Abstract
Theoretical aspects of strategic anti-crisis management are evaluated. The usefulness of research in modern conditions has been proven. Based on the conducted research, four levels of strategic anticrisis management were identified. It was concluded that a crisis is a situation in which the organization cannot adapt to external changes in time, which very quickly causes a loss of stability. Approaches to understanding the essence of anti-crisis management, its purpose and role are defined, and the main requirements for the formation of the anti-crisis management system are given. Types and types of anti-crisis management are considered. What measures are taken into account when developing a strategy for the effectiveness of anti-crisis activities? Anticrisis monitoring of the state of enterprises and the need for diagnostics as an element that guarantees this. The strategy, which includes the development of financial, organizational, technical economic, and other measures aimed at removing the enterprise from a difficult situation, is of crucial importance for the effectiveness of anticrisis activities in the management process. There is an urgent need to create an anti-crisis management system, conduct diagnostics as its only function, determine the admissibility of various diagnostic models, and develop anti-crisis approaches and business development strategies. Strategic management of the company in crisis conditions and the engagement strategy, which involves the organization of joint economic activities by some market participants in order to reduce costs and increase revenues. The necessity and economic importance of using strategic management in the fight against the crisis is substantiated. In general, anti-crisis management of an enterprise is a system of enterprise management. After the assessment, a sequence of actions and management decisions is presented, which allows to development of a system of influence necessary for restructuring the enterprise to minimize the consequences of the crisis. The process of forming an anti-crisis strategy and the main stages of creating a system of basic strategic assumptions of a modern company, which can be used in enterprises of various fields of activity, have been developed.
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