Self-Presentation of Youth Subcultures on Social-Media

Abstract

In the internet era, Erving Goffmans dramaturgical theory has been applied and extended to the online realm. As self-presentation in the virtual world tends to become self-exhibition, new media has given rise to new social needs and modes. This study focuses on youth subculture enthusiasts on social media as a research subject, based on the theory of self-presentation, and explores the characteristics and social drivers of self-presentation on social media. Through analyzing specific aspects such as personal web pages, virtual community interactions, and freedom of expression on social media, the study highlights the connection between the unique transmission mechanisms of social media and the flourishing development of youth subcultures on the internet. As the youth subculture groups on the internet continue to grow, this paper also discusses possible directions for the self-presentation of subculture characteristics on social media.