Abstract

Introduction. In the context of European integration and modern market conditions, the quality management system remains relevant and even critically important for the success of enterprises and industries. It contributes to improving quality, ensuring compliance with standards, competitiveness and the ability to meet the growing expectations of consumers. The purpose of the paper is to consider the importance of the quality management system at enterprises in the context of European integration, determining its role in ensuring compliance with standards, increasing competitiveness and ensuring successful integration. Results. Aspects of European integration are important for business and can have different effects on enterprises. In the paper, International standards are defined, which can be directly or indirectly related to the quality management system at the enterprise, challenges and opportunities are identified, the need for adaptation to European standards and requirements is investigated, recommendations are offered for enterprises in the context of the quality management system and European integration, following which Ukrainian enterprises can navigate the complexities of European integration, while effectively managing their innovative development. Conclusion. The quality management system at enterprises under the conditions of European integration plays a crucial role in achieving success. It helps enterprises adapt to new conditions, improve the quality of their products and services, ensure compliance with European standards and remain competitive in the international market. Successful European integration requires constant effort, strategic planning and readiness for change from enterprises, and the quality management system is a vital tool in this process.

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