Special Work Research Articles

Analysis of the state and development trends of the targeted advertising market in Ukraine

The aim of the article. The article is aimed at clarifying the current conditions of functioning and identifying the tendency of development of the targeted advertising market in Ukraine. Analyses results. The article analyzes the state of the Ukrainian market of targeted advertising and what direction of development it is. For the study, an analysis of secondary sources of information on the targeted advertising market in Ukraine was conducted. The essence of the concept of «targeted advertising» is considered and the main researchers of the tool targeted advertising are provided. A review of the state of use of the Internet and digital advertising in Ukraine and in the world is conducted. Aggregated data on digital advertising expenditures in the world and in Ukraine. The rating of social networks by the number of users divided by gender in Ukraine is graphically constructed and described. The main characteristics of the work of specialists in targeted advertising in Ukraine are provided. An analysis of the rating of IAB Ukraine of digital agencies of Ukraine providing services for conducting targeted advertising campaigns has been carried out. The main directions of activity of the top 10 agencies providing the service of creating targeted advertising in Ukraine are analyzed. On the basis of the obtained results, conclusions are made about the status and trends of the targeted advertising market in Ukraine. The scientific novelty of the obtained research results lies in the fact that such deep and versatile marketing research of the market of targeted advertising in Ukraine has not been conducted. The practical application of the obtained research results covered in this article is the use by enterprises to organize their marketing activities and scientists in their works. The methodology and results of the research carried out in work can be the basis for further research and the basis for improving the targeted advertising market in Ukraine. Conclusions and directions for further research. The analysis proves that digital advertising in the world and in Ukraine is constantly growing and has optimistic growth forecasts for the coming years. This is directly facilitated by the development of Internet accessibility, as it allows enterprises to increase their target audience and communicate with it. Social networks that broadcast targeted advertising are also increasing the number of their users and improving tools for advertisers. The most popular social networks in Ukraine are Facebook, Instagram, and YouTube. Ukrainian advertisers use the services of digital agencies more to carry out communications with targeted advertising. The analysis of the top 10 performance marketing agencies shows which advertising platforms market leaders focus on and which businesses they focus on. The results of the study suggest that the targeted advertising market in Ukraine is in demand among advertisers and has significant prospects and opportunities for development. Further research of the targeted advertising market in Ukraine will be aimed at collecting and analyzing primary information using marketing research tools, about the state of the market and providing conclusions based on the information received.

Patent search tools as a strategic resource for management decision

Introduction: The article examines the modern competencies of a specialist in the field of library and IT.Purpose setting. Competence-related issues in vocational education today are associated with the highly restricted demands of the environment for future specialist. Besides, soft skills challenge the hard ones in contemporary professionalism.Methodology and methods of the study. The role of competencies related to analysis and processing of information are in focus.Results. The immensely increasing amounts of research result in a coherent need in a well-organized information operation and analysis. Particular attention should be paid to patent research, since it directly answers the questions whether it is worth developing, or whether this topic is already taken up by competitors.Conclusions. The authors proposed the creation of cooperation between the information and analytical departments of libraries with specialized professionals, for example, scientists, patent experts, marketologists, etc., in order to optimize decision-making process for the relevant branches of science and business. This approach will upgrade the work of specialists and provide an opportunity to conduct a deeper analysis using modern tools.

The possibilities of using modern preventive technologies in the work of specialists of various profiles to assist the family in organizing proper nutrition of the child

Preventive technologies contribute to the formation of a healthy lifestyle, healthy nutrition, the development of healthy eating habits and nutrition culture among schoolchildren. The article presents the ways of using and the possibilities of using modern preventive technologies to increase the motivation of students to a proper lifestyle, nutrition in the family and at school, raising awareness of students about healthy nutrition. When using them, it is necessary to carry out educational work at school and in the family with parents, with children, including medical professionals, teachers. The division of functions of specialists of different profiles to assist the family in the organization of proper nutrition of the child is indicated, what actions should be taken by a social service worker: a social pedagogue, a specialist in social work, a specialist in working with the family, so that parents competently and responsibly approach the nutrition of the child in the family. Digital learning models and the correct organization of their use provide additional opportunities for the formation of new and development of previously acquired skills and principles of proper, healthy nutrition, and the development and use of additional tools increases the literacy and effectiveness of teaching children and adolescents in the field of healthy nutrition. The effectiveness of the work carried out depends on a properly organized set of preventive measures by specialists of various profiles.

Simulation-driven bandpass filter in association with an optimal bandwidth to detect faults in axial piston pumps

Due to the special working environments of axial piston pumps in engineering, fault features are disrupted by the natural periodic impulses. A finite element method (FEM) simulation-driven bandpass filter (BPF) is provided for detecting bearings. However, the bandwidth of the BPF is designed empirically through human experience with uncertainty. To overcome the associated limitations, a bandwidth optimization strategy of FEM simulation-driven BPF is proposed by using an integrated kurtosis, which is a combination of two kinds of kurtosis indices. The new index is used as a discrimination value for a success–failure algorithm to iteratively determine the optimal bandwidth of the BPF. Finally, compared to the original BPF and its improved version, experimental results of faulty bearings in an axial piston pump verify the fault feature extraction ability for the reciprocating motion machine under heavy impact-induced natural periodic impulses.

Executing Upstream Oil and Natural Gas Business Activities: Legal Status and Authority of the Oil and Gas Special Working Unit (SKK)

The Oil and Gas Special Task Force (SKK Oil) is a government agency responsible for controlling and supervising upstream oil and gas businesses. This study aims to examine the legal position of SKK Oil as the executor of national upstream oil and gas business activities and its role in promoting national energy security. The research utilizes an empirical juridical legal research method with qualitative research specifications, providing a focused and in-depth analysis of the subject matter. Secondary data obtained from primary, secondary, and tertiary legal sources are used in this study. The findings reveal that the National Oil and Gas Management Policy has not fully aligned with the goal of achieving national energy security.

On the Issue of Assessing the Levels of Noise and Vibration Impacts on Workers of Industrial Enterprises of the Republic of Kazakhstan

Introduction. Ensuring safe and comfortable working conditions is one of the most important tasks in the organization of modern production processes that have a direct impact on employee productivity, injuries and occupational diseases. Despite all the efforts made both at the state and departmental levels, the current state of occupational safety and health of industrial workers in the Republic of Kazakhstan continues to remain at an insufficiently high level. The main cause of occupational injuries and occupational diseases is the impact on working personnel of dangerous and harmful production factors, one of which is an increased level of noise and vibration from production equipment. The authors analyze statistical data on the number of cases of injuries, their types and causes of occurrence in workers by sectors of the economy of the republic. The influence of noise and vibration on the health of workers is considered. It is found that an increased level of noise and vibration effects causes injuries to a lesser extent, and occupational diseases to a greater extent. The work objective is instrumental measurement of noise and vibration levels in the workplaces of production sites of a machine-building enterprise and assessment of working conditions there to develop effective measures to reduce the harmful effects on the health of workers.Materials and Methods. Statistical data on occupational injuries and occupational diseases were used as basic information, as well as the results of instrumental measurements of the level of noise and vibration effects on workers using the methods set out in GOST ISO 9612-2016 and GOST 31319-2006, taking into account Order of the Minister of Health of the Republic of Kazakhstan of February 16, 2022 № KR DSM-15 «On approval of hygienic standards to physical factors that have an impact on a person».Results. The results of the conducted research allowed us to conclude that about 22.6% of workplaces at production sites are characterized by harmful and dangerous working conditions in terms of noise and vibration effects on workers.Discussion and Conclusion. Based on the results of the study, a plan of priority measures was developed to reduce the harmful effects of increased noise and vibration in the workplace. The authors also recommend a special working regime, benefits and additional payments to employees for working conditions that do not meet safety requirements.

Specialists of helping professions in the modern everyday life of the regional educational space

Introduction. The social order for helping professions and their representatives is constantly growing. This is due to the specifics of the problems that modern society translates as a result of its own transformations. The lack of readiness of a part of society, which includes children, youth and the elderly, to accept the current everyday life largely determines the peculiarities of the activities of representatives of helping professions focused on the application of psychological and pedagogical knowledge. The stability of the order of everyday life is not stable and unchangeable. Two processes influencing the variability of the content of everyday life, everyday life and everyday life, characterize the modern regional educational space, in which old-new approaches disappear and appear, determining the imitation of the renewal of pedagogical processes that are experiencing a period of semantic stagnation, despite changes in formats and tools. This actualizes the problems of the specifics of the professional activity of specialists in helping professions, as well as the peculiarities of their training during the period of university education. The purpose of the work is to analyze the readiness of specialists of helping professions in the field of pedagogy to work in the format of «past in present», characteristic of the current state of the regional educational space. Materials and methods. The author summarized the materials obtained during the pilot study in 2020–2022. The analysis of the products of professional activity, content analysis, thematic analysis, generalization, participant observation, survey, non-standardized conversation, non-standardized self-description were used. Results of the study. In the course of a qualitative study, significant topics were identified that interpret the everyday life of subjects of education in the current state of the regional educational space. Working specialists did not have an attitude to everyday life as a set of routine actions and operations, future specialists did not reveal any attitude to the daily routine of professional activity, which they perceived as inevitable (it is necessary to work). It has been established that respondents are not always inclined to show subjectivity; the semantic field organized by them, determined by the activity performed, correlates with everyday life, but does not accept all its characteristics; The nature of the difficulties that may arise in establishing interaction in educational events between different groups of people is due not to age or professional characteristics, but to different perceptions of the «familiar» in the system of those places where life is carried out. The conclusion is made about the professional and personal distance of subjects of education in the events of everyday education. Discussion and conclusion. The specifics of the work of specialists of helping professions in the modern everyday life of the regional educational space are the understanding of everyday life; understanding the languages and dictionaries of social groups with which the specialist works, deepening empathic listening, mastery of the body and voice; establishing the cyclical nature of their own activities. The practical significance of the results of the study lies in their consideration and application during the period of professional training of educational psychologists, social teachers, in advanced training courses and professional retraining of working specialists. The prospects of the study consist in updating the principles of the functioning of the regional educational space in modern conditions and determining the role of universities in ensuring the readiness of specialists in helping professions to work in the dynamics of its everyday life.

Social protection institutions specialists’ socio-psychological work with vulnerable categories of the population

When studying a personality, psychological science allows a social protection specialist to identify the motives of behavior and life, goals, interests, ideals, character traits, inclinations and habits. The article reveals the relevance, as well as the features of the socio-psychological work of specialists from social protection institutions with vulnerable categories of the population. It should be noted that the relevance of the problem of state support for vulnerable categories of the population in modern Russia makes it necessary to study this process in more detail and comprehensively, to identify its socio-economic essence. The article defines the purpose, object and subject of the study, formulates the tasks, selects research methods. Psychology provides a comprehensive presentation of the socio-psychological phenomena inherent in a socially vulnerable group in general and a particular representative of this group. Knowledge of the psychological foundations of social protection allows a specialist to form the most appropriate approaches to identifying and studying families, individuals in need of social protection and support, to assessing their psychological capabilities to restore full-fledged life in society, to interpreting the nature of the various impact factors on the human psyche.

Sources of supply of composite bows to the Buryats

The article discusses the main sources of supply of composite bows to the Buryats. In the works of domestic researchers, starting from the 18th century, individual theses appear on the local and imported nature of objects, their characteristics and differences are mentioned, and the manufacturing process is described, but these data have not been generalized to date. The subject of the study is a complex of written, material and pictorial sources containing information about the place and time of manufacture of composite bows used by Buryat archers. The article analyzes data from written sources and published works of specialists on the topic. The data is compared with identified composite bows from museum and private collections collected in the territory of Buryat residence or received from Buryat archers, as well as with a series of published images. As a result of the analysis, it was possible to identify and prove the existence of two sources of supply of composite bows to Buryat archers: imports and local production. Imported products are represented by various variants of the “Manchu-Mongolian” tradition, differing in the general ideas of the craftsmen about morphology, sizes and basic manufacturing techniques; Bright decor was used for decoration. The most common were locally made compound bows. Despite some differences, locally produced items are fundamentally different from imported ones in terms of morphometric features, which confirms that the Buryats have a local, distinctive culture of shooting and making composite bows.

Design of stress monitoring system for planetary gear shaft

A remote sensing gear shaft stress monitoring system is studied to deal with the stress balance of transmission gear, which realizes the real-time dynamic monitoring of the planetary gear shaft stress. The design of the whole system structure, the installation position of the basic system and the special working environment of the gear are carried out; the circuit of each function unit is designed, which is based on the overall index requirement and installation space limitation; the software program design is carried out on the basis of the hardware circuit; The main components of the system and the principle of dynamic monitoring system are described; each functional unit and the whole of the system are tested and analyzed in detail. The operation results show that the design is reliable, the actual functions of each unit can meet the design index, and has a certain contribution in the field of gear shaft stress monitoring.

Drobeta Turnu Severin Heavy Water Plant: Functioning and Shutting Down

Due to the special working conditions in the heavy water plant, an extensive research and program has been developed for the operational safety of the installations, based on specific action methodologies and in situ experimental programs for the evaluation of the long-term behavior of materials and installations. After December 1989, the operation of the modules was stopped for about three years, for the modernization of the technological equipment and the surveillance and environmental protection systems. In September 2015, the production of heavy water was stopped and the plant staff was laid off.

Analysis and simulation of the influence of initial liquid level on lubricating flow state and oil-churning resistance moment of planetary reducer

In order to study the influences of the initial liquid level on lube characteristics and oil-churning resistance moment of gear reducer, the heat generating power of one special kind of planet gear reducer under the special working condition is calculated. The fluid temperature at different initial liquid levels is calculated by FEA method. According to the relation between the physical parameters of the lube and the fluid temperature, the corresponding relation between the physical parameters of the lube and the initial liquid level is deduced. Based on the FEA results, the physical parameters of the lube are set to conduct the co-simulation of the oil-churning process of the planetary reducer under different initial liquid levels by MPS method. Depend on the simulation results, the influence of initial liquid level on lubricating flow state and oil-churning resistance moment of planetary reducer is analysed, and the initial liquid level is sifted. These studies provide methods and reference for lubrication medium set in transmission boxes, such as planet gear reducer and so on.

Labor relations and social security: separate problems of legal regulation

The conclusion of an employment contract by an employee and the exercise of labor activity is associated with the acquisition by an employee of insurance and work experience, including special work experience, the acquisition of which then becomes the basis for the acquisition of social security rights, in particular, the right to receive pensions, benefits; citizens have the right to receive free medical care, social services, etc. One of the legal facts entailing the emergence of social security relations between an employee and the state (state-authorized bodies), or an employee and nongovernmental organizations may be social security contracts. Problems, defects in the legal regulation of this kind of social security relations should be taken into account by specialists in the field of personnel records management.

ORGANIZATION OF PROJECT ACTIVITIES IN THE PROFESSIONAL TRAINING OF FUTURE SPECIALISTS IN CHOREOGRAPHIC ART

The article is devoted to the issues of training future choreographic art specialists, in particular, the organization of project activities in institutions of higher education. The purpose of the article is to determine the peculiarities of organizing project activities in the professional training of future choreographic art specialists. The article reveals the essence of the concepts "project method", "project technologies", also defines the types of projects according to the dominant type of activity of students, as well as according to the duration of the projects. Based on the analysis of the scientific and pedagogical literature, the pedagogical conditions for the application of project activities in the training of future choreographic art specialists are summarized. The characteristic features of the project activity of choreographic art specialists are presented. The peculiarities of the organization of project activities in the professional training of future choreographic art specialists have been determined: the presence of an actual problem that requires a solution and is significant for the future activity of choreographic art specialists; the beneficiaries' awareness of the project's goals and expected result; clear definition of the planning of specific actions of the participant (participants); taking into account the main feature of project activity, which requires research work of future choreographic art specialists; wide use of modern digital services, multimedia, information and communication technologies to solve tasks; the final stage should include a real product and its presentation, regardless of the type of a project. The organization of project activities in the training of future choreographic art specialists in China includes the following stages: 1. Definition of a clear goal and tasks of the project. 2. Selection of the project team for the successful implementation of the project. 3. Project planning. After formulating the goal and selecting the project team, it is necessary to develop a detailed action plan taking into account the terms of work, project costs, distribution of responsibilities among team members, etc. 4. Implementation of the project. 5. Evaluation of project results. After the completion of the project, it is necessary to analyze the results and determine the level of achievement of the set goal and tasks.

ORGANIZATION OF PSYCHOLOGICAL AND PEDAGOGICAL SUPPORT FOR ACADEMICALLY GIFTED STUDENTS

The article presents practical cases of psychological and pedagogical support for academically gifted students. The semantic characteristics of the concept of support by domestic and foreign specialists are revealed. The typical behavioral characteristics of gifted students are emphasized. The peculiarities of creating and organizing a developmental educational environment for academically gifted children are identified. An algorithm for diagnosing students' interests and abilities is proposed. It is proven that the education of academically gifted students should be based on a problem-based approach that promotes the development of curiosity, inventiveness, analytical and critical thinking. It has been established that gifted children are characterized by significantly higher emotional sensitivity and react more painfully to social challenges and criticism compared to ordinary students. In addition, gifted children show a significantly lower level of attachment in friendship and feel lonelier during various games. Attention is focused on the peculiarities of creating educational programs for working with academically gifted children. It is noted that when developing educational programs, the following requirements should be followed: global and fundamental nature of main topics; interdisciplinarity; integrativeness; content richness and a focus on the development of productive thinking. It is concluded that for the normal development of each child, it is advisable to adjust educational programs, promote parental involvement in the development of their children's abilities, coordinate the work of specialists, and develop individual progression maps for gifted students. Prospects for further research are planned in the organization of online surveys of teachers to study their experience in working with academically gifted children under the conditions of the old state standard and to determine effective approaches in working with gifted children in the New Ukrainian School.

Leading Change in Universities and Its Impact on Improving the Educational Process

Educational institutions face a great challenge represented by the rapid growth in the field of knowledge, the tremendous development in communication systems and their means, the information and modern technological revolution, and the growing interest in the value of excellence and quality in the comprehensive sense, which expresses perfectly doing business from the first time to achieve the satisfaction of the beneficiary (student, and the labor market). The quality of education today represents the most important challenges facing education systems in all countries of the world, especially since the reports of international organizations stress the need to reconsider the philosophy of education with a focus on the importance of setting better standards to achieve quality from the principles: customer focus, continuous improvement, employee empowerment, and senior management commitment. As all of them help to obtain the most high-quality educational outputs that are expected to lead to the development of the human personality to serve the community and support its national culture and help reduce errors and material and human costs to a minimum while obtaining satisfaction of the beneficiaries and their expectations and needs are changing and continuous, and this cannot happen Without the role of leadership in supporting improvement efforts and spreading a culture of quality. The prevailing leadership patterns in educational institutions must be changed with a new leadership pattern with certain characteristics and a special work style that is compatible with the methodology and culture.

The Swedish childhood tumor biobank: systematic collection and molecular characterization of all pediatric CNS and other solid tumors in Sweden

The Swedish Childhood Tumor Biobank (BTB) is a nonprofit national infrastructure for collecting tissue samples and genomic data from pediatric patients diagnosed with central nervous system (CNS) and other solid tumors. The BTB is built on a multidisciplinary network established to provide the scientific community with standardized biospecimens and genomic data, thereby improving knowledge of the biology, treatment and outcome of childhood tumors. As of 2022, over 1100 fresh-frozen tumor samples are available for researchers. We present the workflow of the BTB from sample collection and processing to the generation of genomic data and services offered. To determine the research and clinical utility of the data, we performed bioinformatics analyses on next-generation sequencing (NGS) data obtained from a subset of 82 brain tumors and patient blood-derived DNA combined with methylation profiling to enhance the diagnostic accuracy and identified germline and somatic alterations with potential biological or clinical significance. The BTB procedures for collection, processing, sequencing, and bioinformatics deliver high-quality data. We observed that the findings could impact patient management by confirming or clarifying the diagnosis in 79 of the 82 tumors and detecting known or likely driver mutations in 68 of 79 patients. In addition to revealing known mutations in a broad spectrum of genes implicated in pediatric cancer, we discovered numerous alterations that may represent novel driver events and specific tumor entities. In summary, these examples reveal the power of NGS to identify a wide number of actionable gene alterations. Making the power of NGS available in healthcare is a challenging task requiring the integration of the work of clinical specialists and cancer biologists; this approach requires a dedicated infrastructure, as exemplified here by the BTB.

Self-Assessment of General Education and Resource Teachers to Work in The Paradigm of Inclusive Education

The article analyzes the qualitative results obtained from a study of pedagogical specialists' self-assessment of their professional comfort working in an inclusive environment – 151 teachers and 150 resource teachers. The work of pedagogical specialists today is in the process of implementation and development of a new normative system, and tracking their evaluation and self-assessment is informative not only for their satisfaction, but also for the quality of normative provision of the process of education of children and students with different abilities. On the basis of the analysis, a system of conclusions based on the subjective selfassessments is made in the direction of: the need for targeted support of both general education and resource teachers in three directions: 1) logistical through the development of ready-to-use methods for identification and orientation of the necessary actions for the first group and unified validated diagnostic methods for the second group; 2) taking into account the specificities of educational institutions, where there are different but essential needs for effective work, some of which can be addressed locally; 3) receiving regular feedback for the purpose of improving the regulatory framework.

Challenges of Defining Public Services as the Object of State Administration Activity

One of the main goals of the existence of the state, and especially its operative arm, the public administration, is the provision of public services. Through them, it is intended to fulfill the basic needs of people, which are vital for their existence and well-being. Public services are essential for the sustainable economic development of any country and at the same time ensure social cohesion. From the point of view of the law, they are considered an essential mechanism that serves to implement the principles of the rule of law, especially the social state and basic human rights. Their ever-increasing role and dimension have made every jurisdiction pay great attention to the way they are provided to effectively serve the specific rights they aim to fulfill. In Albania, there is a legal framework for over 10 years, which regulates in detail the typology, principles, way of internal organization, nature of the activity, and delegation of functions of state administration. The law defines that the main object of its activity is the provision of public services, without giving us a definition of it. Precisely, this paper gives answers to questions such as how public services should be understood, as an object of the activity of the state administration, and what are the types, ways, and principles of their provision. The paper supports the hypothesis that there is no exhaustive legal definition of the notion of services public, as an object of activity of the state administration, due to the broad, complex, and dynamic nature of the public interest embodied in the notion of public services. Community law has encouraged member states to consider public services between competition mechanisms and the legal reserve of the state. The paper assesses the great impact of community law on domestic law in terms of the categorization of services of general economic interest, the determination of the principles of their exercise, and the inclusion of market mechanisms in the provision of these services. To prove the above hypothesis, the following research questions are raised in the paper: What attitude have other jurisdictions taken about this important legal concept? Given the fact that public services of special jurisdictions can have implications for the common market, what contribution has community law made in terms of defining public services and their categorization? The study uses the desk research method, i.e. theoretical consultation with a series of legal documents of domestic, international, and special jurisdictions, articles, and scientific works that deal with issues and aspects related to public services. Also, in this paper, historical and comparative methods were used to highlight the features, differences, and impact that the law of special jurisdictions or that of the EU has had in shaping a legal framework for public services in Albania. This paper is of interest to researchers, lecturers, and students, as well as to the community of legal professionals.
 
 Received: 05 May 2022 / Accepted: 16 May 2023 / Published: 20 May 2023

Reception of the Gastronomic Culture of Russia by Modern Restaurant Business in a Post-Coffee Situation

Relevance. The sphere of the restaurant industry considered in the article is in close contact with the economy of a particular region, as well as the economy of the country as a whole. The authors are convinced that the restaurant business, like many others, has suffered from the conditions of the coronavirus: a number of restrictive requirements were introduced in the service sector, enterprises were limited in the volume of services provided, in the ways of promoting services on the market. It is concluded that the given strategy of reforming the restaurant product in the economic reception of the gastronomic culture of Russia will give an incentive to the development of the domestic restaurant product.The purpose of the article is to provide an economic justification for the reception of the gastronomic culture of Russia by modern enterprises of the restaurant industry. Objectives: study of the theoretical foundations of the gastronomic brand; consideration of the historical aspect; formulation of a strategy for reforming the restaurant product in the economic reception of the gastronomic culture of RussiaMethodology. To analyze the works of domestic specialists who covered various aspects of restaurant services, state statistics and documentation, the authors relied on such methods as statistical and economic analysis, comparative assessment, causal analysis.Results. Based on the study of the theoretical foundations of the gastronomic brand as a phenomenon of economic theory and taking into account the historical aspect, recommendations were formed on reforming the domestic restaurant product at the reception of the gastronomic culture of Russia.Conclusions. The expert assessment of the economic efficiency of the gastronomic culture of Russia at the enterprises of the restaurant business reveals the problems of the domestic restaurant business. The presented reception routes are based on economic factors, the determining indicators of restaurant activity over the past 2 years are taken into account. According to the authors, the main factors of reforming the restaurant business in the post-crisis period are: the cultural and historical potential of the region, the conceptuality of institutions, target (consumer) audiences, the pricing policy of the enterprise, state support. The above justification will give an incentive to the development of the domestic restaurant product and will lead to an increase in the tourist attractiveness of the regions.