ВИКЛИКИ ТА ПЕРСПЕКТИВИ РОЗВИТКУ СІЛЬСЬКОГОСПОДАРСЬКИХ ПІДПРИЄМСТВ В УМОВАХ ЄВРОІНТЕГРАЦІЇ

Abstract

This study analyzes the importance of the impact of the European integration process on the development of agricultural enterprises in Ukraine, highlighting both the opportunities and challenges faced by the agricultural sector of Ukraine in the context of globalization and integration into the European economic space. The study reveals how adaptation to European standards affects product quality assurance, the introduction of modern technologies, as well as strengthening the competitiveness of Ukrainian agricultural enterprises. The main focus is on strategic planning, the need for innovative development, environmental initiatives and the search for effective financial mechanisms for sustainable development. Currently, as part of preparations for integration into the European Union, Ukraine adopts and adapts legislation in order to comply with EU norms and standards. The identified main aspects that are regulated in this context include: 1. Product quality standards. 2. Land legislation. 3. Environmental norms. 4. Support to farmers. 5. Product safety. These changes are aimed at increasing the competitiveness of the Ukrainian agricultural sector, ensuring resistance to market challenges and protecting the interests of consumers and producers. The main challenges of the development of agricultural enterprises in the conditions of European integration are identified: 1. Compliance with EU standards. 2. Financing and investments. 3. Climate changes and their impact. 4. Technological integration. 5. Demining and security. The prospects for the development of agricultural enterprises in the conditions of European integration are also outlined: 1. Expansion of sales markets. 2. Innovations and technological development. 3. Financial support and subsidies. 4. Improvement of product quality. 5. Environmental sustainability. In general, the results of the study indicate a critical need for the modernization of internal management processes and the formation of new competencies that would allow agricultural enterprises to effectively adapt and use new opportunities to expand their markets and increase production efficiency.