The article considers concept “village community” (in Russian pronunciation it sounds like “mir”) which uses by Russian scholarly literature for naming traditional for a historical Russia's selfgovernmental rural community that has its own specific cultural, day-to-day, and economic mode of life. Wide sense field of the concept includes semantic set that reflects a Russian peasant's key ideas of perfect moral ideal, the author describes it as “collective consciousness”. Russian village community kept the discipline and social order within itself independently through influencing on its members' individual moral attitudes. On the author's opinion, moral principles of village community can be considered as example of collective ethics, where industriousness is recognized as the the core value.