Strategic Management Level Research Articles

Grounded Theory on Creating and Maintaining Adult Education Programs in Selected Higher Education Institutions in the Philippines

<p style="text-align:justify">This study is an attempt to develop a grounded theory on how adult education in higher education (AEHE hereafter) programs in the Philippines are created and maintained. The grounded theory illustrates the interrelation of factors that stimulate or serve as the drivers of AEHE in higher education institutions in the Philippines as well as the management and maintenance of AEHE at the operational and strategic levels, hence illustrating the bigger picture of adult education in higher education in the Philippines. Funded by the Commission on Higher Education (CHEd) of the Philippines, this study was part of a larger research project that investigated adult education in Philippine higher education institutions, that is, State Universities and Colleges (SUCs) and Private Higher Education Institutions (PHEIs). The data were derived from focus group discussions (FGD) with 43 participants from eight SUCs and nine private HEIs that have adult education programs that are regularly offered every academic year. The grounded theory drawn from the study pointed to the contextual – personal and institutional – factors, strategic and operational levels of management as well as the critical role of academic policy for the implementation and maintenance of AEHE programs, collaboration, and a compelling vision to ensure that adult education in higher education in the Philippines is prioritized in the country with involvement of relevant government agencies that will draw definite agendas and priorities to attain the goals of AEHE through a structure and management to carry out its functions and realize its compelling objective of creating a cadre of AEHE educators and specialists and adults suited for the demands of a knowledge-driven economy.</p>

Adoption of Imitation Modeling Tools in Industrial Small and Medium Enterprises: Value Creation and Competitive Advantage

Currently, value creation is considered as a major part of strategic planning and a source of competitive advantage. Competition increases and customers ask for higher service level, but resources are always limited. Small and medium enterprises (SMEs) often face the enlarged requirements of rapid changes created by the modern economic tendencies. Therefore, businesses should react promptly and without spending excessive resources (otherwise SMEs may simply stop existing). On this issue, imitation modeling tools give a considerable advantage to SMEs: almost any decisions of strategic or operational management levels can be tested before implementing real business processes. The research question arises at the point of defining the conceptual framework for testing, adopting and implementing new practices (such as digital technologies and projects) with imitation modeling tools. Currently, business excellence often depends on how and at what extent digital solutions transform the traditional way of managing operations. This study is focused on considering many factors influencing logistics business processes in SMEs. The adjusted three-zone model is suggested for achieving operational excellence in industrial SMEs with imitation modeling tools. The suggested approach is based upon the triple bottom line concept, and creates value from several perspectives: economic, social and environmental.

Method for synthesizing the concept of automating the system to manage personnel training processes based on categorial analysis

This paper considers a three-level system for managing personnel training within the Ministry of Defense of Ukraine. When devising the concept of automating control processes in systems of this kind, the key issue is to ensure completeness in significant aspects of the management process. Insufficient conceptual completeness compromises effectiveness of the automated system for organizational control (ASOC) and causes difficulties (impossibility) in its further modernization. A method has been proposed for formulating functional tasks (FTs) in specialized software (SSW) for ASOC based on categorical analysis in combination with the provisions of the conceptual design of automated control systems (ACS). The application of this method was demonstrated using an example of the system for managing personnel training. Categorical analysis of the management process was carried out for the strategic, operational, and tactical hierarchical levels of the system based on three dual pairs. Eight control aspects were obtained. On their basis, 79 FTs were stated for the strategic level. For the operational and tactical levels, by taking into account the specificity of training, the number of aspects was 2; FTs ‒ 204 and 195, respectively. An example has been given for two of the eight aspects of control, their interpretation and formulation of FTs for the strategic level of management. The generated FTs represent the concept of ASOC and provide, within the established boundaries of analysis, the completeness of control aspects in personnel training. The reported results are of interest in the conceptual design of large ASOC, as well as in the formation of technical specifications for software developers

THE ROLE OF RISK MANAGEMENT IN ENSURING THE FINANCIAL STABILITY OF ENTERPRISES UNDER FORCE MAJEURE CIRCUMSTANCES IN FOREIGN ECONOMIC ACTIVITIES

The article examines the influence of the modern globalized economic environment on the activities of enterprises operating in the field of foreign economic activity and facing a large number of risks in the course of their operation, in particular due to the influence of force majeure circumstances. The importance of risk management for ensuring the financial stability of enterprises in the conditions of increasing risks and threats to economic activity is determined. The impact of risk management on the financial stability of enterprises in foreign economic activity, especially in cases of force majeure, is studied. It has been proven that risk management in the context of foreign trade involves the identification, assessment, management and monitoring of risks that may arise. It has been determined that effective risk management allows business entities to properly adapt to changes in the economic environment and reduces the likelihood of financial losses in the event of force majeure events, such as the cessation of trade, sudden changes in exchange rates, or military or political crises. Strategies for including risk management in the management processes of enterprises based on analytical assessments and practical experience of ensuring financial stability are considered. Methods of risk identification, development of risk minimization strategies and mechanisms of risk control during foreign economic operations were studied. The objective necessity of forming an effective risk management system in the management mechanism of economic entities to ensure the financial stability of enterprises in foreign economic activity, especially in connection with force majeure circumstances, has been proven. The issue of implementing risk management at the level of strategic and operational management of enterprises is considered. Methods of risk forecasting, analysis of their impact on financial indicators and development of effective action plans to reduce possible negative consequences of exposure to risks and threats were analyzed. The necessity of introducing international risk management standards into the activities of Ukrainian enterprises, which contribute to increasing their level of competitiveness and compliance with international requirements, has been proven. The need for constant improvement of the risk management system and the introduction of corrections in enterprise management strategies, taking into account changes in the external environment, was identified. It is proposed to introduce approaches to the management of enterprises focused on effective management of financial risks in force majeure situations in order to ensure their financial sustainability and stability.

Cumulative margin as an authority management tool

The subject of the study is an approach to sales management based on cumulative margin. The object of the study is a car sales business. The purpose of this study is to determine the essence of cumulative margin and its key features. The automotive business in Russia has been actively developing: brands, cars, customer behavior are changing, and with them approaches to managing the automotive business. The problem is that in a dynamically changing market and growing competition, it is increasingly difficult for companies to ensure sustainable business development, profit-oriented and long-term customer relationships. The situation encourages entrepreneurs to continuously look for new and improve old methods of sales management and customer interaction. Special attention is paid to the modern approach to managing and improving business efficiency. The methodology of this study is based on methods of system analysis, which allow a deeper understanding of the interrelationships and structures of the subject of research. The scientific novelty lies in the fact that cumulative margin is considered from the point of view of an approach to sales management as a tool to increase business efficiency. As part of the study, a brief analysis of the basic concepts of management and business efficiency improvement was carried out. The definition of cumulative margin is proposed. Management based on the investigated approach is considered from the point of view of the ecosystem. The functions of cumulative margin at the strategic and operational levels of management of the organization are defined. Examples of the use of cumulative margin at different levels are given. The advantages and disadvantages of the investigated approach are presented. Conclusions are formulated regarding the effectiveness of the business management approach based on cumulative margins in the field of car sales. Examples of activities in which management based on cumulative margin may be relevant are given.

GERMANY’S SECURITY MANAGEMENT IN THE LIGHT OF THE INTEGRATED SECURITY – CURRENT STATE AND PROSPECTS

In June 2023, the Federal Government of Germany presented the first national security strategy (NSS). The NSS promotes Integrated Security as a new foreign and security policy. However, research has shown that the idea of Integrated Security is not new and that the integration of all resources of national power has been a goal for Germany for 30 years. Research has purpose to give an answer to following questions: Can the current organization of the German national security system support the idea of Integrated Security as a new security policy and what are the key requirements related to the organization, functioning and management of the German national security system that should be fulfilled so that Integrated Security can be implemented? The basic hypothesis of this research is that the national security system of Germany is not organized and governed in a way that can enable the implementation of Integrated Security, primarily because, on the strategic level, Germany does not have a national security council which could serve as a focal point and impetus for integration, coordination and government of a security system. In order to provide answers to the above stated questions in the first part of paper we explained Integrated Security and the national security objectives of the NSS, then we described organization of the three ministries and security services as the most important actors in the implementation of the NSS objectives at the operational level and at the end we did the capability analysis of the strategic level of management to implement Integrated Security. The research showed that the organizational solutions have not been aligned with the determinations stated in the NSS. The result of this research are proposed solutions for organization and position of the Federal Security Council which should be provided with competencies that will enable the integration of elements from all levels into a single structure which aims to achieve the national security objectives.

STRATEGIC MANAGEMENT AND EMPLOYEES’ PERFORMANCE: THE CASE OF LOCAL GOVERNMENT EMPLOYEES IN ASUNCION

This study aims to examine strategic management and employee performance in the Municipality of Asuncion, using a descriptive correlation approach. Respondents to this survey were employees of the above-mentioned municipality. The purpose of this research was to determine the strategic management and employee performance in the Local Government Unit of Asuncion. A questionnaire was used to collect data for the study, and regression analysis was applied to test the hypothesis of the study. The findings of this study indicate that strategy formulation, strategy implementation, and strategy evaluation had a significant relationship with employees performance in the Local Government Unit of Asuncion employees. There was a total of 185 respondents participated in the survey. The overall mean result is 4.39 with a very high level of strategic management and a high level of employee performance with an overall mean score of 3.72. The test for a significant relationship between strategic management and employee performance has an R-value of 0.28 and a probability value of <. 0.001 at a significance level of 0.05. The study recommends that strategic management should continuously give a focus because it helps to organizations capacity to stay productive. As organizations continue to improve their strategies, it will also enhance the performance of employees, and it is required to support growth and enhance efficiency. Moreover, every quarter personnel from LGU Asuncion should be encouraged to attend strategic management-related seminars and workshops that help increase profitability. KEYWORDS: strategic management, employees performance, Asuncion

Improving the response to disasters by enhancing the incident command system

Climate change is having a significant effect on disasters worldwide. In response, societies have attempted to mitigate the consequences by developing standardised arrangements, known as incident command systems. Many of these systems have a military heritage using hierarchical command-and-control principles that are authoritative by nature and fit well within bureaucratic organisations. While emergency services agencies have embraced these incident command systems, other agencies have not, thereby making the multi-agency response to disasters challenging. This research investigated current incident command systems to develop an improved framework that includes all agencies and improves the multi-agency response to emergencies and disasters. A multi-modal qualitative research approach was undertaken using a literature review, semi-structured interviews with informants and a policy analysis of recent disaster reviews and inquires. This combined data informed the development of 4 options for improvements to the multi-agency response and consolidated the issues into 5 domains. These domains and options for improvement were presented to a panel of experts at the strategic level of emergency and disaster management by way of a 2-round modified Delphi study. This paper reports on the final phase of the research; the policy analysis and modified Delphi study. The most significant outcome of this research was a new level of understanding of strengths and weakness of the incident command system. This contributed to the development of a new conceptual framework based on modifications to the incident command system principles.

Security literacy model for strategic, tactical, & operational management levels

ABSTRACT Security literacy can be viewed as being different, at different levels of management. This paper presents and explains a security literacy model from a managerial level perspective and how different security literacy methods (awareness, training, education) supports the model of the different information security needs of strategic (why), tactical (how), and operational (what) management. The model was developed from academic literature content. The model suggests that security goes beyond technical knowledge and instead involves critically thinking about what to do.

Концептуальні основи управління транспарентністю розвитку підприємств в умовах конвергенції інвестиційних процесів

In the process of studying the conceptual bases of managing the transparency of enterprise development in the context of convergence of investment processes, methods of analysis and synthesis, empirical methods, procedures of induction and deduction, graphical and logical method, method of financial and economic, cluster and statistical analysis are used. The methodological ground of the study is parametric and integral methods of evaluation, the results of which allow to improve the conceptual bases for managing the transparency of enterprise development in the context of convergence of investment processes. The article improves the conceptual bases for managing the transparency of enterprise development in the context of convergence of investment processes, which provide for an empirical study of the convergent features of the functioning of industrial enterprises and the identification of problems of transparency in the development of their individual divisions, allowing for making sound managerial decisions and creating conditions for the implementation of potential investment reserves, focusing on the formation of intellectual, informational, analytical and material resources, as well as on the interaction between the links of the organizational structure and the regulatory framework. This determines an increase in the interest of the administrative apparatus in ensuring continuous and stable development, as well as a strategic orientation, which necessitates an analysis of the impact of management and investment target programs on the level of transparency in the development of industrial enterprises, defining the role of the mechanism of radical changes in the development management system; establishing renovation requirements for strategically relevant parameters of change; creating the basis for the implementation of radical changes at the level of strategic management which requires a systematic reformatting of interaction with the external environment and the internal organization of processes, technologies, and structure.

Marketing audit is a tool for strategic development of an industrial company

The high-tech sector of the economy carries out marketing activities at the operational and strategic management level. The implemented import substitution policy actualizes the marketing expertise of the technical decisions taken. Technological audit is aimed at improving the competitiveness of a particular production. The results of the completed marketing audit determine the main directions of innovative changes in the production landscape. The authors propose a conceptual model of a marketing management system that integrates the results of the evaluation of marketing and technological audit and creates conditions for the release of innovative industrial products. Relationship marketing forms new criteria for evaluating the effectiveness of marketing activities, which is based on increasing the level of consumer perception of the brand. Strategic priorities for the development of industrial companies are based on a marketing platform and ensure the achievement of technological self-confidence.

Методологические основы государствен- ного управления социальным развитием территориальных социально-экономических систем

Introduction: social development management of territories is a significant area of state policy, which is reflected in the key strategic federal and regional documents. Objectives: the authors propose a methodological approach to understanding the essence of “social development management” in relation to territorial socio-economic systems (region, municipality). Methods: general scientific methods of cognition, analysis of legal acts, statistical analysis. Results: the authors proposed a methodology for studying the social development management of territories (subject and object of management, control action, feedback, resource provision and management goal). The article defines the threats and directions for improving the system of state social development management. Conclusions: Within the methodology, social development management goal is to ensure the population access to social services in accordance with the individual needs and demands of the population in a particular territory. From structural point of view, the object of social development management is the population itself as a consumer of social services and a subsystem for the provision of social services (social sphere). In terms of process component, the object of social development management is the balance between supply and demand of suppliers and consumers of social services. Regarding public authority, the management mechanism is expressed in social policy and its tools implemented at the strategic, tactical and operational levels of management. The authors determined that the general vector of the country’s social development should correlate with the main task of the country’s national security –“preserving the Russia’s nation and developing human potential”; the state should form the institutional environment for the labor market and the social sphere to adapt to digitalization; the social development management mechanism should be proactive; when implementing social policy, it is necessary to take into account the trend towards individualization; in the context of limited budgetary resources, it is necessary to attract investors and other sources of financing the social services market.

МОДЕЛЮВАННЯ ЗАДАЧ ОПТИМІЗАЦІЇ УПРАВЛІННЯ ІТ-ПРОЕКТАМИ

Abstract. The article focuses on exploring mathematical models for optimizing business processes in project management within IT companies in the context of contemporary trends and challenges. Project management involves the process of guiding and coordinating people's activities, as well as managing material and financial resources throughout the project's lifecycle. This process encompasses applying modern management methods and techniques to achieve project goals. The dynamic allocation modeling of IT projects among teams to ensure high-quality development at maximum efficiency with minimal costs is a pertinent task in IT project management. The article's objective is to select a mathematical framework for decision-making regarding the optimal IT project management program to enhance the efficiency of each IT team and the entire IT company. The research involved an analysis of scientific literature on modeling project management in IT companies. The article proposes focusing on developing dynamic multi-criteria optimization models for human resource management, emphasizing the distribution of IT projects among executing teams. The research aims to elevate the strategic and operational levels of IT personnel management to achieve optimal outcomes in information technology. The analysis concludes that despite the advantages of various mathematical modeling methods, none of them in isolation allows for constructing a sufficiently detailed mathematical model. Methods and models addressing IT enterprise modeling problems may oversimplify the issue or, conversely, overly complicate it, complicating the selection of input data. The functioning of the IT enterprise was analyzed through the lens of external and internal indicators concerning the solved task. A verbal model of IT project distribution among teams, considering the time factor, was developed. This model formulated a system of basic concepts and ideas, allowing the dynamic formulation of the problem using widely accepted linear optimization models. This will facilitate finding optimal solutions for IT project distribution tasks over a specific period. Future research should focus on selecting a solution method for the model and implementing the constructed mathematical model using appropriate tools. The research findings presented can serve as a basis for further academic exploration and practical application in the field of IT project management. Keywords: modeling, optimization, business processes, project management, labor resources, IT projects.

Strategic management of construction enterprises in a conditions of crisis situation

Theoretical aspects of strategic anti-crisis management are evaluated. The usefulness of research in modern conditions has been proven. Based on the conducted research, four levels of strategic anticrisis management were identified. It was concluded that a crisis is a situation in which the organization cannot adapt to external changes in time, which very quickly causes a loss of stability. Approaches to understanding the essence of anti-crisis management, its purpose and role are defined, and the main requirements for the formation of the anti-crisis management system are given. Types and types of anti-crisis management are considered. What measures are taken into account when developing a strategy for the effectiveness of anti-crisis activities? Anticrisis monitoring of the state of enterprises and the need for diagnostics as an element that guarantees this. The strategy, which includes the development of financial, organizational, technical economic, and other measures aimed at removing the enterprise from a difficult situation, is of crucial importance for the effectiveness of anticrisis activities in the management process. There is an urgent need to create an anti-crisis management system, conduct diagnostics as its only function, determine the admissibility of various diagnostic models, and develop anti-crisis approaches and business development strategies. Strategic management of the company in crisis conditions and the engagement strategy, which involves the organization of joint economic activities by some market participants in order to reduce costs and increase revenues. The necessity and economic importance of using strategic management in the fight against the crisis is substantiated. In general, anti-crisis management of an enterprise is a system of enterprise management. After the assessment, a sequence of actions and management decisions is presented, which allows to development of a system of influence necessary for restructuring the enterprise to minimize the consequences of the crisis. The process of forming an anti-crisis strategy and the main stages of creating a system of basic strategic assumptions of a modern company, which can be used in enterprises of various fields of activity, have been developed.

Capacity modelling for UAM

The management of the operation of unmanned aircraft systems and their integration into the common airspace faces various challenges, among which those associated with determining the airspace capacity can also be included. This paper focuses on this challenge and proposes an approach to determine the airspace capacity through the utilization of mathematical modelling, algorithmization, and statistical methods. The constructed model accurately determines airspace capacity, considering factors such as aircraft size, control methods, and potential conflicts resolved at the strategic level of traffic management. Results from simulations demonstrate the model’s validity and effectiveness, highlighting its potential application in planning and evaluating services that are provided to unmanned aircraft.

ОРГАНІЗАЦІЙНО-ЕКОНОМІЧНІ ОСОБЛИВОСТІ КРИЗОВИХ СИТУАЦІЙ В ІННОВАЦІЙНІЙ ЕКОНОМІЦІ

At present, in the conditions of the modern innovative economy, the development of a crisis situation occurs in the short term, which requires significant changes in the implementation of anti-crisis management policy not only at the level of administrative and legal capabilities of the State as a key regulator of economic crises, but also in terms of designing a strategy for the development of business structures. The article studies organisational and economic features of crisis situations in the innovation economy and determines their impact on sustainable development of regional enterprises. As such features, it is proposed to consider information flows as a catalyst and primary source of crisis situations, the global nature of the emergence and development of crisis situations, focus on minimising costs through digital technologies, different levels of adaptability to a crisis situation, the possibility of forming individual anti-crisis trajectories for the development of entrepreneurial structures, the need to increase innovation activity as a factor of resistance in crisis situations, the limited influence of market participants on the It is proved that in the conditions of the economic system, the main direction, from the point of view of the theory of crisis management, should be recognised as adaptation to the gradually changing conditions of market functioning, which occurs under the influence of medium-term crisis situations. Despite the significant advantages that the innovative economy provides to all subjects of economic relations, it is necessary to emphasise the fact that the influence of each subject on the course and consequences of crisis phenomena in the economic system is significantly minimised. First of all, this statement applies to the State as the main regulator of the crisis situation, based on the classical concepts of the theory of economic crises, which are currently unable to resolve the crisis situation using only methods and instruments of administrative or economic influence. The author notes the growing importance of crisis situations in the innovation economy in the context of the need to improve the level of strategic management of business structures.

ПРИНЦИПИ ТА ФУНКЦІЇ КОРПОРАТИВНОЇ СОЦІАЛЬНОЇ ВІДПОВІДАЛЬНОСТІ У ЗАБЕЗПЕЧЕННІ СТАЛОГО РОЗВИТКУ ПІДПРИЄМСТВА

The article examines the principles and functions of corporate social responsibility in ensuring the sustainable development of the enterprise. The concept of corporate social responsibility is defined as a concept that defines the obligations of the enterprise to society and the environment, which go beyond the simple implementation of legislation and regulatory requirements. It is summarized that the principles determine the rules and norms of management activity, which form the basis of the functioning of corporate social responsibility at all levels of strategic management of the enterprise. The author's system of basic principles of corporate social responsibility in ensuring the sustainable development of the enterprise is proposed. Accountability, transparency, ethical behavior, interaction with stakeholders, compliance with legal regulations, international standards, protection of human rights, environmental protection, economic stability, innovation and development are defined as key principles that contribute to the sustainable development of the enterprise and positive impact on society and the environment. It has been proven that taking these principles into account helps companies create effective social responsibility strategies, contribute to the improvement of people's lives and the preservation of natural resources. It is well-founded that the functions of corporate social responsibility determine a set of tasks and duties that the enterprise performs to take into account social, environmental and ethical aspects in its activities. The grouping of the most important functions according to the areas of implementation of tasks and responsibilities of the enterprise in the field of corporate social responsibility is presented. In general, the main functions of corporate social responsibility include protecting the interests of employees and ensuring safe working conditions, preserving the environment and reducing the negative impact on nature, supporting consumers and the public, as well as establishing high standards of ethics and corporate behavior.

사회복지기관의 학습지원환경이 주관적 조직성과에 미치는 영향: 중간관리자 보수교육 경험의 학습전이 매개효과를 중심으로

This study viewed continuing education for social workers as an axis of ‘Strategic Human Resources Management’ at the organizational level beyond the level of professional improvement and qualification development, and focused on the learning support environment and educational effectiveness. Therefore, the purpose of this study is to investigate whether the learning support environment affect s organizational performance among middle managers of social service organizations and to verify the mediating effect of learning transfer in continuing education experience. The data for analysis are the results of an online survey conducted in 2022 among middle managers with more than 5 years of experience at social service organizations who completed continuing education for social workers in the Seoul Metropolitan City area. Data from a total of 325 respondents were used in the final analysis. The respondents' level of awareness of the learning support environment was confirmed to be an average of 3.60 points on a 5-point scale, and learning transfer was confirmed to be an average of 3.69 points. As a result of multiple regression analysis, first, the independent variable, learning support environment characteristics, was found to have a significant impact on subjective organizational performance. Second, in the relationship between learning support environment characteristics and subjective organizational performance, it was confirmed that far transfer, among the sub-dimensions that constitute learning transfer, showed a partial mediating effect. The above research results are not significantly different from them for for-profit corporate organizations. In the end, it shows that the learning support environment in continuing education is important in addition to the educational content and ultimately affects organizational performance. As found in for-profit corporate organizations, this suggests that there is a need to reexamine the meaning and importance of continuing education in the social service field at the level of strategic human resource management.

The Role of Digital Technologies in the Project Management Implementation Based on the Intellectual and Innovative Development of the Enterprise

Current trends of post-industrial development lead to the intensification of the use of digital technologies in multi-vector processes of social development. The purpose of the study is to substantiate the role of digital technologies in the project management implementation on the basis of intellectually innovative development of the enterprise using the methodology of an integrated approach. The methodological basis of the research is emphasized, which includes the methodology of an integrated approach and the separation of the principles of the application of digital technologies in the implementation of project management, namely, purposefulness, adequacy, systematicity, effectiveness, efficiency, influence, security, viability and social orientation. The advantages of using digital technologies in the project management of enterprises are highlighted for all levels of project management, which includes the upper levels of enterprise management, covering the strategic level of management, project management, which provides direct management of specific projects and the project team, that is, the level of project implementation. The functional tasks of the use of digital technologies in the project management implementation based on the intellectual and innovative development of the enterprise have been clarified.

Фінансові технології в системі стратегічного управління бізнесу

The article aims to study the impact of financial technologies on enterprises' strategic management systems. The study analyses the impact of financial technologies on strategic management in the modern business environment. It has been determined that fintech solutions provide enterprises with competitive advantages through fast and accurate analysis of financial data, which contributes to making informed decisions in real-time. A study of the possibilities of automated decision-making processes and identifying new vectors of development, risks, and trends is carried out, and the directions for optimizing budgeting and forecasting are outlined. It is presented that fintech tools are becoming an integral part of enterprises' financial operations, providing online invoicing, inventory management, cost tracking, etc. The use of fintech tools promotes the application of data analytics at all levels of management, strengthening cooperation and coordination between business units, which affects strategic decision-making. The scientific novelty lies in identifying the positive impact of financial technologies on financial asset management, diversification of investment portfolios, and ensuring competitiveness in the digital economy. The possibilities of increasing efficiency and effectiveness through integrating financial technologies and introducing innovative financial models are considered. The practical value of the study lies in identifying specific business benefits, particularly in optimizing operations, reducing costs, and improving customer experience. The need to invest in fintech tools to ensure effective data collection, analysis, and dissemination at all enterprise strategic management levels is identified. The authors' recommendations are aimed at the continuous adaptation and development of business in a rapidly changing financial environment and ensuring the effective functioning of business in conditions of uncertainty. Keywords: financial technologies, fintech, strategic management, data analytics, innovation, competitive development.