The paper discusses the prominent verbalization features of the LIES (LYING) concept at the level of the Ukrainian communicators’ paremic worldview, covering the linguistic and cultural aspects. The current piece of research is based upon the selected paremic units and displays the LIES (LYING) concept structure in the Ukrainian language, focusing on the analysis of relevant dictionary definitions as well as semantic and pragmatic load, and communicative tonality with specific social factors to be considered. The author finds that paremies conveying the LIES phenomenon are capable of modeling the justification, rebuke, encouragement, warning, reassurance, mistrust, support, irritation, and threat speech genres. The paper concludes that the LIES (LYING) concept verbalization is possible by means of imperative and exclamatory constructions with ironic, mocking, humorous, and pragmatic tonality to be expressed. Additionally, the author examines the relevant linguistic and philosophical postulates of the LIES phenomenon interpretation, typical of Ukrainian language communicators.
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