Industrial waste, with an in-depth study of its resource capacity, physico-chemical and technological properties, is a valuable raw material for construction ceramics. The possibility of replacing high-quality clays in technologies for producing clarified ceramic bricks and effective wall ceramics using high-calcium waste generated during water purification by liming in thermal power engineering, chemical and other enterprises has been established. The obtained physicochemical patterns of formation on their basis of the structure and properties of a ceramic composite provide a scientific basis for the use of typical waste, in these studies, dust from electric precipitators of cement production. The role of aluminum-containing waste generated during the electrolysis of molten aluminum in regulating the technological properties of the masses and firing properties of clinker bricks has been revealed, which allows the use of low-grade clays for its production. Scientific research and recommendations on the use of various industrial wastes not only for the purpose of recycling, but also for the use of their valuable properties associated with the chemical composition, behavior in heat treatment, reactivity, the possibility of strengthening due to the formation of a controlled structure of the material, help slow down the process of decline reserves of high-quality clay raw materials.