Abstract
This study aimed to assess the readiness of small, medium, and micro enterprises (SMMEs) in Mamelodi township to adopt the Fourth Industrial Revolution (4IR). Within the South African environment, small, medium, and micro-enterprises (SMMEs) are frequently associated with a substantial rate of failure. Previous studies have investigated many factors that contribute to the low survival rate of small, medium, and micro enterprises (SMMEs). However, most of the studies focused on managerial issues, such as lack of experience, ineffective management methods, insufficient financial management, and obsolete marketing techniques. Most established companies have adopted various technologies associated with the Fourth Industrial Revolution (4IR) and are thriving as a result of the benefits associated with digitalization and automation. Therefore, it is crucial to evaluate the readiness of SMMEs in adopting the Fourth Industrial Revolution (4IR) and achieving similar benefits. Qualitative data was collected through interviews with owners and managers of small, medium, and micro enterprises (SMMEs) in Mamelodi township, Tshwane Municipality. The study found that SMMEs in Mamelodi are willing to adopt the Fourth Industrial Revolution (4IR), while encountering various difficulties. The results provide significant insights for owners and managers of Small, Medium, and Micro Enterprises (SMMEs) in townships about the implementation of the Fourth Industrial Revolution (4IR). Furthermore, government organizations tasked with supporting the creation and sustainability of small, medium, and micro enterprises (SMMEs) are aware of the scope of their operations, specifically in a township like Mamelodi. The study provided a vital contribution to the growing body of research on Small, Medium, and Micro Enterprises (SMMEs) in townships and their incorporation of the Fourth Industrial Revolution (4IR). The essay highlighted major barriers that hinder the adoption and use of existing technology, while also providing tangible evidence of the influence of contemporary technology on the development and success of small, medium, and micro enterprises (SMMEs).
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More From: International Journal of Research in Business and Social Science (2147- 4478)
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