Fruit Sales Research Articles

Socio-Economic Impacts of Fruit Crop Production in the Mungo Corridor, Littoral Region, Cameroon

Purpose: Agriculture, particularly fruit crop production, serves as a vital driver of economic growth worldwide. In Cameroon, the Mungo Corridor plays a substantial role in the agricultural sector, particularly in fruit crop production. This study aims to assess the socio-economic impacts of fruit crop production within the Mungo Corridor, a region known for cultivating bananas, pineapples, and mangoes. By evaluating the economic contributions and challenges, the study seeks to provide insights for policies that could enhance the sustainability and development of fruit production in the area. The study adopted a multi-stage sampling technique to select respondents and resource persons. Materials and Methods: Data collection involved the use of structured and pre-tested questionnaires along with an interview guide. Quantitative data was analyzed using the Statistical Package for Social Sciences (SPSS) version 16.0 and Microsoft Excel, while qualitative data from interviews was subjected to thematic analysis. Six subdivisions from the Mungo Division were purposely chosen to represent the agricultural activities within the region. Findings: The study confirms that fruit crop production has significant socio-economic benefits in the Mungo Corridor. Over a 10-year period, banana production reached 195,000 tons, while pineapple production rose from 6,543 tons in 2012 to 28,141 tons in 2022. Papaya production increased from 36 tons to 86 tons during the same period. The income from fruit sales enabled stakeholders to develop socio-economic activities, fostering regional development. Fruit crop production contributed to the construction of 12 schools (primary and secondary), 21 health centers, the rehabilitation of 8 fruit markets, 3 bus stations, and growth in the informal sector. However, the study also identified several challenges with Farmers face limited access to markets. Poor infrastructure affects production and distribution. The looming threat of climate change presents long-term risks to fruit farming. Implications to Theory, Practice and Policy: To address the challenges and ensure sustainable fruit crop production in the Mungo Corridor, the study recommends the implementation of policies that promote local products and support farmers through market access initiatives. Invest in transport, storage, and market infrastructure to improve efficiency. Develop interventions to mitigate the impact of climate change on fruit production and strengthen cooperation among farmers, government, and private actors to maximize the benefits of fruit crop production and foster sustainable development. By highlighting the essential role of fruit farming in the socio-economic development of the Mungo Corridor, the study emphasizes the need for renewed efforts to support the sector and enhance its contributions to regional growth.

Stone fruit crops market development in Ukraine and throughout the world

he current state of the stone fruit market in Ukraine, the price situation, and the development of foreign trade are analyzed. The issue of production and sale of fruits in the world is considered. It has been established that peaches and nectarines occupy the first place among stone fruits in terms of world production. China is the leader among world producers of stone fruits. It was determined that the needs of the population of Ukraine in stone fruits relative to the consumption rate, due to its low paying demand, are met by only 70%. Due to the concentration of the main production of these fruits in households, there is differentiation in the level of consumption. After all, the chaotic nature of their production and sale cannot ensure uniformity and sufficiency. In our opinion, Ukrainian stone fruits remain less competitive in terms of prices than imported ones due to undeveloped infrastructure and insufficient government support for the horticulture market. The purpose of the research is to reveal the features of the formation of the conjuncture of the global and domestic stone fruit market and further development prospects. The variability of the market of stone fruits is manifested in the change of its conjuncture. The study of the latter was carried out based on a set of economic indicators divided into groups: production, internal turnover, foreign trade, price. In the process of research, the dialectical method of understanding market processes and the systematic approach, analytical generalizations, statistical comparison, constructive-calculation, abstract-logical method were used. It was established that the structure and saturation of the stone fruit market is insufficiently efficient and requires an additional expansion of the quality product offer to meet the needs of consumers. The basis for this should be an increase in production volumes by horticultural enterprises. This requires additional state support, in particular for solving pricing, investment, lending and insurance issues. The problem of selling stone fruits remains acute. This is due to the insufficient development of the processing industry and the lack of storage facilities for enterprises. This limits the formation of marketable batches of fruits for export. We believe that in the near future, in order to optimally meet the needs of consumers with fruits, it is necessary to develop a long-term program for the development of the internal market of stone fruits. It is necessary to take into account the possibilities of financial state support of the horticulture industry and forecast indicators of demand provision. Key words: market, stone fruits, consumption, supply, demand, export, import, price.

Optimizing Sales of Candied Mangoes through Digital Martketing on the Whatsapp Business Platform

This research aims to investigate the potential for optimizing sales of candied mango fruit through digital marketing strategies using the WhatsApp Business platform. With the emergence of information and communication technology, the use of digital platforms has become important for small and medium businesses, including candied fruit producers. This research uses a qualitative approach with in-depth interviews and observations of mango candied producers who have implemented WhatsApp Business in their marketing strategy. The collected data was analyzed using the content analysis method. The research results show that using WhatsApp Business can increase consumer accessibility to candied mango products. Through features such as product catalogs, automated messages, and discussion groups, manufacturers can effectively communicate product information to potential customers. Additionally, WhatsApp Business enables direct interaction between manufacturers and customers, which can increase customer trust and loyalty. However, challenges faced include the need to ensure consistent product availability and quality, as well as managing orders efficiently. This research concludes that using WhatsApp Business as a digital marketing platform can be an effective strategy for candied mango producers to increase sales and expand their market reach.

The Use of Cubic Smoothing Spline Models for Predicting Early Fruit Size in ‘Keenan’ Valencia (Citrus sinensis L. Osbeck) Oranges

Fruit size is an important factor for the sale of fruit in fresh markets. Fruit size prediction early in the growing season would help with planning harvest operations, administering marketing strategies and an advance determination of the proportion of fruit that will be suitable for certain size classes. Fruit diameter growth of ‘Keenan’ Valencia oranges was measured over five consecutive growing seasons (2014–2018) during Stage II (cell enlargement) and Stage III (maturation) periods between January and October. Fruits were randomly selected and tagged from around the tree canopy to record the fruit diameter at fortnightly intervals until harvest. The data were used to develop a fruit size prediction model using the cubic smoothing splines technique. Results indicated that from the fruit growth patterns, an accurate prediction of the final fruit size and distribution were possible during the early Stage II fruit development phase, 6–7 months ahead of the final harvest. It was concluded that fruit size must be 66 mm in diameter by 30 March to attain a fruit size > 77 mm at harvest. This model was tested in 2019 with an accuracy of 97% in predicting fruit size distribution harvest across three size classes.

Research on pricing and replenishment decision of vegetable and fruit commodities-Based on nonlinear programming model and ARIMA time series forecasting

Due to the timeliness of vegetable and fruit sales, supermarkets generally supplement each product on a daily basis based on the past sales and demand of each product according to the specific situation. In order to make replenishment and pricing decisions for vegetables and fruits in commercial supermarkets, this paper considers cost, sales volume, supply and demand relationship and loss factors under profit maximization based on cost plus pricing method. Sales volume, cost plus pricing functions are defined, and seasonal ARMIA model is used for forecasting. The sales profit function and constraint conditions are established, and the nonlinear programming model is constructed to solve the problem to obtain the profit maximization scheme.

Healthy foods, healthy sales? Cross-category effects of a loyalty program promoting sales of fruit and vegetables

Globally, consumption of Fruit and Vegetables (F&V) remains below nutritional guidelines. With retailers accounting for a large portion of F&V sales, marketing can be key to increase F&V consumption at household level. However, a key challenge is the design of strategies that benefit retailers, e.g., improving loyalty, whilst promoting societal goals. This study evaluates a points-plus-cash loyalty program where participants received points by purchasing selected F&V, redeemable against a reward (plush toys in the shape of F&V). We estimate the impact of the program by comparing expenditures in several categories before, during, and after the promotional period, across two different years, and comparing consumers who redeemed a reward and those who did not. We use loyalty card data from a Croatian retailer, containing food expenditure in five categories for 268,359 consumers, over 27 weeks for 2 years. We find that the loyalty program increased F&V expenditures at the focal retailer during the promotional period. However, the increase was only for reward-redeemers, for whom the program increased expenditures in F&V as well as in other food categories. This effect persisted – at a declining rate – after the program stopped. Exposure only had a limited effect during the campaign, leading to a reduction in expenditure after the promotional period. Results indicate that a loyalty program promoting sales of F&V can create win-win benefits to both society and the retailer: it increases expenditures on healthy foods (F&V), while improving overall loyalty (i.e., expenditures) to the retailer amongst motivated consumers.

Impact of Consumer Perceived Characteristics on Fruit Sales: Evidence from Community Group-buying

There is a growing trend among retailers to sell fruits through their community group-buying (CGB) channels. Based on real operational data, we employ econometric models to empirically analyze how consumer perception characteristics in CGB affect fruit sales. Our findings suggest that incorporating subjective experiences into product descriptions can positively impact fruit sales for retailers; fresh produce stores outperform regular stores in fruit sales of CGB; Dark-colored fruits sell more than light-colored fruits in the CGB channel. Our study offers valuable insights for retailers selling fruits through CGB channels.

A New Competition: Changes in the Flow of Fruit Commodities Sales in Kalianda District, South Lampung Regency, Indonesia

The COVID-19 pandemic transformed the industry into the strongest online industry of the last decade. One of the commodities that have experienced faster sales since the COVID-19 pandemic is healthy food; fruit is one of them. As a response to the crisis, online fruit traders have emerged using social media. Unfortunately, not all community groups can adapt to technology. Fruit traders who stay in the kiosk (selling offline) are included in the new left-behind group due to their inability to technology adaptation. This study aims to differentiate the sales flow of fruit commodities (before and after the appearance of online sales) and describe the advantages and disadvantages of each group (online traders and kiosk/offline traders). The data to answer the two research goals were processed in a qualitative descriptive way. The results show that online traders have a shorter sales flow than kiosk traders. The main advantages of online traders include using social media, which makes it easier to find market and customer information, low prices, and ownership of transportation. Meanwhile, the main disadvantages of offline fruit traders are the limited quantity of human resources, the inability to operate smartphones and social media, and not always having transportationKeywords: New Competition, Fruit Sales Flow, Online Trader, Kiosk Merchant

Fruit and vegetable production in Kazakhstan: status, problems and ways of solution

The development of fruit and vegetable sector is given special attention throughout the world. The production of fruits and vegetables is an important component of the agro-industrial complex and one of the most common types of agricultural activities in terms of the income of small and medium-sized producers and the food security of the republic. Fruits and vegetables, being a source of vital minerals and vitamins, occupy one of the key places in the diet and are among the essential goods. Goal - current issues of increasing the efficiency of fruit and vegetable production and its potential are considered. Methods - analysis, comparison, generalization, allowing to identify problems whose solution is important for the food supply of the country's population. Results - the experience of world practice of market trade in horticultural products was studied. The authors substantiate the need to develop and implement measures of state support for elite seed farms and originators of varieties, create and restore infrastructure for the procurement, storage, processing and sale of vegetables, berries and fruits, organize wholesale markets for environmentally friendly vegetable raw materials. The state of fruit and vegetable subcomplex is shown. An analysis of the volumes of cultivation of fruit and vegetable crops by various organizational and legal entities is given. Examples of an effective sales system for fruits and vegetables abroad and mechanisms for the distribution of products are given. The need for state regulation and stimulation of the fruit and vegetable industry is noted. Conclusions - there are all the prerequisites for expanding and further building the potential of competitive and sustainable agricultural formations in the fruit and vegetable sector, capable of fully satisfying domestic consumer demand. This can be achieved through the introduction of new resource-saving technologies, the implementation of high-tech projects taking into account adaptation to climate change, environmental protection, and maintaining balance in the food supply chain.

Lessons Learned from a Food Hub-Based Retail Intervention That Expanded Reach and Sales of Fresh Fruits and Vegetables in Low-Income, Low-Access Neighborhoods

ABSTRACT From 2014–2016, a food hub-based healthy retail initiative in Oakland, CA expanded (from five to 17) the number of corner stores and produce stands that offer fresh fruits and vegetables (FV) in low-income, low-access (LILA) neighborhoods. Complementary interventions addressed promotion, affordability, and SNAP-EBT accommodation. Surveys, interviews, and financial data demonstrated that this expansion reached residents in LILA neighborhoods, increased FV purchases, and benefited local stores and regional farms, but did not reduce food hub financial losses. Keys to success included careful site selection, business assistance, community engagement, and FV affordability and quality. Strategies to achieve financial sustainability are needed.

Quality management in the import and sale of tropical and subtropical fruits

An analysis of the dynamics of the market for fruits imported to Russia has been carried out. The market volume, exporters, and sales volume of tropical fruits in Russia have been studied. The factors shaping the quality of tropical fruits are considered. When ensuring logistics, customs clearance, and storage in distribution centers, it is necessary to take into account the actual degree of maturity of climacteric fruits and manage technological regimes at all stages of product distribution, with regard to the physiological state of the product. The work studies the influence of temperature conditions of storage and ripening of avocado fruits on the duration of storage of fruits and the intensity of the processes responsible for their ripening. The values of respiration intensity and ethylene concentration during storage of avocado fruits, which make it possible to determine the degree of ripeness of the fruit and control the duration of their storage, have been established.

THE IMPORTANCE OF THE LARGEST PUBLIC SUPPLY CENTER IN THE FRUITS AND VEGETABLES CHAIN IN THE BRAZILIAN PRODUCTION SYSTEM: AN ANALYSIS USING THE BUSINESS MODEL CANVAS

Brazil is the third largest fruit producer in the world, with about 45 million tons per year. An important piece in this production chain is the Supply Centers, as a large part of the sale of vegetables, fruits and flowers in Brazil has been carried out through the Supply Centers. The purpose of this article is to present the importance of the fruit and vegetable production chain in Brazil and to analyze the value proposition of the largest supply center through the Canvas Business Model. This work can be classified as exploratory research of a qualitative nature. Exploratory research aims to provide greater familiarity with the problem, with a view to making it more explicit. The case study methodology is adopted because it is appropriate for such exploratory research. Based on the results and analysis it was verified that CEAGESP SP is the largest distribution center in Brazil, its main function is to facilitate the commercialization, distribution and storage of horticultural products, guaranteeing in a sustainable way the adequate and necessary infrastructure so that merchants to carry out their activities with guaranteed security.

Edible fire buffers: Mitigation of wildfire with multifunctional landscapes.

Wildfires ravage lands in seasonally dry regions, imposing high costs on infrastructure maintenance and human habitation at the wildland-urban interface. Current fire mitigation approaches present upfront costs with uncertain long-term payoffs. We show that a new landscape intervention on human-managed wildlands-buffers of a low-flammability crop species such as banana irrigated using recycled water-can mitigate wildfires and produce food profitably. This new intervention can complement existing fire mitigation approaches. Recreating a recent, major fire in simulation, we find that a medium-sized (633 m) banana buffer decreases fireline intensity by 96%, similar to the combination of prescribed burns and mechanical thinning, and delays the fire by 316 min, enabling safer and more effective firefighting. We find that under climate change, despite worsened fires, banana buffers will still have a protective effect. We also find that banana buffers with average yield could produce a profit of $56k USD/hectare through fruit sales, in addition to fire mitigation.

Differential Coloration, Pigment Biosynthesis-Related Gene Expression, and Accumulation According to Developmental Stage in the ‘Enbu’ Apple

Coloration, a major factor contributing to apple quality, attracts consumer attraction, thereby increasing the sale of fruits in the market. Among the fruit pigments, anthocyanins and carotenoids are the most important pigments that impart coloration to apples. Pigment accumulation, which is regulated by transcriptional factors in the anthocyanin and carotenoid biosynthesis pathways, varies according to genetics, transcription, and developmental stage. To understand the regulation of color development in apples, we evaluated the expression of the genes in the anthocyanin and carotenoid biosynthetic pathways and analyzed the accumulation of pigment, including anthocyanin and carotenoid in the skin and flesh of the red-fleshed apple ‘Enbu’ cultivar at different fruit development stages (30, 60, 90, 120, and 150 days after full bloom, and ripe). Color development increased according to the developmental stage, with considerable variation in both the transcript levels and pigment concentrations observed in tissues, skin, and flesh. Moreover, we identified key transcription factors among the anthocyanin and carotenoid biosynthesis genes that regulated pigment accumulation. Pearson’s correlation analysis showed a strong correlation between the coloration patterns and the expression levels of anthocyanin biosynthesis-related genes (MdPAL, MdCHI, and MdF3H) and carotenoid biosynthesis-related genes (MdGGPPS, MdPSY, MdZDS, MdCRTISO, MdCRHβ, and MdZEP). This study provides insight into the molecular mechanisms underlying pigment biosynthesis for breeding high-quality red-fleshed apple varieties to cater to consumer attention and preference.

Healthy foods, healthy sales? Cross-category spillover effects of a reward program promoting sales of fruit and vegetables

Introduction & BackgroundGlobally, consumption of Fruit and Vegetables (F&V) remains below nutritional guidelines. Marketing healthy products can be complex for retailers, and a key challenge is the design of strategies that benefit retailers, e.g., through improved loyalty, and deliver progress on societal goals.
 Objectives & ApproachThis study evaluates a point-plus-cash frequency reward program where participants received points by purchasing selected F&V, redeemable against a reward (plush toys in the shape of F&V). We estimate the impact of the program using a difference-in-difference-in-difference model, which compares expenditures in several categories before, during, and after the promotional period, across two different years, and separately for consumers who redeemed a reward and those who did not. Identification includes weighting for the propensity scores, and using an instrumental variable approach.
 Relevance to Digital FootprintsThe data refers to grocery expenditure in five categories in the focal retailer for over 268,000 consumers, over 27 weeks for 2 years, as recorded through their loyalty card.
 ResultsThe reward program significantly increased expenditures in F&V in the focal retailer during the promotional period. However, results differed depending on reward redemption. For reward-redeemers, the program increased expenditures in F&V as well as in other food categories, an effect that persisted – at a declining rate – after the program stopped. The program had a short-lived effect on non-rewards redeemers, who only increased F&V expenditures during the promotional period.
 Conclusions & ImplicationsResults indicate that a loyalty program promoting sales of F&V can create win-win benefits to both society and the retailer: it increases expenditures on healthy foods (F&V), while improving overall loyalty (i.e., expenditures) to the retailer.

Preparing for, coping with and bouncing back after shocks. A nuanced resilience assessment for smallholder farms and farmers in Northern Ghana

ABSTRACTSmallholder farmers in Northern Ghana regularly face shocks, challenging the sustainability of their farms and livelihoods. Different farm households and household members may be differently affected and respond with different coping strategies. We combined whole-farm modelling and farmer consultations to investigate the vulnerability, buffer and adaptive capacity of three farm types in Northern Ghana towards severe climate, economic and social shocks. We further assessed intra-household differences in respective risk mitigation and coping strategies. Our model results indicate that the drought shock would most severely affect all farm types, drastically reducing their operating profits and soil organic matter balance. The medium resource endowed farm was most affected by shocks, but all farm types could enhance their capacity to recover by adopting technology packages for sustainable intensification. Gendered coping strategies included livestock sales, post-harvest storage, activating social networks, rice processing and the collection, processing and sales of wild nuts and fruits. Farmers reported to aim at becoming more resilient by increasing their herd size and expanding their farmland, thereby risking to increase rather than reduce the pressure on natural resources. New questions arise concerning the carrying capacity of local ecosystems and resilience at community and landscape level.

Socio-economic factors influencing rural women’s involvement in informal economic activities in southwest, Nigeria

The study assessed the socio-economic factors influencing rural women’s involvement in informal economic activities (IEDS) in southwest, Nigeria. It describes the socio-economic characteristics of the rural women, identify the IEAs rural women involved in, determine the level of involvement of the rural women in IEAs and identity the constraints to the involvement of rural women in IEAs in the study area. A multi-stage sampling procedure was employed to select 120 respondents. Data were collected through structured interview schedule and same were subjected to descriptive statistics such as frequency counts, percentages, mean standard devaluation and rank while correlation and chi-square analyses were the inferential tools used. The results show that the mean age of the rural women involved in IEAs was 36.5 years. Majority (87.5%) were married while the mean household size was 5. Also 92.5% of the respondents had formal education and this indicates that the majority could read and write. The mean annual income of the rural women was N168.223.99. Some of the major IEAs which rural women involved in fully are: food fending (x̄=2.2), petty trading (x̄=2.00), hawking (x̄=1.9), sales of farm produce (x̄=1.6) and sales of fruits alone (x̄=1.5). The results of the correlation analysis show that age (r=0.209) and household size (r=0.1412) had significant relationship with the level of involvement of rural women in IEAs. Furthermore, the results of the chi-square (χ2) analysis show that religion (χ2=33.750), marital status (χ2=184.15), educational status (χ2=500.43), credit accessibility (χ2=92.951) and membership of social organization (χ2=249.61) had significant relationships with the level of involvement of rural women in IEAs. It was recommended that government should provide adequate fund in form of loans through cooperative or social organizations to the rural women to boost their IEAs.

Fruit Detection and Counting in Apple Orchards Based on Improved Yolov7 and Multi-Object Tracking Methods.

With the increasing popularity of online fruit sales, accurately predicting fruit yields has become crucial for optimizing logistics and storage strategies. However, existing manual vision-based systems and sensor methods have proven inadequate for solving the complex problem of fruit yield counting, as they struggle with issues such as crop overlap and variable lighting conditions. Recently CNN-based object detection models have emerged as a promising solution in the field of computer vision, but their effectiveness is limited in agricultural scenarios due to challenges such as occlusion and dissimilarity among the same fruits. To address this issue, we propose a novel variant model that combines the self-attentive mechanism of Vision Transform, a non-CNN network architecture, with Yolov7, a state-of-the-art object detection model. Our model utilizes two attention mechanisms, CBAM and CA, and is trained and tested on a dataset of apple images. In order to enable fruit counting across video frames in complex environments, we incorporate two multi-objective tracking methods based on Kalman filtering and motion trajectory prediction, namely SORT, and Cascade-SORT. Our results show that the Yolov7-CA model achieved a 91.3% mAP and 0.85 F1 score, representing a 4% improvement in mAP and 0.02 improvement in F1 score compared to using Yolov7 alone. Furthermore, three multi-object tracking methods demonstrated a significant improvement in MAE for inter-frame counting across all three test videos, with an 0.642 improvement over using yolov7 alone achieved using our multi-object tracking method. These findings suggest that our proposed model has the potential to improve fruit yield assessment methods and could have implications for decision-making in the fruit industry.

Quality Assessment and Ripeness Prediction of Table Grapes Using Visible-Near-Infrared Spectroscopy.

Ripeness significantly affects the commercial values and sales of fruits. In order to monitor the change of grapes' quality parameters during ripening, a rapid and nondestructive method of visible-near-infrared spectral (Vis-NIR) technology was utilized in this study. Firstly, the physicochemical properties of grapes at four different ripening stages were explored. Data evidenced increasing color in redness/greenness (a*) and Chroma (C*) and soluble solids (SSC) content and decreasing values in color of lightness (L*), yellowness/blueness (b*) and Hue angle (h*), hardness, and total acid (TA) content as ripening advanced. Based on these results, spectral prediction models for SSC and TA in grapes were established. Effective wavelengths were selected by the competitive adaptive weighting algorithm (CARS), and six common preprocessing methods were applied to pretreat the spectra data. Partial least squares regression (PLSR) was applied to establish models on the basis of effective wavelengths and full spectra. The predictive PLSR models built with full spectra data and 1st derivative preprocessing provided the best values of performance parameters for both SSC and TA. For SSC, the model showed the coefficients of determination for calibration (RCal2) and prediction (RPre2) set of 0.97 and 0.93, respectively, the root mean square error for calibration set (RMSEC) and prediction set (RMSEP) of 0.62 and 1.27, respectively; and the RPD equal to 4.09. As for TA, the optimum values of RCal2, RPre2, RMSEC, RMSEP and RPD were 0.97, 0.94, 0.88, 1.96 and 4.55, respectively. The results indicated that Vis-NIR spectroscopy is an effective tool for the rapid and non-destructive detection of SSC and TA in grapes.

Sooty blotch and flyspeck on mango (Mangifera indica L.) caused by Peltaster-like species in Malaysia

Fungi in the sooty blotch and flyspeck (SBFS) disease complex appear as pigmented blemishes on plant cuticles and are commonly observed on several fruits, including mango. In Malaysia, SBFS on mango has not been reported previously. However, SBFS symptoms were observed in commercial mango orchards in Perak, resulting in economic losses for sale of fresh fruit. Therefore, morphological, molecular, and pathogenicity studies were conducted to identify SBFS taxa on mango in Perak. A total of 27 mango fruit showing SBFS blemishes were collected from several commercial orchards in Perak. Colony morphologies were described on fruit and in purified culture, and DNA was extracted from the cultures. The internal transcribed spacer (ITS) and large subunit (LSU) regions of ribosomal DNA of two representative isolates were amplified, sequenced, and deposited in GenBank. Maximum parsimony (MP) and maximum likelihood (ML) methods were used to construct phylogenetic trees. A modified version of Koch's postulates was performed for the two isolates using unripe, asymptomatic fruit with two inoculation methods: in situ in an orchard and on excised fruit. In each case, two fruit per isolate were inoculated and two additional fruit were sprayed with distilled water as a control. For the in situ inoculation, an additional two non-inoculated fruit were enclosed in bags until harvest. The colonies resulting from the inoculation of mango fruit matched the original isolates in mycelial type and ITS sequence. Two previously unknown Peltaster-like species were identified as casual fungi of SBFS on mango in Malaysia. To increase management effectiveness, more extensive research on SBFS phylogenetic diversity in Malaysia should be conducted.