Social Media In Indonesia Research Articles

Cancel Culture: Unveiling the Dark Side of Social Media for Brands – A Systematic Literature Review

The phenomenon and terminology of cancel culture are proliferating with the increasing use of social media in Indonesia. Through these platforms, the cancel culture movement is widespread and poses a significant threat to brands and products. However, research related to cancel culture in marketing is still limited. This research aims to describe the cancel culture phenomenon in marketing through a systematic literature review of 53 articles published from 2014 to 2024, with sources from ABDC and Scopus-indexed journals (Q1-Q4). The research identified relevant themes, methodologies, theories, variables, antecedents, consequences, and existing research gaps through this analysis. Based on these findings, the research proposes an integrative framework that describes the influence of cancel culture on brands, particularly the role of social media. The results also identify future research directions, including knowledge gaps in theory, methodology, and research context. The implications of this research are expected to contribute to developing marketing theory and practice related to cancel culture.

The Infrastructure of Domestic Influence Operations: Cyber Troops and Public Opinion Manipulation Through Social Media in Indonesia

Coordinated influence campaigns on social media have become an increasingly important tool for political and economic elites to sway public opinion in their favor. As the study of this phenomenon has so far largely focused on traces of such campaigns on social media itself, we know relatively little about the people and networks implementing them. Furthermore, existing literature offers limited analytical handles to delineate and analyze different forms of influence operations. To address these challenges, we employ interviews with fifty-two members of the “cyber troops” implementing such operations in Indonesia. On the basis of this material, we propose that three key features—being secretly funded, highly coordinated, and involving mostly anonymous accounts—distinguish cyber troops from other types of domestic influence operations. In Indonesia cyber troops involve transient, project-based collaborations among freelancing individuals, not coincidentally mirroring the character of the country’s election campaigns. This rapidly growing industry is cementing the already oligarchic character of Indonesia’s democracy.

The Revolution Will (Not?) Be Colourised: Photographs from the Indonesian National Revolution (1945–49) on Social Media

This article critically reflects on the practice of colourisation in present-day recirculations of photographs originally made during the armed Indonesian struggle for independence from Dutch colonial rule (1945–49). The article focuses on digital colour manipulations of photographs disseminated on social media platforms to address ethical and methodological debates dividing academic and amateur historians on the modification of historic photographs. I compare the notable lack of controversy around colourised photographs that show the violence of the Indonesian National Revolution to the heated debates kindled by manipulated images of victims of the Holocaust and the Khmer Rouge regime. ‘Genocide’ arguably remains a special category for determining whether conflict photographs can be modified. I show how Indonesian colourisers fail to interrogate the propaganda origins of the Dutch-made photographs they circulate on social media. For Indonesian social media users, however, deep context and detailed metadata for such photographs are less relevant for generating meaning than debates about how such photographs connect to the unfinished projects of decolonisation in the Netherlands and Indonesia.

Public Participation Monitoring: Social Media Data Mining and Analysis of User Engagement Patterns

Social Media Platforms (SMP) like Twitter and Facebook have become public influencing medium in today’s digital age which facilitate community interactions. These necessitates the monitoring of public participation in these SMP. This work performs such an study by examining the user engagement patterns in social media in Indonesia during the national elections (#Pemilu2024), Ramadan celebrations (#Ramadan2024), and climate change discussions (#ClimateChange). The data for the study was collected during a period of six months from (January to June 2024) using event-specific hashtags and keywords. To identify the user engagement patterns datamining and Natural Language Processing (NLP) tools were utilized. The findings show that the Twitter platform has higher user engagement in morning with news updates and visual updates at evening. The Facebook show user engagement in afternoon with videos and evening engagement with shared articles. The Sentiment Analysis (SA) and network analysis was performed over the dataset and the findings have shown that higher positive sentiments towards elections and Ramadan but argumentative towards climate change discussions. The Twitter show rapid communication effectiveness compared to Facebook. Further the youth prefer faster update and older expect detailed content sharing.

LEXICOGRAMMATICAL ANALYSIS OF INSULTERS IN THE VIRAL VIDEO “LABRAK PELAKOR” ON YOUTUBE INDONESIA

Since 2017, the massive phenomenon of the viral video "Labrak Pelakor" has been discovered on Indonesian social media. These videos contain fights between women who are vulnerable to verbal and physical violence. “Labrak Pelakor” is known as a marriage conflict that occurs due to infidelity. Pelakor is a variety of conversation created by Indonesian netizens from the acronym Perebut Laki Orang, which means women who tempt and seize someone's husband or a woman who is having an affair with someone's husband. “Labrak Pelakor” are incidents that are documented and uploaded on social media. The observations show that the speech used in this accident contains language crimes. Language crime is a criminal act that aims to injure, attack, and psychologically harm the victim. The impact of this event can kill the character, damage reputation, attack honor, embarrass, create public trouble, propaganda, false information, and threats. The objective of the study is to investigate and find linguistic evidence of insulting. The study uses a forensic linguistic approach. Forensic linguistics is a forensic science that applies linguistic theories to solve linguistic cases. Forensic linguistics is an approach to analyzing the linguistics aspect of a language case to find legal evidence. Language is legal evidence associated with efforts to determine the speaker or perpetrator and interpret the meaning/intent of a spoken text. The aim is to ensure that the meaning, intent, and form of legal object texts indicating violations of the law will become clear. The legal evidence in the "Labrak Pelakor" is limited to determining the speaker or perpetrator only. The linguistic theory used to reveal the perpetrators is lexicogrammatical. Lexicogrammatics analysis consists of the clause system, transitivity system, and information structure that reveal the speaker's intentions, actions, and point of view. This study used a descriptive qualitative method. The data source is three viral videos entitled "Labrak Pelakor" with more than 600 thousand viewers on the Indonesian YouTube channel. Data collection techniques use observation and recording documents. Data analysis uses content analysis techniques. The linguistic evidence found that 60 utterances contained insulting spoken by 7 speakers. The result analysis of speakers' intentions, actions, and points of view proves their utterances are to insult their interlocutor.

The behavioral biases on investment decision behavior: Evidence from Indonesia

The purpose of this study to analyze the behavior of investors in making financial investments in Indonesia. Although the overall financial literacy level in Indonesia has increased, individuals with higher levels of financial literacy tend to make more rational investment decisions. Being well-literate can be interpreted as the personal ability to understand and create financial concepts. However, some individuals still need help understanding investment products and services in Indonesia. This is due to the fact that there are still individuals who invest in illegal products. This study focuses on four biases: overconfidence bias, optimism bias, herding effect, and flexing, using quantitative analysis. The decision to invest is influenced by the thoughts of each investor and their optimistic behavior in seeking the highest return on their investment. This study used primary data with descriptive quantitative analysis. The number of respondents used in the overall research was 400, with criteria for investment products. The result of this study shows that the variable of overconfidence, optimism, and flexing affects the behavior of financial investment decisions. However, the variable bias herding effect does not affect the behavior of financial investment decisions. In conclusion, investors should be more cautious in making investment decisions by paying attention to the variables of overconfidence, optimism, herding effect, and flexing social media in Indonesia.

Kedudukan Akun Media Sosial Sebagai Warisan Digital Dalam Perspektif Hukum Perdata di Indonesia

Globalization, accompanied by advancements in science and technology, has increased the usage of social media in Indonesia. Currently, social media accounts serve not only as platforms for interaction but also as potential sources of significant economic value. Moreover, regulations concerning the inheritance of social media accounts remain unclear and vary across platforms. The research methodology employed utilizes the normative juridical method, incorporating conceptual and case approaches. This study involves analysis of laws, court decisions, and social media platform policies. The research findings indicate that an extensive interpretation of inheritance in civil law, by considering their economic value, encompasses social media accounts. However, the implementation of social media account inheritance encounters various obstacles, including inconsistent platform policies. Some platforms have facilitated account preservation as memorials, but clarity regarding access to content or account management is lacking. Concerns persist regarding legal protection for heirs concerning social media accounts as inheritance. In the context of Civil Law, clear legal protection is necessary to ensure that heirs' rights are fulfilled, especially in acquiring economic benefits from inherited social media accounts. Furthermore, this paper underscores the necessity for clearer regulations within Civil Law concerning the inheritance of social media accounts. Strong legal protection is required to ensure justice for heirs and facilitate the effective and efficient resolution of digital legacy.

Bibliometric Analysis of Healthcare Facility Promotion Strategies through Social Media in Indonesia: Systematic Literature Review

Bibliometric Analysis of Healthcare Facility Promotion Strategies through Social Media in Indonesia: Systematic Literature Review

HUBUNGAN PENGGUNAAN MEDIA SOSIAL DI INDONESIA DENGAN PENDEKATAN COMMUNICATION PRIVACY MANAGEMENT (CPM) GUNA MENINGKATKAN SELF DISCLOSURE ON SOCIAL MEDIA

This research is motivated by the fact that many social media are used very widely in the context of Self Disclosure which can fulfill the emotions of users on social media, but is accompanied by risks that can be detrimental to the user. The aim of this research is to provide knowledge, understanding and information about problems for users of social media platforms (Facebook, Instagram, Twitter (X), Tiktok, Youtube) in Indonesia. A total of 130 respondents participated in the survey who were users or who had used social media in Indonesia. Data were processed and analyzed using SPSS and AMOS using Structural Equation Modeling (SEM).

Automatic Vocal Completion for Indonesian Language Based on Recurrent Neural Network

Most Indonesian social media users under the age of 25 use various words, which are now often referred to as slang, including abbreviations in communicating. Not only causes, but this variation also poses challenges for the natural language processing of Indonesian. The previous researchers tried to improve the Recurrent Neural Network to correct errors at the character level with an accuracy of 83.76%. This study aims to normalize abbreviated words in Indonesian into complete words using a Recurrent Neural Network in the form of Bidirected Long Short-Term Memory and Gated Recurrent Unit. The dataset is built with several weight confgurations from 3-Gram to 6-Gram consisting of words without vowels and complete words with vowels. Our model is the frst model in the world that tries to fnd incomplete Indonesian words, which eventually become fully lettered sentences with an accuracy of 97.44%.

Pengaruh Konten Pemasaran dan Kualitas Produk di Media Sosial Instagram Erigo Terhadap Keputusan Pembelian Pelanggan

In an increasingly developing era, the use of the internet in marketing in Indonesia is the right choice for business people, because all circles use the internet. One of the internet developments in terms of improving business is using social media. This requires companies to be able to compete with other companies in expanding and accelerating their marketing activities, one of which is through creating content that is put into social media. In their marketing activities, many companies use Instagram social media, one of which is Erigo, because Instagram is one of the phenomenal social media among the public. Instagram social media in Indonesia is ranked as the second most users in 2022 with 84.8% of users. This study aims to see whether there is an influence between marketing content and product quality on Instagram social media on customer purchasing decisions in DKI Jakarta. This research uses a quantitative analysis method approach. This study applied purposive sampling technique with a sample size of 90 respondents. Data processing in this study used the SPSS (Statistical Program For Social Science) version 27.0 program. The results of this study indicate that marketing content has a positive effect on purchasing decisions, product quality has a positive effect on purchasing decisions, and marketing content and product quality have a positive effect on purchasing decisions.

Peran Guru PAI dalam Meningkatkan Kesadaran Diri Siswa untuk Mencegah Perundungan di MA Al-Izzah Putra Kota Batu

A surge in bullying cases is currently occurring among students and schools in various regions, currently boomeranging and going viral on Indonesian social media. This writing aims to explain, firstly to find out the role of PAI teachers in preventing bullying at school, secondly to find out teachers' strategies in preventing bullying at school. This research uses qualitative methods, the research subject is direct, the type of research carried out is field study. Data was collected through observation, interviews and documentation. To increase students' awareness of bullying, several efforts have been made including collaboration between teachers and school residents, speaking approaches to students, and strengthening students' morals. The strategies implemented include collaborating and collaborating with psychologists to discuss psychology, good communication with students' guardians to exchange information, inform each other about conditions and inform students about their condition. The PAI teacher's strategy is to find and find out the root of the problem of bullying, and provide moral and moral advice to students during morning assembly and open space for anyone who wants to report bullying. call victims and perpetrators of bullying to resolve problems that occur by mediating.

Development of Parenting FoMO Scale on Parents Using Social Media

This study aimed to develop a Parenting FoMO scale on parents using social media in Indonesia. Parenting FoMO is measured through four dimensions: missed experience, compulsion, comparing with others, and being left out. This study involved 115 parents using social media with children aged below 18 years old. Analysis methods used were Cronbach Alpha to examine reliability, analysis item using Corrected-Item Total Correlation (CrIT) and factor loading with Confirmatory Factor Analysis (CFA) to examine validity. Results exhibit that the Parenting FoMO scale is valid and reliable for measuring Parenting FoMO on parents using social media.

Eksistensi dan Kepercayaan Pemerintah Terhadap LSM Lingkungan dalam Penerapan Green Politics di Indonesia

Political activism, which cares about the environment and is embodied in the vision, mission, and programs of government and political action, must fight for the future. The form of political concern for the environment, previously referred to as environmental policy in Indonesia, has been implemented through the submission of petitions by Indonesian environmental NGOs to pay attention to ecological aspects, lawsuits over policies, and mass mobilization actions. A survey is conducted in the study. The data used to use other data to create a form of environmental and political awareness, or what is then known as "green policy" in Indonesia, is now being used by some NGOs in Indonesia to file petitions, legal procedures on regulations, and large-scale mobilization factors to draw attention to environmental aspects. The literature was used in the study. The data comes from other documents, regulations, and books. The community and the government feel the problem of this justice, which supports what is happening on social media in Indonesia. The current reality of the "green" political narrative, which some NGOs can appreciate, is not fully understood and is on the list. The existence of green cities in Indonesia is vital and should be held accountable by the government for places in Indonesia.

POLITICAL SATIRE ON SOCIAL MEDIA RESPONDING TO THE CONSTITUTIONAL COURT'S DECISION ON VICE PRESIDENT AGE ELIGIBILITY FOR THE 2024 ELECTIONS

This research explains the political satire on Indonesian social media, focusing on the public's response to the constitutional court's decision regarding the vice president's age eligibility for the 2024 elections. Utilising Indonesia's three most prominent social media platforms, such as TikTok, Twitter, and YouTube, the research aims to unravel the various techniques for crafting and delivering political satire through visual and audiovisual media. A comprehensive analysis of 40 distinct satirical pieces was conducted to identify the different techniques. These pieces were collected using digital observation techniques across the specified platforms, supplemented by searches on Google. The methodological framework for the analysis is grounded in Buijzen and Valkenburg's (2004) typology for delivering humour. Our findings unveil a rich tapestry of satirical strategies employed by Indonesian netizens. At least seven distinct techniques were identified: irony, sarcasm, parody, puns, juxtaposition, slapstick, and metaphor. Irony emerged as the most prevalently used technique, indicating its effectiveness in nuanced political critiques. This research contributes to a deeper understanding of the interaction between humour and political discourse in the digital age, especially within the Indonesian context. It highlights the significance of satire as a powerful tool for political expression and engagement on social media.

Generation Z's Trust in Mainstream Media and Social Media in Indonesia and Lebanon

This study investigates Generation Z's trust in mainstream and social media in Indonesia and Lebanon. Using a descriptive research design and survey method, data were collected from 114 respondents through Google Forms in April 2022, including students from Universitas Islam Negeri Sunan Ampel (UINSA) Surabaya and participants from @iCademy in Lebanon. The research explores the critical role of mainstream media in modern information dissemination and social media as a powerful communication tool. The results indicate that while social media is widely used, mainstream media maintains credibility due to its verified information. The findings emphasize the importance of reliable information sources for Generation Z, especially in predominantly Muslim contexts where ethical standards and factual accuracy are crucial. These findings suggest that media organizations must uphold high journalistic standards to retain the trust of young audiences.

The Utilization of Vindes Social Media as a Visual Communication Case Study of Vindes Sport Content

In recent years, there has been a rapid increase in the use of social media in Indonesia and the world. Vindes Media is a digital platform that seeks to provide informative and entertaining content, providing space for the young generation to empower their aspirations, collaborate with each other, and contribute to the creative, sports and arts industries. This research aims to provide insight into effective communication with audiences interested in the world of sports. This research uses qualitative methods by utilizing Harold D. Lasswell's communication theory which describes communication through the question "Who Says What in Which Channel to Whom with What Effect". The expected output of this research is to contribute to academic understanding regarding the effectiveness and impact of using Vindes Media social media in the context of visual communication in the field of sports. Vindes presents interesting visual communication content so that many audiences are engaged and loyal. The conclusion of this research is that Vindes in its social media provides a means of visual communication for the Vindes Sport campaign through various types of visual communication, especially infographics, photography and visual videos. The visual communication content presented was also very interesting and in accordance with the event theme. The implication of this research is that Vindes' frequency of posting visual communication content is also quite large, around four posts every day. So, these few factors lead to great engagement and interaction with the audience

Unlocking Purchasing Decisions through Quality, Price, and the Role of Social Media in Indonesia

This study explores the combined influence of product quality, price, and social media utilization on purchasing decisions. Using a quantitative approach, data were collected from 97 consumers in Sidoarjo Regency who purchased nylon thread from CV. BUMI HIJAU PLAST through questionnaires and analyzed using SPSS16. The results demonstrate that all three factors significantly impact purchasing decisions. These findings suggest that consumers should consider these elements in their decision-making process, and businesses can enhance their marketing strategies by focusing on these key factors. Highlights: Product quality, price, social media significantly impact purchasing decisions. Data collected from 97 consumers, analyzed with SPSS16. Businesses should focus on these factors to improve marketing. Keywords: Product quality, price, social media, purchasing decisions, consumer behavior

Food waste warriors: Indonesian communities engage through workshops and social media education

Food waste is food appropriate for human consumption but discarded in the retail or consumption process. In 2022, food waste accounts for 40.9% of Indonesia’s waste composition. Therefore, food waste community education is critical for reducing food waste. Community education can reach the young generation through workshops and social media. This research aims to evaluate various workshops and social media content in educating teenagers about food waste through community. The PRISMA guidelines become the foundation as a contribution to Sustainable Development Goals. We utilized databases such as EBSCO Host, SAGE, Taylor & Francis, and Wiley Online Library to search for relevant studies. This study’s approach is normative research including secondary data, comprehensive literature review such as workshops, social media, and food waste education journals in Indonesia. This systematic review examines food waste education content of workshops and social media in Indonesia also further content recommendations. This systematic review collected 52 papers, including journals and proceedings. The community education content in Indonesia focuses on recycling with 28.57%. Seminars/online campaigns dominate the education form with sustainable development goals (SDGs) achieved: climate action and zero hunger. This systematic review showed that it is essential to add actions toward food waste in the form of actual activities.

Combating Misinformation: Leveraging Deep Learning for Hoax Detection in Indonesian Political Social Media

The rampant spread of hoax news in social media, especially in the political domain, poses a significant challenge that requires immediate attention. To address this issue, automatic hoax news detection using machine learning-based artificial intelligence has emerged as a promising approach. With the approaching presidential election in Indonesia in 2024, the need for effective detection methods becomes even more pressing.This research focuses on proposing an efficient deep learning model for detecting political hoax news on Indonesian social media. Word2vec feature representation and three deep learning models – LSTM, CNN, and Hybrid CNN-LSTM – are evaluated to determine the most effective approach. Experimental results reveal that the CNN-LSTM hybrid model outperforms the others, achieving an accuracy of 96% in detecting hoax news on Indonesian social media in the political domain. By leveraging state-of-the-art deep learning techniques, particularly the CNN-LSTM hybrid model, this study contributes to the advancement of hoax news detection in Indonesia's political landscape. The findings underscore the importance of utilizing sophisticated machine learning methods to combat the spread of misinformation, particularly during crucial political events such as elections.