Abstract
Social Media Platforms (SMP) like Twitter and Facebook have become public influencing medium in today’s digital age which facilitate community interactions. These necessitates the monitoring of public participation in these SMP. This work performs such an study by examining the user engagement patterns in social media in Indonesia during the national elections (#Pemilu2024), Ramadan celebrations (#Ramadan2024), and climate change discussions (#ClimateChange). The data for the study was collected during a period of six months from (January to June 2024) using event-specific hashtags and keywords. To identify the user engagement patterns datamining and Natural Language Processing (NLP) tools were utilized. The findings show that the Twitter platform has higher user engagement in morning with news updates and visual updates at evening. The Facebook show user engagement in afternoon with videos and evening engagement with shared articles. The Sentiment Analysis (SA) and network analysis was performed over the dataset and the findings have shown that higher positive sentiments towards elections and Ramadan but argumentative towards climate change discussions. The Twitter show rapid communication effectiveness compared to Facebook. Further the youth prefer faster update and older expect detailed content sharing.
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