership at the macro (organisational) level alongside either vertical or horizontal leadership of embedded projects managed by teams is one example. Little is known about how the existence of distinct leadership styles at the macro and meso levels influences the career paths of individuals and organizations. The second is an inquiry into the evolution of leadership models in cultural organizations over time. This is especially important when an organisation transitions from a startup to a successful enterprise and expands its operations internationally. To empirically investigate these issues, we propose a single case study of Snøhetta, a multinational architecture firm. The results of this case study allow for a better understanding of how forms of collaborative leadership style can influence the career paths of people and organizations, and how it is possible to find a balance between the paradoxical institutional logic on which management and leadership of creativity is based. In other words, how the constellations of relationships that are generated make organizations with this leadership style more resilient and sustainable by virtue of being more transparent, open, and generous.

Investigating the Impact of Business Development Fund Ltd's Credit Guarantee on Small and Medium Enterprises in Rwanda: A Comprehensive Analysis

In Rwanda, the Business Development Fund Ltd aims to support the initiation, growth, and success of Small and Medium Enterprises (SMEs) by providing credit guarantees, facilitating their access to bank financing. This study explores the efficacy of the credit guarantee fund in stimulating SME growth in Rwanda, particularly within Kigali City. It delves into the accessibility of the BDF Ltd credit guarantee fund for SMEs, assesses its correlation with employment generation, evaluates its influence on SMEs' sales turnover, and analyzes its responsiveness to borrower demands from 2011 to 2013. Employing an explanatory research approach, this study employs a mixed-methods approach, combining qualitative and quantitative methodologies for data collection. A sample of 98 units was selected, utilizing interviews for primary data and document analysis for secondary data. Statistical analysis, including SPSS and tools like Kendall's tau correlation and regression analyses, was employed to scrutinize the relationship between various variables. The findings indicate significant hurdles faced by SMEs in Kigali in accessing the fund, with 95.2% of respondents citing challenges such as prolonged application processes, increased collateral requirements, low bank utilization of the fund, additional bank prerequisites, and perceived inequities. The research reveals a noteworthy positive relationship (r = .37, p <.05, one-tailed) between the guaranteed amount for SMEs in Kigali and employment creation, where an estimated 3,333,333 RWF guaranteed amount predicts the creation of an additional job. Moreover, the study underscores that credit guarantees contribute positively to the beneficiaries' sales turnover and notes that the BDF Ltd has effectively met borrower demands during the 2011-2013 period. This research presents a comprehensive analysis of the impact of credit guarantee funds on SME growth in Rwanda, shedding light on challenges faced by SMEs in accessing these funds and highlighting the fund's substantial role in fostering employment and bolstering sales turnover within the SME sector. Keywords: Business Development Fund Ltd, SMEs, Credit guarantee fund, Kendall's tau correlation, Banks.

STRESS AND EMOTION MANAGEMENT AS THE KEY TO SUCCESS FOR MSME OWNERS

This research is motivated by the awareness of the importance of stress and emotion management in the success of small and medium-sized enterprises (SMEs). The aim of this study is to provide a better understanding of the significance of stress and emotion management for SME owners and to assist in implementing stress and emotion management techniques. The research conducted is qualitative research using the ABCD method. The subjects of this study are SME owners in Selogiri Village, Kebumen. Data collection techniques were carried out through interview observations. The results of this study indicate that stress management has a significant impact on SME practitioners in developing their products. Based on the data obtained, SME practitioners in Selogiri Village mentioned that stress arises from comments made by some consumers. Their approach to managing stress is to evaluate their products based on the comments given by consumers, so they believe that improving the quality of their products can silence consumers with negative comments. Stress management in this context means turning hate comments into product evaluation materials for SME practitioners.

The impact of social capital on business development in Ghana: Experiences of local-level businesses in the Kumasi Metropolitan Area

Social capital may play a critical role in assisting individuals in leveraging their social networks and group relationships to attain their desired outcomes. We evaluated the influence of social capital on the success of startup enterprises in the Kumasi Metropolitan Area (KMA), utilizing 13 Ghana Enterprise Agency (GEA) clients as participants in this study. The study used interview data and institutional documents, which were conducted using a qualitative technique. Thematic analysis was used in conjunction with content analysis, and the study revealed three distinct forms of social capital—structural, relational, and cognitive that contributed significantly to the business growth of the agency's clients who used its services and supported their businesses through social networks. The study also found that “groups and networks,” “shared norms, beliefs, and duties,” “trust,” and “connectivity” are important elements influencing the KMA's business sustainability. According to the study, the structural, relational, and cognitive elements of social capital are vital in forming group cohesiveness and social relationships, which are critical in supporting the growth of new enterprises in Ghana, particularly in the KMA. The study recommends that efforts to build the resilience of social capital in start-up businesses and create an enabling social network system would support local-level business sustainability. The conclusion drawn from the findings implies that social capital has the potential to foster group cohesion and beneficial social ties to enhance business growth.

Readiness of SMMEs for the adoption of the fourth industrial revolution in Mamelodi Township

This study aimed to assess the readiness of small, medium, and micro enterprises (SMMEs) in Mamelodi township to adopt the Fourth Industrial Revolution (4IR). Within the South African environment, small, medium, and micro-enterprises (SMMEs) are frequently associated with a substantial rate of failure. Previous studies have investigated many factors that contribute to the low survival rate of small, medium, and micro enterprises (SMMEs). However, most of the studies focused on managerial issues, such as lack of experience, ineffective management methods, insufficient financial management, and obsolete marketing techniques. Most established companies have adopted various technologies associated with the Fourth Industrial Revolution (4IR) and are thriving as a result of the benefits associated with digitalization and automation. Therefore, it is crucial to evaluate the readiness of SMMEs in adopting the Fourth Industrial Revolution (4IR) and achieving similar benefits. Qualitative data was collected through interviews with owners and managers of small, medium, and micro enterprises (SMMEs) in Mamelodi township, Tshwane Municipality. The study found that SMMEs in Mamelodi are willing to adopt the Fourth Industrial Revolution (4IR), while encountering various difficulties. The results provide significant insights for owners and managers of Small, Medium, and Micro Enterprises (SMMEs) in townships about the implementation of the Fourth Industrial Revolution (4IR). Furthermore, government organizations tasked with supporting the creation and sustainability of small, medium, and micro enterprises (SMMEs) are aware of the scope of their operations, specifically in a township like Mamelodi. The study provided a vital contribution to the growing body of research on Small, Medium, and Micro Enterprises (SMMEs) in townships and their incorporation of the Fourth Industrial Revolution (4IR). The essay highlighted major barriers that hinder the adoption and use of existing technology, while also providing tangible evidence of the influence of contemporary technology on the development and success of small, medium, and micro enterprises (SMMEs).

Improving the System of Traditional Management Accounting as a Science of the Future

In today's business environment, we are increasingly faced with the fact that many enterprises that used to be leaders in the production and provision of services cannot cope with the growing fierce competition, instability of the external environment, rising inflation and many other factors. As a result, all this leads to the fact that within a few years, and sometimes even months, previously successful enterprises suspend their activities or completely close. After analyzing the activities of such enterprises from the moment they were created and started operating to the occurrence of financial and other problems, several common features can be identified, one of which is the absence or incorrectly built model of the management accounting system at the enterprise. Today, in our country, the stage of popularization and implementation of traditional management accounting is mainly underway. Traditional management accounting, based on cost accounting and costing of products or works, uses the method of management analysis and forms a system for preparing information for managing production and making management decisions (management) by the management of firms, companies. Accounting for variable and fixed costs has become widespread in Kazakhstani firms and companies; determination of marginal income, budgeting and obtaining information about the present and future.

Elevating the Educational Mission of "Full-Service" Core Facilities through Formal Biotechnology Workshops.

Core facility laboratories are an essential part of the successful research enterprise of many universities around the world. Core facilities provide state-of-the-art instrumentation and technologies to support research of all faculty, postdocs, and students on a fee-for-service basis. Academic next-generation sequencing cores are typically "full service" facilities, and access to and training on their instrumentation is limited to core staff. To address these limitations, we provided graduate students with technical training at our core facility. We developed a 1-week noncredit-bearing workshop and recruited 6 graduate students (N = 6) as part of a pilot program. The program involved online teaching, classroom-based teaching, and hands-on training in next-generation sequencing library preparation and sequencer operation. A post-participation survey revealed highly positive outcomes in terms of skill development and increased awareness of technologies offered by the core facility. A workshop of this scale could be incorporated into the graduate curriculum and extended to core facilities that focus on other technologies. We believe that introducing formal standardized teaching spearheaded by core facilities would improve the graduate student curriculum and hope that this study can provide guidance on curriculum design for similar workshops.

Analysis of New Energy Vehicles Taking Tesla as an Example

In the current context marked by a growing number of start-ups, the lack of clearly successful enterprises is not a random occurrence, but rather highlights complex underlying reasons that require thorough investigation. This paper undertakes an investigation focused on the case study of Tesla, integrating perspectives from the fields of business and economics to analyze the complex factors driving the success of innovative start-up companies. This study employs a comprehensive literature review method to emphasize the significant influence of departmental contributions in shaping tactics that foster success. This research not only enhances the comprehension of the strategic formulation process in present-day start-ups but also has the potential to act as a guiding reference for rising companies. Drawing on a comprehensive review of Tesla's trajectory, this research offers valuable insights to future start-ups, enabling them to develop strategies that are well aligned with achieving success.

Analysis of Qualitative and Environmental Attributes of Success of Foundry Enterprises

Abstract The purpose of the study was to identify and typify the main qualitativeenvironmental aspects of the success of foundry enterprises facing economic changes. The research method developed was based on methodological triangulation. This procedure influenced the credibility of the collected data by including a significant number of sources and reducing the measurement error. The study used: surveying, face-to-face interviews, multiple case studies and content analysis. The survey made it possible to categorize the attributes of success (quality, sustainability, resources, flexibility, environment, management strategy customer relations). Assuming that the frequency of occurrence of an attribute indicates the level of its effectiveness, the following were considered the main determinants: training/courses, supervision and control, reliability and durability of products and compliance with standards and requirements, waste management and waste disposal, core and reserve capital, and customer service.

Adopting a dynamic AI price optimisation model to encourage retail customer engagement

Technology innovation, changing consumer preferences and behaviours and competition compel successful enterprises to embrace change. Nowhere are these pressures more acute than in the retail industry and, in particular, for those engaged in the sale of fashion merchandise. As this paper will demonstrate, customer engagement (CE) strategies that leverage artificial intelligence (AI) afford retailers the ability to connect with customers in unique ways. The paper focuses on an AI optimisation model that was built for a fashion retailer. The objective was to build a demand prediction price optimisation model to increase margins realised on the clearance of fashion products. While our discussion will focus on that work, we also present techniques whereby such a model can be employed by CE enthusiasts in their businesses. More specifically, we advance that our model can enhance a company’s CE efforts as a method by which it enables a collaborative customer/company value creation system.

Quality management system at enterprises in the conditions of European integration

Introduction. In the context of European integration and modern market conditions, the quality management system remains relevant and even critically important for the success of enterprises and industries. It contributes to improving quality, ensuring compliance with standards, competitiveness and the ability to meet the growing expectations of consumers. The purpose of the paper is to consider the importance of the quality management system at enterprises in the context of European integration, determining its role in ensuring compliance with standards, increasing competitiveness and ensuring successful integration. Results. Aspects of European integration are important for business and can have different effects on enterprises. In the paper, International standards are defined, which can be directly or indirectly related to the quality management system at the enterprise, challenges and opportunities are identified, the need for adaptation to European standards and requirements is investigated, recommendations are offered for enterprises in the context of the quality management system and European integration, following which Ukrainian enterprises can navigate the complexities of European integration, while effectively managing their innovative development. Conclusion. The quality management system at enterprises under the conditions of European integration plays a crucial role in achieving success. It helps enterprises adapt to new conditions, improve the quality of their products and services, ensure compliance with European standards and remain competitive in the international market. Successful European integration requires constant effort, strategic planning and readiness for change from enterprises, and the quality management system is a vital tool in this process.

MAIN AREAS OF EFFECTIVE USE OF RTE PERSONNEL

The aim of the article is to study the main directions of efficient use of personnel at a road transport enterprise. The methodological basis of this article is the scientific works of prominent scientists and materials of periodicals. In the course of the study, the authors use the method of logical analysis to substantiate the factors affecting labour productivity and human resources in general. In order to unanimously accept the object of study and comprehensively evaluate modern methods within the framework of the identified problem, the method of system analysis was used. 
 One of the main factors in the success of a road transport enterprise is the competent work of its management, their ability to make the right decisions, set goals and find ways to achieve them. But despite this, the main factor in the successful operation of the enterprise is the manager's ability to manage human resources. The process of resource management at a transport enterprise is considered as the process of making and implementing management decisions aimed at rationalizing the use, increasing and optimizing the resource potential of the enterprise in order to achieve the set goals and ensure the sustainable functioning of the transport enterprise. Effective formation and use of the company's personnel is determined by global trends in the development of human capital and professional competencies of some employees. To increase the effective use of personnel, it is necessary to implement a strategic planning process before the start of the employment of an individual employee, to justify the ways of developing human resources, and to form personnel reserves at the transport enterprise.
 The efficient use of personnel is directly related to the efficiency of the production process, so the assessment and analysis of the status and rationalization of personnel use should play a key role in the system of general analysis of the RTE economic activity. A carefully developed system of resource potential management will allow a road transport enterprise to increase the efficiency of its resource potential, as well as to ensure financial stability, increase profitability, and develop the enterprise in a competitive environment of transport services.

FORMULATION OF A SCIENTIFIC DEFINITION FOR «CORPORATE GOVERNANCE» BASED ON THE COGNITIVE METHOD OF TWO-LEVEL TRIADIC DECRYPTION

The concept of corporate governance has been analyzed, and its general and specific characteristics have been identified. The study explores various approaches to defining corporate governance. The first perspective, advocated by international foundations and some defined scholars, views corporate governance as a system of rights and responsibilities. The second perspective considers corporate governance as a set of firm practices. This entails the use of specific strategies and methods to achieve company goals, including decision-making, strategy development, and risk management. The third perspective emphasizes balancing finances, labour, technology, and management to harmonize the interests of various stakeholders and the company. This involves considering the needs of shareholders, employees, clients, and other participants, as well as ensuring mutually beneficial relationships among them. The research results indicate that corporate governance can be approached from different angles, but all are aimed at achieving effective and sustainable company operation. Taking these aspects into account is crucial for successful enterprise activity. The study proposes the use of the triadic decryption method to formulate the definition of corporate governance. Applying this theory allowed for the systematization and generalization of key aspects of this concept, which is an important step in understanding and analyzing the principles and mechanisms of effective corporate governance. By using the triad mutations method, a rearrangement of secondary concepts in the original categorical scheme was made, reflecting the essence of corporate governance constructed as a result of applying the two-tier triadic decryption method. The generalization of three hierarchically structured concepts enabled the formulation of a definition in which corporate governance is considered to be a systematic and planned activity aimed at ensuring balance in the relationships between all participants in this process (owners (shareholders), founders, directors, managers, and other stakeholders). This approach allows enterprises to take a systematic approach to corporate governance and consider its dynamic nature, contributing to further research on the essence and peculiarities of using this concept in modern business practice.