Youth Subcultures Research Articles

Trash streams as a manifestation of youth subculture

Young people are always looking for an opportunity to express and to find themselves, to their find place in this world, including through subcultures. However, sometimes these subcultures become countercultures, that is, they carry values that contradict the dominant culture of society. Modern youth spends a significant part of their time on the Internet, and trash streams are one of the types of Internet leisure. The purpose of this article is to clarify what such a subcultural phenomenon as trash streams is, how they are evaluated by young people and representatives of the older generation. In the course of the study, four focus groups and two project sessions were conducted with schoolchildren and students, as well as an online survey of 8,942 respondents of various age categories. The vast majority of respondents, regardless of age, believe that it is necessary to prohibit or at least limit the broadcast of trash streams. Nevertheless, there is a fairly significant part of respondents who believe that “people voluntarily participate in trash streams, this is their right, and the ban will only increase demand. The respondents’ opinions also differ when answering the following questions: “Do trash streams have customers?”, “Are trash streams dangerous or not?”. At the same time, the vast majority of respondents do not consider personal participation in trash streams for themselves.

Oriental Punk Aesthetics and Youth Discourse Construction in Chinese Animated Films: Taking the New Gods Series of Animated Films as an Example

Although punk culture was introduced into China from the West, with the rapid development of Chinese science and technology and the enhancement of the consciousness of national discourse construction, Chinese punk culture has shown a breakthrough trend. Meanwhile, as a significant representation of youth subculture, punk culture always pays attention to youth culture's reality to convey young people's spiritual needs. With the development of the Internet, the attitude of youth has gradually changed from complete rebellion to looking out from the edge to the center, showing the tension of resistance and compromise. In this paper, the author studies Oriental punk aesthetics and youth discourse construction in Chinese animated films, and the New Gods series of animated films is taken as a case study. According to analysis, it is concluded that the New Gods series connects the punk style with national identity, finds the commonality between punk culture and the spiritual core of the films, and fits with the discourse of youth in the context of national culture, so as to construct a localized mythological space based on national historical experience and explore the mode of youth culture with Oriental punk aesthetics.

Exploring the Development and Breakthrough of Online Variety Shows from the Perspective of Youth Subculture

Many program formats are shifting from traditional variety shows to online variety shows as internet technology continues to develop. Online video platforms, led by iQiyi, have focused their content creation on the market for online self-produced variety shows. In many fields, program teams and directors choose youth subculture as the core creative concept of the programs. Different audience groups can find organizations and be entertained within their respective niches. In this thesis, we will take two classic online subculture variety shows, U Can U BB and Street Dance of China, as examples to explore how the in-depth combination of youth subcultures and online variety shows has aroused attention and threatened mainstream culture. At the same time, mainstream ideology and capital have been incorporated into the subculture market, and the modern audiovisual industry needs to reap stable benefits from the transition. In addition, the research methods of case studies of Chinese internet variety shows and comparative analysis will be utilized, bringing new thoughts and inspiration to media practitioners and content creators.

ЛЕКСИКОН НОВЫХ МОЛОДЕЖНЫХ СУБКЕУЛЬТУР: ИНТЕРНЕТ-СООБЩЕСТВО НЕФОРМАЛЬНЫХ ХУДОЖНИКОВ

The article analyzes the thematic dominants and replenishment sources of the lexicon of a new youth subculture – informal artists. Author gives the reasons to consider it virtual, shows its specificity, reflected in vocabulary and phraseology, groups the lexicon units thematically – the names of the community itself; its representatives – artists; drawing and stages of its creation; materials and tools used. Much attention is paid to subcultural names related to the main artistic techniques – digital and "traditional" drawing. Both neutral (mostly borrowed from English) and emotionally marked slangisms are shown. Phraseological combinations are also grouped according to their correlation with the acting subject, the drawing process and the result evaluation. The definitions of lexical and phraseological units are given, alongside the examples of their functioning in speech. The thematic parallels of the lexicon of artists and other creative subcultures are elicitated. The results of this study can be used to explore the dynamics of youth language and the functioning and evolution of youth subcultures.

Directional crossover hunger games search with adaptive Lévy diversity for network subculture

<abstract> <p>In this paper, we explore and analyze the network subculture in the youth and actively explore the new path of socialist core values to cultivate the values of college students. Through the effective questionnaire survey of college students, the prediction model of decision support is established by improving the metaheuristic algorithms. Hunger games search (HGS) is a metaheuristic algorithm widely used in many fields. However, the method converges slowly and veers toward the local optimum when presented with challenging problems. Therefore, there is room for HGS to develop. We introduce a brand-new HGS variant, denoted as SDHGS. This variant combines the directional crossover mechanism with an adaptive Lévy diversity strategy. The directed crossover mechanism endeavors to harmonize the interplay between exploration and exploitation, while the adaptive Lévy diversity facet enhances the range of variations within the population. The cooperation of these mechanisms within SDHGS concludes in an augmented convergence rate and heightened precision. SDHGS is compared to HGS, seven classic algorithms, and enhanced algorithms on the benchmark function set to evaluate and demonstrate the performance. Besides, various analytical techniques, such as the Friedman test and the Wilcoxon signed-rank test, are considered when analyzing the experimental results. The findings demonstrate that SDHGS with two techniques greatly enhances HGS performance. Finally, SDHGS is applied to discuss the internal relationship that affects the existence of youth subculture and establish a prediction model of decision support.</p> </abstract>

Situating halal: religiosity, identity and lifestyle in halal consumption in the United Kingdom and United Arab Emirates

In this paper we draw on a study of Muslim consumer perceptions and concerns about halal labels and certification practices in two affluent countries: the United Kingdom (UK) (where Muslims are a minority of the population) and United Arab Emirates (UAE) (where Muslims are the majority). The study looked at a stratified sample of 330 Muslim consumers in each country. Our analysis points to a growing demand for variety alongside increasing concern for the presence of food additives, genetically modified organisms (GMOs), and alcohol in both cases. Expanding demands to label food and other commodities suitable for Muslims with information about quality and standards of production (Gauthier, 2021) are globalising trends, which Muslims everywhere engage with through ‘an Islamic lens – halal’ (Turaeva and Brose, 2020: 301). Our paper wants to address the gap in the literature that very little is known about how consumers perceive the halal concept regarding foodstuffs (see Demirci et al, 2016), and we argue that the expansion and segmentation of halal markets suggests that religious consumerism is affected by religious groups, and also by supply chain actors, and that these markets cannot be controlled by religious authorities. Our research findings provide fresh insight into the existing understanding of religion and consumption, pointing to the geographical specificities of processes of politicisation of halal consumption: the rise of new Muslim youth subcultures in the UK and the coexistence of growing processes of secularisation with ‘halalisation’ in the UAE.

A Study of Image Design and Youth Subculture of Animal Emojis in the Semiotic Perspective of Roland Barthes

A Study of Image Design and Youth Subculture of Animal Emojis in the Semiotic Perspective of Roland Barthes

ARTIFICIAL LANGUAGE «NADSAT» IN THE RUSSIAN, FRENCH AND CHINESE LANGUAGES

This article is devoted to the analysis of the translation of the artificial language «nadsat» in the novel A Clockwork Orange by Anthony Burgess. A sci-fi novel written in 1962 and set in a near-dystopian future, A Clockwork Orange revolves around a violent youth subculture and, in particular, 15-year-old delinquent Alex and his friends. Based on the predilection of young people for the creation and use of informal words and slang, the author of the novel, British linguist and writer A. Burgess, uses fictitious vocabulary, i.e., the artificial language «nadsat». The relevance of the study is due to the fact that the problem of understanding and correct interpretation of words in fictional and artificial languages has not been sufficiently studied.
 The purpose of the study is to identify common features of the translation of the artificial language «nadsat» from English into Russian, French and Chinese.
 The research methods are method of theoretical analysis translation analysis of the text from the original language into Russian, French and Chinese.
 The results of the study showed that an adequate translation of «Nadsat» will help the reader understand the main idea expressed by the author of the novel.

Youth Subculture Performance from the Perspective of Emotional Communication——A Research Based on the Phenomenon of “Meaningless words”

In the context of "Traffic is King ", a large number of videos and content with empty meaning, lack of information and striving for traffic are flooded with the network. In the social platform, the audience has created many language expressions rich in "meme", such as "meaningless words". As an important part of youth subculture, "meaningless words" mainly creates characters through collages, spoofs, parodies and other forms, and its expression is more direct and simple. It is an important way of satirizing and roast on the social media platform. Why do contemporary youth produce "meaningless words"? Why does "meaningless words" spread so widely? This paper will explore the production mechanism of "meaningless words" from the perspective of emotional communication.

Социальная онтология молодежной субкультуры: теория и практика

The article substantiates the applicability of socio-ontological approaches and methods of theoretical ontology to the study of social reality. A wide range of references to traditional research in this area conducted by sociologists, legal scholars, economists and cultural scientists are provided. From the standpoint of social ontology, the key principles of the flow of some social processes are considered, first of all, the features of the development of youth sub-cultures. Using the classical methodology of categorical analysis, the attributive characteristics of their existence are identified. The examples show how atypical contradictory aspects of a given social phenomenon can be explained, namely, how ideas about non-physical space and time relate to traditional ontological categories; the predominance of processes of "horizontal mobility" in the activities of the subculture was discovered. The intervals of "quantitative stability" are defined as those in which the development of socially dynamic processes of a new quality occurs. Using the categorical pair "identity-difference", the specific features of the manifestation of social inequality in the education and functioning of the youth movement are considered. In the course of modal analysis, the role of the necessary, random and possible in explaining the current status of a social phenomenon, which has a "floating" ontological status, combining an indication of its physical and virtual existence, was revealed. The "problematic" mode of the possible as a way of manifesting the phenomenon of youth sub-culture allows us to point out the possibility of the predominance of "online culture" features in it. Based on the results obtained, prospects for further study and practical work with "complex" social phenomena are identified. It is shown that the prevention and suppression of illegal actions by representatives of youth cultures should be based not only on sociological, legal, etc. data research but also on a deep, comprehensive theoretical and philosophical analysis.

Trial Analysis of the Encounter of Japanese and Korean Pop Culture in Local Variety Art from the Perspective of Cultural Integration TakeSisters Who Make Waves for Example

Since the 1980s, Japanese and Korean pop culture has been widely disseminated in China in the form of film and television productions. This created a wave of popularity among young people, and led to the formation of two typical Chinese youth subcultures that have had a great influence on television programmes to this day: the Ha-Japanese and the Ha-Korean subcultures. In the era of new media, both online and traditional programmes have emerged simultaneously, and most of the audiences favourite variety shows have left their mark only by virtue of their initial novelty, and have been quickly replaced by new programmes and faded into obscurity. However, the emergence of Ride the Wind 2023 seems to have broken the law of three seasons of decline for domestic variety shows. Taking Ride the Wind 2023 as an example, this paper adopts the methods of literature research, comparative research, questionnaire survey and case study to clarify the influence of Japanese and Korean popular culture in domestic variety arts. It explores the fit between variety arts and the ideological development of real society, the presentation effect of the programmes audiovisual content, and the way of localisation of the introduced variety arts. Attempts are made to find a feasible way to effectively achieve a good influence of world culture in Chinese localised variety arts. It also discusses the compatibility of variety arts with the ideological development of real society, the effect of audiovisual content presentation, and the way of localisation of variety arts in China.

Echoes of Transformation: Moroccan Youth's Political Voices in Ultras and Rap Music

This article delves into the emergence of Moroccan youth as a significant social agent, a transformation that has unfolded in the wake of decades of patriarchal influence. The onset of the twenty-first century heralded an era characterized by the diminishing impact of political parties and a gradual erosion of the extended family's traditional role. This study aims to scrutinize the profound impact of this societal shift on Moroccan youth, who have exhibited a fervent desire to forge their unique mode of self-expression, thus liberating themselves from the constraints imposed by longstanding social institutions and values. To comprehensively investigate the development of Moroccan youth's visibility and their endeavors to challenge conventional institutions, this research predominantly employs qualitative research methods. Particularly, discourse and content analysis are applied to unearth the nuanced dynamics underpinning the transformation. The multifaceted examination encapsulates the diversification of youth subcultures, fueled by a fusion of globalizing influences and local dynamics, thereby presenting an alternative outlook on Morocco's evolving sociocultural landscape. The primary findings of this research underscore Moroccan youth's adeptness at responding to sociopolitical transformations. They have harnessed alternative channels for articulating their unique perspectives on reality. These avenues encompass public protests, rap music, and participation in Ultras activities, all of which serve as potent tools for expressing dissent and challenging established norms. This proactive response underscores the agency and active engagement of Moroccan youth with pressing social and political issues. Contrary to prevailing perceptions of apathy and disengagement, they have emerged as key proponents of change, effectively navigating the complex terrain of societal transformation and challenging entrenched norms and power structures.

Self-Presentation of Youth Subcultures on Social-Media

In the internet era, Erving Goffmans dramaturgical theory has been applied and extended to the online realm. As self-presentation in the virtual world tends to become self-exhibition, new media has given rise to new social needs and modes. This study focuses on youth subculture enthusiasts on social media as a research subject, based on the theory of self-presentation, and explores the characteristics and social drivers of self-presentation on social media. Through analyzing specific aspects such as personal web pages, virtual community interactions, and freedom of expression on social media, the study highlights the connection between the unique transmission mechanisms of social media and the flourishing development of youth subcultures on the internet. As the youth subculture groups on the internet continue to grow, this paper also discusses possible directions for the self-presentation of subculture characteristics on social media.

IDEAS ABOUT FAMILY AND MARRIAGE AMONG REPRESENTATIVES OF YOUTH SUBCULTURES

The article presents the results of studying the ideas about family and marriage among representatives of different youth subcultures. The study sample consisted of representatives of three areas of youth subculture: anime fans, adherents of healthy lifestyle and gamers. The results obtained indicate that gamers and representatives of the anime subculture are focused on the egalitarian type of family, and representatives of the healthy lifestyle direction are focused on the traditional family model.

The (de)-politicization of Internet memes in Chinese national youth propaganda campaign

ABSTRACT Visual political communication in the social media sphere is increasingly valuable for its ability to more effectively persuade viewers in this increasingly cluttered media landscape. Using multi-model discourse analysis and following the theoretical framework of Everyday Politics, this study focuses on a random sample (N = 200) of user-generated Internet memes from Chinese national youth propaganda campaign Youth Study. In addition, the author observed the sharing and dissemination of these memes in online public discussions. The findings reveal that young participants maintain a varying distance from politics. They employ strategies such as dark humor, hyperbole, contrast, and appropriation of pop culture to portray two key roles – the charming, brilliant followers and the abandoned, hunted breakers, and to construct four main scenarios-cute threat, humble beg, funny politics, and veiled resistance. This politicized propaganda campaign is being transformed from state aspirations to the creative daily cultural consumption of young netizens. This analysis contributes to the scholarly literature on youth subcultures, political mobilization, and visual propaganda in post-socialist China.

Capital's absorption of anti-capitalist discourse in a consumer society

The article is devoted to the ability of capital to neutralize the anti-capitalist and anti-consumer discourse. The following kind of paradox is observed: advertising manipulates, at the same time seeks to appeal to spiritual intentions, standardizes and at the same time offers to emphasize individuality. What was once recognized as standing in opposition to the values of consumption is turning not just into a weak ideological barrier to the spread of consumer culture, but, on the contrary, into a rich material for commerce and advertising discourse. The article analyzes the absorption that touched the image of Che Guevara and anti-capitalist youth subcultures. Commercialization covers clothing paraphernalia of protest communities. Even anti-advertising discourse is captured by consumer networks and commodified. There is a phenomenon of capitalization of protest against capitalism, consumerization of rebellion against consumerism. Scientific rationality, being integrated by capital, rises to the service of commerce and finds new methods of irrational manipulation of consciousness and absorption of protest discourse.

Youth Subculture Mathematical Modeling

Youth subcultures are inherent in all times, have a significant impact on the formation of the worldview of youth. Mathematical modeling of the self-organization of such associations allows us to estimate the time interval of their existence, filling with fans and other characteristics. Technical and material support help to form an understanding of the tasks of the future. The paper presents the results of a sociological survey of a large group of young fans of anime culture. Based on the analysis of the author’s statistical data, taking into account statistical data published in open sources, a mathematical model of the youth subculture has been developed, including several areas of close interest. The model is represented by the Cauchy problem for a system of ordinary differential equations. An analysis of the stability of stationary states is given. The conditions imposed on the parameters of the mathematical model that determine the disintegration of the subculture are determined.

Личность в ценностно-смысловом пространстве молодежных субкультур

The article analyzes the influence of youth subcultures on the personality structures of modern youth. The author believes that youth subcultures perform important social functions and are an indicator of the socialization trajectories of modern youth.

Recapturing the Bugsy Malones

In the late 1970s, a criminal-based youth subculture known as the Bugsy Malones emerged in inner-city Dublin. Through the use of oral history interviews, this article avails of ‘proximate voices’ to shed light on the Bugsy Malones’ socio-economic background, their individual and group characteristics, and the rise of a subcultural mythology because of the involvement of Gerry ‘The Monk’ Hutch (a well-known Irish figure linked to organised crime) with the subculture. These proximate voices comprise n = 10 individuals who encountered the Bugsy Malones in a personal or professional capacity and shared lived experiences, physical spaces and/or interests with them. By capturing such voices, the article transcends caricatured press coverage and generates enhanced insight into this largely forgotten subculture.

Danmu subculture as a phenomenon of contemporary Chinese youth subculture

Danmu subculture is a unique phenomenon of Chinese youth subculture in the Internet space. Its main group of people are young people who grew up with the Internet in China and are the only children in their parents' families: they do not lack parental love and do not feel any material difficulties, but they are characterised by spiritual loneliness, from which the Internet space has become their escape. This paper argues that the uniqueness of the young generation, globalisation and routinisation of the Internet are the social contexts in which the Chinese Danmu subculture emerged and developed, and its unique language form is an expression of rebellion against the culture of the parents' generation and the dominant culture, a kind of 'symbolic resistance', and manifests the cultural identity of this interesting group, the circle of Danmu subculture created by young people separates it from the dominant culture and other subcultures. It has an obvious «participatory» character, which is the secondary creation of original videos and the carnivalesque participation of youth groups in online videos. In addition, as the Danmu subculture moves beyond its unique cultural circle, a reversal for the dominant culture gradually emerges. The author presents the idea that a complex relationship is formed between the Danmu subculture and the dominant culture, which includes both rebellion and compartmentalisation as well as beneficial reversal and active neighbourhood. It is thought that over time, the Danmu subculture may become a mass culture and a tool for youth groups to identify with the dominant culture.