Lessons Learned from a Food Hub-Based Retail Intervention That Expanded Reach and Sales of Fresh Fruits and Vegetables in Low-Income, Low-Access Neighborhoods

Abstract

ABSTRACT From 2014–2016, a food hub-based healthy retail initiative in Oakland, CA expanded (from five to 17) the number of corner stores and produce stands that offer fresh fruits and vegetables (FV) in low-income, low-access (LILA) neighborhoods. Complementary interventions addressed promotion, affordability, and SNAP-EBT accommodation. Surveys, interviews, and financial data demonstrated that this expansion reached residents in LILA neighborhoods, increased FV purchases, and benefited local stores and regional farms, but did not reduce food hub financial losses. Keys to success included careful site selection, business assistance, community engagement, and FV affordability and quality. Strategies to achieve financial sustainability are needed.