AbstractHighly fluorescent and visible‐light‐responsive mesostructured organosilica films are successfully obtained by acidic sol–gel polycondensation of oligo(phenylenevinylene) (OPV)‐bridged organosilane and tetraethoxysilane precursors in the presence of a template surfactant. The OPV‐bridged organosilane precursors with different lateral alkoxy substituents, hexyloxy and 2‐ethylhexyloxy, and no substituent, are synthesized by Rh‐catalyzed silylation of corresponding aromatic iodides. From the organosilane precursors, three kinds of mesostructured OPV–silica hybrid films are prepared by spin‐casting using evaporation‐induced self‐assembly. UV‐vis absorption and fluorescence behavior of the OPV–silica hybrid films show that the optical properties and intermolecular interactions of the OPV moieties embedded within the organosilica frameworks strongly depend on the lateral alkoxy substituents in the precursors. The hexyloxy and 2‐ethylhexyloxy substituents prevent aggregation of the OPV units in the organosilica frameworks; this result leads to high fluorescence quantum yields of 0.48–0.61 and 0.63–0.66, respectively, while non‐substitution leads to lower fluorescence quantum yields of 0.25–0.34. Fluorescence decay profiles of the organosilica hybrid films also confirm a suppression of the aggregation of OPV moieties by the lateral substituents. These mesostructured organosilica films with significant optical properties in the visible‐light region are promising as a new class of phosphor materials.