Abstract
Since the 1980s, Japanese and Korean pop culture has been widely disseminated in China in the form of film and television productions. This created a wave of popularity among young people, and led to the formation of two typical Chinese youth subcultures that have had a great influence on television programmes to this day: the Ha-Japanese and the Ha-Korean subcultures. In the era of new media, both online and traditional programmes have emerged simultaneously, and most of the audiences favourite variety shows have left their mark only by virtue of their initial novelty, and have been quickly replaced by new programmes and faded into obscurity. However, the emergence of Ride the Wind 2023 seems to have broken the law of three seasons of decline for domestic variety shows. Taking Ride the Wind 2023 as an example, this paper adopts the methods of literature research, comparative research, questionnaire survey and case study to clarify the influence of Japanese and Korean popular culture in domestic variety arts. It explores the fit between variety arts and the ideological development of real society, the presentation effect of the programmes audiovisual content, and the way of localisation of the introduced variety arts. Attempts are made to find a feasible way to effectively achieve a good influence of world culture in Chinese localised variety arts. It also discusses the compatibility of variety arts with the ideological development of real society, the effect of audiovisual content presentation, and the way of localisation of variety arts in China.
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