Social Media as the Most Effective Means of Business Promotion Today with Using Social Media Advertising Technology

Abstract

Indonesia has the largest number of people that are active in social media and Indonesia is a country with the most social media users in the world. Social media in general is used to socialize (relate, both, personally, in groups and so on) between users. The users of social media in Indonesia already has reached 160 million in January 2020. and this number of social media users in Indonesia increased up to 12 million (8.1%) from April 2019 to January 2020. Firstly, social media was used by users to connect with each other through community. However, now social media is not only used as a means of virtual community for interaction but is also used as a channel for doing business. There are still many people who do not realize that social media has the advantage of being a very efficient and effective business, and many company that still confused about to choose which social media platform that suitable with their business promotion. Therefore, we want to show and tell them one of the advantages of social media in the field of promotion. Based on the surveys, there are four most popular social media in Indonesia such as YouTube, WhatsApp, Facebook, and Instagram. However, there still very few studies can be found to understand that social media is effective or not for business promotion. For this reason, this article will examine the advantages that social media have that can support business promotion. This article will utilize the questioners method to assess the important factors of social media users such as user satisfaction factors in using social media and what social media are often used by user to promote their business. The research result is expected to provide valuable guidance for user to understand about function social media for business promotion.