Oriental Punk Aesthetics and Youth Discourse Construction in Chinese Animated Films: Taking the New Gods Series of Animated Films as an Example

Abstract

Although punk culture was introduced into China from the West, with the rapid development of Chinese science and technology and the enhancement of the consciousness of national discourse construction, Chinese punk culture has shown a breakthrough trend. Meanwhile, as a significant representation of youth subculture, punk culture always pays attention to youth culture's reality to convey young people's spiritual needs. With the development of the Internet, the attitude of youth has gradually changed from complete rebellion to looking out from the edge to the center, showing the tension of resistance and compromise. In this paper, the author studies Oriental punk aesthetics and youth discourse construction in Chinese animated films, and the New Gods series of animated films is taken as a case study. According to analysis, it is concluded that the New Gods series connects the punk style with national identity, finds the commonality between punk culture and the spiritual core of the films, and fits with the discourse of youth in the context of national culture, so as to construct a localized mythological space based on national historical experience and explore the mode of youth culture with Oriental punk aesthetics.