Russian Linguistic Culture Research Articles

Contemporary animalistic subcultural practices and their precedents in Russian linguistic culture

Contemporary animalistic subcultural practices and their precedents in Russian linguistic culture

Linguistic and cultural specifics of the sports media narrative (based on the example of sports commentaries in Canada and Russia)

This study is devoted to the comparative study of the specifics of the sports media narrative. The aim of the study is to compare the sports media narrative in the linguistic and cultural paradigm (based on the material of sports commentaries from Canada and Russia). The object of the study is the sports media narrative in the Canadian and Russian linguistic cultures. The subject of the study is the linguistic and cultural aspect of the sports media narrative of Russia and Canada. The relevance of this article lies in the fact that events in the field of sports reflect the problems of globalization and forecasting the future, which determines the importance of both a comprehensive and aspect-based study of communication in this field and, in particular, the sports media narrative. In addition, comparative studies that identify the linguistic and cultural features of the modern media text, its expressive capabilities as a means of organizing narration, correspond to the methodology of modern language science. The main methods used in this work are comparative discourse analysis and the linguistic narrative method. In addition, quantitative data processing methods were used. The novelty of this work is due to the fact that for the first time a comparative analysis of the sports media narrative in English and Russian (based on the material of sports commentary) is carried out. Conclusions: oral texts produced within the framework of both discourses are characterized by internal dynamics, polycode (the commentator's speech is accompanied by a video sequence) and are arranged in accordance with the canonical narrative sequence. When describing the image of an event, commentators, speakers of different linguistic cultures, use an extra-egitic strategy (an omniscient observer-narrator), sometimes using an introdiegetic strategy (the desire to indirectly become a participant in the narrated events). Linguistic and cultural differences are most clearly seen at the level of speech types. Russian commentators are characterized by the use of informative narration, while Canadian commentators use descriptive narration. The second most significant type of speech in the Russian media discourse is reasoning. For Canadian commentators, the description is more typical. The Russian sports media narrative follows a dramatic (plot) way of showing events, while the Canadian one follows a chronotopic one, i.e. it is determined by reference to time and place. The revealed differences may indicate that when narrating an event, commentators create a "second reality" based on their axiological attitudes due to cultural differences between the two countries.

THE NATIONAL-CULTURAL FEATURES OF THE CONCEPT “MEMORY” BY PHRASEOLOGICAL MEANS IN RUSSIAN AND ENGLISH LINGUOCULTURES

This article is a comparative analysis of the concept “Memory” in English and Russian linguistic culture. It studies the English and Russian phraseological means that verbalize the abovementioned concept. The purpose of the article is to consider phraseological units expressing the concept “Memory” in both languages. The relevance of the work is due to an increased interest in phraseological linguistic units, since they capture the archetypes of human consciousness. To achieve the object in view, the definitional analysis method and the descriptive method have been used. The phraseological units reflect the idea of the British and Russian nations about the concept of memory. The author emphasizes the fact that phraseological units have cultural differences in each language. It is assumed that this research will allow us to understand the culture and mentality of the English and Russian ethnic groups.

Semantic dynamics of the lexeme ‘pensioner’ in Russian linguistic culture

Socio-economic changes, reforms of the pension system have transformed the perception of old age by Russian language native speakers. The authors deal with the dynamics of the semantic volume of the lexeme ‘pensioner’, caused by the above-mentioned extra-linguistic factors. The aim of the study is to describe the semantic transformation of the lexeme ‘pensioner’ representing the concepts ‘pensioner’, ‘pension’ and ‘old age’. The material of the research was the data of the National Corpus of the Russian Language for the period from 1995 to 2021, lexicographic sources, data of the associative experiment, which identified the conceptual, value-oriented and image-bearing components of the concepts ‘pensioner’, ‘pension’ and ‘old age’. The method of analysis and generalization of linguistic material from lexicographic sources, associative experiment, and the method of component analysis were used. The analysis of verbal elements reflecting cultural, traditional and value representations of Russian language speakers presented the dynamics of the semantics of the lexeme ‘pensioner’, its semantic transformation, which reflects changes in the Russian linguistic world picture. Semantic merisms identified as a result of contrastive analysis of potential associations allowed to present the semantic volume of the word considering the extra-linguistic data. As a result, the data were obtained, which can be used in lexicographic sources when defining the lexeme ‘pensioner’. Theoretical and practical approaches to modeling of Russian linguistic-cultural concepts are generalized. This reveals cultural and moral dominants of Russian language speakers and sacred meanings of the Russian culture.

Historical and etymological aspect of the conceptual triad mercy-indifference-cruelty in English and Russian

The object of the study is the linguocultural triad mercy-indifference-cruelty in English and Russian. The subject of the study is nuclear lexemes that verbalize the linguistic and cultural concepts of mercy, indifference, cruelty in the compared languages. To reveal the essence of the concepts studied, etymological analysis of the lexemes-representatives, data from etymological dictionaries of English and Russian languages were used. The purpose of the study is to establish universal and idioethnic characteristics of the representatives of the conceptual triad mercy-indifference-cruelty in English and Russian. The following methods were used in the work carried out: semantic method, etymological method, comparative method, external reconstruction method. The scientific novelty of the work consists in the study of the linguistic and cultural concepts of mercy, indifference, cruelty in etymological perspective, which have not previously been studied in triadic relations when comparing English and Russian languages. As a result of the conducted research, we received information for the first time that nuclear lexemes verbalizing the concept of mercy in English and Russian at the initial stage of their functioning in the compared languages have similar motivation due to the presence of the first root of the Proto-Indo-European language. We have found evidence of a semantic shift in the perception of linguistic units representing the concept of indifference in English and Russian linguistic cultures in diachronic terms. A characteristic idioethnic feature of the representation of the concept of cruelty in the minds of native speakers of the Russian language is its ambiguity and dependence on casual attribution.

THE IMAGE OF AN ALIEN IN SUB-STANDARD ZOONYMS OF THE ENGLISH AND RUSSIAN LANGUAGES

The article presents the results of study of sub-standard lexical units-zoonyms involved in the formation of the image of an alien in English and Russian linguistic cultures. The purpose of this work is to select and analyze sub-standard tokens that form the image of an alien by comparing them with the characteristics (behavior, external similarity, etc.) of representatives of the animal world. The object of the study is one of the author’s lexicographic works — A Dictionary of Sub-standard Vocabulary (Jargon, Argot, Slang) of the Russian and English languages. Zoonyms. The author presents the image model, as well as the classification of sub-standard lexical units-zoonyms associated with this model, presents relativities and differentiations in the perception of the presented image by native speakers of the English and Russian languages. It is proved that sub-standard lexical units-zoonyms are one of the tools for modeling the image of an alien in English and Russian linguistic cultures. The image of an alien, presented by the English and Russian substandard zoonyms, makes it possible to clearly and succinctly express the opposition of the “own — alien” pair, adding to it the inherent sub-standard vocabulary flavor and social orientation.

The image of Russia in the minds of native speakers of the national Syrian version of the Arabic language

The present study is devoted to the reconstruction of the image of Russia in the minds of native speakers of the national Syrian version of the Arabic language on the basis of data from a free associative experiment with a word روسيا ‘ Russia’. The purpose of the article is a semantic analysis of associative-verbal networks of the associative field روسيا ‘ Russia’ and the identification of frequency, collective characteristics of the image of Russia, as well as the analysis of individual representations of respondents based on the material of individual associates. The conducted free associative experiment made it possible not only to reconstruct a significant fragment of the Syrians' linguistic picture of the world – the image of modern Russia, but also to identify common, average representations of speakers of Syrian linguistic culture due to the following extralinguistic factors: military-political, cultural, scientific and educational contacts between Russia and Syria in the last few years. The main research method was a free associative experiment conducted using the Google Forms resource. 116 Syrian citizens, aged 18 to 60, who are receiving or have received higher education, were interviewed. The respondents were asked to write 3 first reactions to the stimulus روسيا ‘ Russia’. An analysis of the data obtained showed that, first of all, in the minds of speakers of the Syrian linguistic culture, Russia is a cold but beautiful country that is a reliable friend and ally of Syria. It should be noted that among the 319 reactions obtained, only 3 differ in a pronounced pejorative value. For Syrians, Russia is a country with a rich history, diverse culture and vibrant traditions, a country that provides an opportunity for personal development, including higher education. It was also found that for Syrians, the image of Russia is strongly associated with its capital, Moscow. In general, it can be argued that an exceptionally positive image of a strong and independent Russia has developed in the minds of speakers of the Syrian linguistic culture. The prospect of the study is to conduct an associative experiment with Russian-speaking respondents to reconstruct the image of Syria in the minds of native speakers of Russian linguistic culture and compare the results with those given in this article.

‘My Roman Empire’: From Flashmob to Idiomatic Expression

The semantic and historical analysis of the expression ‘moya Rimskaya imperiya’ [‘my Roman Empire’] is relevant in the context of neologism studies. The novelty of the research lies in the unique opportunity to observe the real-time formation of a linguistic unit in live communication. It is reported that in 2023, expressions formatted as elaborate sentences containing the stable construction ‘moya Rimskaya imperiya’ [‘my Roman Empire’] gained popularity in the Russian-speaking segment of youth internet communication, signifying ‘the subject of my constant memories, reflections, experiences, and thoughts’. The article reconstructs the history of the expression’s emergence, emphasizing that it cannot be considered a result of calquing since there was no situation of translating a linguistic unit from another linguistic-cultural context. The origin of the expression stems from a survey conducted by a blogger from Sweden, which spontaneously evolved into a flashmob format among internet users. The internationalization of the experiment led to the emergence of an experimental narrative in Russian linguistic culture, rather than individual words or phrases. The stages of transforming the verbal part of the experimental communication narrative into a stable expression are outlined. It is argued that due to the openness of the internet space and blogosphere, a new phenomenon of calquing emerges — calquing of the entire process of idiomatic expression formation, not just its form or meaning.

SIMILARITIES AND DIFFERENCES IN THE REPRESENTATION OF BASIC CONCEPTS IN RUSSIAN AND KOREN LINGUISTIC CULTURES (BASED ON THE EXAMPLE OF ANTONYMOUS AND VALUE CONCEPTS)

The article presents the similarities and differences in the representation of the concepts “light-darkness” and “family” that are fundamentally different, but equally significant for linguistic culture. The main attention is paid to the representation of concepts in Russian and Korean linguistic cultures, based on the analysis of folklore texts (fairy tales). The relevance of studying concepts is not lost, despite the great attention paid to them by researchers. In recent years, the comparison of Russian and Korean linguistic cultures has mainly focused on the subjective idea of the concept (using data from associative experiments). The findings presented in this article are part of a larger study of linguocultural concepts, within which equal attention is paid to research at different levels of language - from word to text. Through the study of folklore, it was possible to identify the peculiarities of the worldview of representatives of the Korean and Russian linguistic cultures, as well as to see the peculiarities of the perception of the surrounding world and to highlight the value components. The study used a descriptive method, as well as synchronic-diachronic, conceptual analysis, discourse analysis and comparative analysis.

ASPECT-TAXIC RELATIONS THROUGH TYPOLOGY (BASED ON THE MATERIAL OF FRENCH AND RUSSIAN LANGUAGES)

The article attempts to show that in the French and Russian linguistic cultures multidimensional and rather intricate connections develop in the sphere of aspect-taxic relations. In French, such the relationships appear more fully and prominently within the framework of the sequence of tenses. The focus is on the correlation of the action with the moment of speech or with the "point of reference", explicitly or implicitly formed by a specific discursive situation. In the Russian language, aspectual-taxic relations are a complex bicentric or polycentric formation formed within the functional and semantic field of aspectual-temporal relations. Bipolar structures (the so-called taxi pair) are most often considered, one of which is positioned as supporting while the other as a dependent one. The purpose of the study was to identify the inter-categorical relationships that are between the categories of aspect and taxis within the designated linguistic cultures. Materials and methods. The theoretical basis for the proposed analysis is the research which, in our view, most fully covers the issues discussed in the article. The practical basis is the empirical material reflecting complicated and rather filigree relationships of studied in the article grammatical categories. In accordance with the objective, comparative and descriptive methods were used as a methodological basis for linguistic review of factual material. The results of the analysis made during the research may be considered in studying separate sections of theoretical and practical grammar of the French language. The results of the proposed analysis may be used in special courses and special seminars on the contrastive study of languages of different typological nature, as well as serve as a basis for special courses and special seminars on aspectology.

Образ учителя в немецкоязычном и русскоязычном дискурсе трудоустройства (на материале объявлений о вакансиях)

This article is devoted to a comparative analysis of the representation of the image of a foreign language teacher in the employment discourse in two linguistic cultures. The relevance of the research topic is due to transformations in the educational sphere, the trend towards increasing the importance and prestige of the teaching profession in the Russian society, as well as the need for competent training in intercultural communication skills in the modern world. The purpose of this article is to identify the content components of the teacher’s image and the features of their representation in job advertisement texts. The research material was Russian and German job advertisements for foreign language teachers in the amount of 300 texts. The methodological basis of the study is the cognitive and discursive paradigm. In accordance with the goal, the comparative analysis method was used in the work. The authors believe that in the Russian linguistic culture one can distinguish the image of a secondary school teacher and a teacher or tutor in private schools. Consequently, the content components of the image, which include professional competencies, personal qualities, and working conditions, will differ: a private school teacher is presented as a creative, motivated teacher who is provided with both methodological support and various digital tools. A secondary school teacher is a person who performs not only pedagogical tasks, but also organization and management work. A comparative analysis showed that in the German employment discourse, a teacher is, first of all, a “team player.” The main difference between the images of a teacher represented in German job advertisements is the so-called “gender neutrality”. In the Russian employment discourse, a trend has been noted towards the transition of foreign language teaching to an online format. In the pragmalinguistic aspect, in both linguistic cultures, age restrictions are revealed through an informal address to a potential employee, while in German job advertisements, emotional and evaluative vocabulary explicates the employer’s interest.

Men and Women in Marriage and Beyond: An Analysis of Phrase Usage in Media Texts

The article is dedicated to the analysis of the usage of phraseological units related to marriage in contemporary media texts. The material was extracted from the Russian National Corpus. The aim of the research is to identify the standard and new meanings and functions of phraseological units in this group in relation to the value orientations of contemporary Russian language speakers. The relevance of the study is determined by its linguistic-pragmatic and axiological orientation. The conducted analysis indicates that family continues to be a significant value for representatives of Russian linguistic culture. Society’s attitude towards the topic of marriage is traced within the framework of phraseological blocks, which depict (1) the position of men and women before entering into marriage, (2) within the marital union (this taxon is represented by the largest number of phraseological units), (3) outside of marriage. At the same time, expressions related to civil marriage also emerge in frequent positions. It is shown that euphemistic expressions for infidelity are more often associated with male actors. Media texts demonstrate the development of views on traditional roles of men and women, as well as the presence of non-traditional forms of marriage. Phraseology related to marriage is actively used metaphorically in relation to various spheres of societal life: politics, economy, sports, etc.

Ethno-linguistic and cultural interaction on the Russian-Chinese borderland

INTRODUCTION. Problems of dialogue of cultures and dialogue of languages on the Russian -Chinese borderland are currently actively attracting researchers. In the process of interaction b etween ethnic groups on the eastern section of the border between Russia and China, an exchange of information inevitably occurs, which is contained in political statements, media texts, works of science, technology, fiction, as well as through spontaneous information flows during informal communication between communication participants. The purpose of the study is to describe the interaction of languages on the Russian-Chinese borderland.MATERIALS AND METHODS. The material consists of recordings of speech of residents of the Far East. The main method is descriptive, which includes procedures for collecting material, its primary analysis, presentation of the results obtained and their characteristics. Elements of the comparative method are also used when comparing data from the Russian and Chinese languages.RESULTS AND DISCUSSION. It is necessary to separate concepts such as “regiolect” and “regionalism”. There is no special regionalect in the Far East, but the peculiarities of the speech of the inhabitants of the Outer Manchuria and Primorye regions include regionalisms, which are always represented in dialects, sociolects, and urban speech throughout the territories of distribution of the Russian language.CONCLUSION. The main interaction between the cultures and languages of the Russian and Chinese peoples occurs on the eastern section of the border between the countries, where more than 80 million people live. In the Russian-Chinese borderland, Chineseisms are noted in Russian linguistic culture and Russianisms in Chinese. Russian and Chinese onyms of all categories are widely represented in the speech of residents on both sides of the border, which function in dialect, urban speech and are included by writers in literary texts about the lives of people on both sides of the border.

Comparative analysis of classical naming in Chinese and Russian

The subject of the study is the producing motivational bases of nominees in the Chinese and Russian languages. The object of the study is naming in two cultures. The author examines in detail such aspects of the topic as the theory of nomination and its unique features in relation to Chinese and Russian linguistic cultures; the concept of naming and the process of creating onyms in two languages under the influence of historical background. Particular attention is paid to the Chinese tone, which influences the creation of ononyms, as well as a comparative study of onoms in the Chinese and Russian languages. The study was based on provisions formulated by linguists who study issues related to naming and nomination theory: Y.Y. Huang, A.K.K. Chan, V. Mathesius and others. Research methods: systematization and generalization, etymological analysis, conceptual analysis, linguocultural analysis. The main conclusions of the study are the provisions formulated based on the results of the comparative analysis: in Chinese culture, names are chosen to convey certain meanings and connotations. Chinese proper names often consist of two or three characters, with the surname coming first. Surnames are usually passed down through generations and carry with them a deep sense of tradition and origin. Names are often chosen to reflect virtues or values that parents hope to embody in their child. Names can also be chosen based on elements of Chinese astrology, such as the five elements and 12 animal signs. In Russian culture, names also have important meaning and are chosen based on many factors. They usually consist of a first name, a patronymic (derived from the father's name) and a last name. Surnames are usually inherited and reflect the ethnic or regional origin of the family. Names may be chosen based on religious significance, family traditions, or popular trends. The author’s special contribution to the study of the topic is that the article summarizes the main similarities and differences in Russian and Chinese naming. The novelty of the study lies in the fact that for the first time, based on etymological analysis, it established the relevant features of naming in the Chinese and Russian languages, which are also presented in a comparative aspect.

Sociocultural and linguodiscursive characteristics of irony

The article is a review of existing scientific views on irony as a phenomenon at the junction of several disciplines. Definitions of this phenomenon are presented from the point of view of philosophical, aesthetic, anthropological, literary, linguistic approach. The views on irony as a category of the comic, a worldview category, as a way of perceiving and comprehending reality are listed. The author points out that in the process of communication, irony is a kind of barrier to dividing participants into "ironic" and their "victims", that is, those who are able to interpret irony and the "uninitiated". Discursive irony is considered as a product of interaction, cooperation between the author and the addressee, as a result of which an ironic effect may arise (if the ironic utterance is correctly interpreted) or not (in the case of a communicative failure). Various interpretations of the concept of "irony" are considered in comparison, arguments are given justifying the author's agreement / disagreement with existing formulations. The focus of the article is on irony, an effect that arises as a result of interaction between interlocutors: the ironic speaker and the recipient who perceives and interprets irony. The author's contribution to the development of the theory of discourse is expressed in the analysis of irony in English and Russian linguistic cultures. The article highlights the main socio-cultural and linguodiscursive characteristics of irony. The conclusion is made about the importance of irony in communication, about its role in the verbal and emotional intelligence of the participants of the discourse. The novelty of the research lies in the fact that in the proposed work irony is considered as an integral characteristic of modern English and Russian discourse, which ensures that the speaker achieves the fulfillment of a communicative intention. The main result of the work is the postulate about the ethnostilistic labeling of irony, which opens up wide prospects for studying the features of irony in national discourses. The data presented in the article can be used for the further development of ethnostilistics, linguistic pragmatics, and the theory of intercultural communication.

Reality Framing in Russian, English, and Chinese Phraseological Units with Flowers

Floriography is part of many cultures and provides an effective characterization means for a particular linguistic culture. The frame analysis method is a popular tool in phraseology, but it has never been applied to phraseological units with the flowers component. The study examined phraseological units with the flowers component in Russian, English, and Chinese in order to define their role in the corresponding linguistic worldviews. The frame organization analysis made it possible to identify the way these languages categorize reality. Phraseological units with flowers are more typical of Chinese and English; they are less typical of the Russian linguistic culture as a result of the harsh climatic conditions and the farming traditions. In this research, the frame analysis hinted at similar cognitive processes in all the three linguistic cultures, which was manifested as common subframes at all levels. The main subframes included characteristics of the subject, action aimed at the subject, qualitative assessment of reality, and evaluative characteristics of the action. In addition, flower names described different human qualities, characterized an ongoing event, and evaluated actions performed by the subject. Differences were registered at the slot level as a partially overlapping list of qualities, assessments, characteristics, and actions, which reflected the specifics of each national worldview. The results can facilitate intercultural communication for Russian, English, and Chinese speakers.

Цветовая концептосфера в английском, французском и русском языках: лингвокультурологический анализ фразеологических единиц с цветовым признаком

The aim of the study is to identify the universality, diversity and uniqueness of the color conceptual sphere in English, French and Russian linguistic cultures, implemented through phraseological units with a color feature and color terms in English, French and Russian. The paper presents a linguocultural analysis of the GREEN, GRAY, YELLOW, ORANGE, PURPLE, PINK and BROWN concepts in the three languages. The study is novel in that it is the first to identify, systematize and describe peripheral and single color concepts using the material of three languages. As a result of the research, it was found that the color conceptual sphere is more relevant for French linguistic culture than for English and Russian linguistic cultures. The peripheral concepts GREEN, GRAY, and YELLOW in the linguistic cultures under comparison are widely used to reflect character traits, appearance, physical characteristics of a person and relationships between people. The single concepts ORANGE, PURPLE, PINK and BROWN mainly reflect the color characteristics of the inorganic world. Color acts as an expressor of universality, diversity and uniqueness in the construction of the color conceptual sphere in the considered linguistic cultures.

The cultural codes of Tunisia in the work of G. A. Makhrova "My Tunisia"

The subject of this article is the linguistic means of creating a linguistic and cultural image of Tunisia in the memoirs of Galina Aleksandrovna Makhrova "My Tunisia". The studied linguistic units are considered as representatives of the linguistic and cultural codes of Tunisia – subject, spatial, biomorphic, temporal, spiritual. The linguistic and cultural code in the article refers to the verbally implemented code of national culture. The functions of such linguistic units as vocabulary with a national cultural component (vocabulary of the thematic groups "Clothes", "Cosmetics", "Food and drinks"), proper names (toponyms and anthroponyms), adjectives with a color component in the space of the Russian literary text are analyzed. The influence of the author's linguistic personality as a representative of another (Russian) linguistic culture and a representative of a certain profession (artist) on the choice of linguistic means of creating an image of the country as both his own and someone else's space is assessed. Research methods: descriptive method, methods of analysis and synthesis, linguistic and cultural analysis of a literary text, the method of continuous sampling of linguistic units with a national cultural component and the method of component analysis to identify culturally specific semes of their lexical meaning. The novelty of this study is related to the research material (memoirs of G.A. Makhrova) - the subject of the study (the linguistic and cultural codes of Tunisia are studied in terms of its perception by a native speaker of a different linguistic culture, who feels himself a part of both Tunisian and Russian linguistic cultures) - description of the linguistic and cultural code of Tunisia, taking into account the peculiarities of the linguistic personality of the author of the text: G.A. Makhrova perceives many linguistic and cultural details in a special way, since he is a professional artist. The analyzed language material allows us to draw the following conclusions: 1.In the Tunisian subject code, the linguistic units of the thematic groups "Clothing", "Cosmetics", "Food and drinks" are of particular importance. 2.The spatial code is mainly represented by toponyms, among which the names of hills, as well as beaches and resort towns predominate. Among proper names, a group of names associated with the history of Tunisia stands out, which creates the image of Tunisia as a country with a rich past, located at the crossroads of civilizations. 3.The phytonymic symbol of Tunisia in the work is jasmine. 4. G.A. Makhrova is a professional artist, and therefore adjectives of color play a significant role in creating the image of Tunisia. 5.The names of the deities are associated with the spiritual code of Tunisia.

ТРАНСФОРМАЦИЯ ОБРАЗА СТАРИКА В СОЗНАНИИ МОЛОДЫХ НОСИТЕЛЕЙ РУССКОЙ ЛИНГВОКУЛЬТУРЫ

The purpose of this article is to model the image of an old man in Russian linguistic culture, that is, to identify the conceptual, figurative and value features of the OLD AGE concept, verbalized by the old man lexeme. The main research methods are: conceptual and definitional analysis of the old man lexeme based on the material of lexicographic sources and reconstruction of associative-verbal networks of the lexeme-verbalizer of the concept; the analytical algorithm also includes the method of free associative experiment. The study revealed significant changes in the consciousness of young Russian speakers in perceiving of the old man stimulus. Semantic transformations primarily affected the value and figurative signs of an old man, namely: reactions describing the appearance of an elderly person became frequent: a gray-haired grandfather with a beard leaning on a cane. It was also found that in the minds of young speakers of Russian linguistic culture, the old man appears to be a kind, weak, sick, lonely person in need of help from others. Russian linguistic culture speakers’ consciousness can be penetrated by the results of the study and the potential associative characteristics of a significant fragment of the Russian linguistic world view can be reconstructed.

КУЛЬТУРНАЯ СПЕЦИФИКА ЖАНРА НАУЧНОЙ СТАТЬИ: КАТЕГОРИЯ АВТОРИТЕТНОСТИ

. Recent studies of various discourse types, including the scientific one, show that in communication process the authority of the participants is one of the important communicative categories realized with a set of linguistic and graphic means. They can have some specifics in the texts belonging to the same genre but different linguistic cultures. The purpose of our study is to identify the most typical lexical and grammatical means (markers) used to realize the category of authority in scientific articles genre in the English and Russian linguistic cultures. The objects of the study were three groups of markers: the authority of general scientific facts and theories; the authority of top experts in a particular field and the authority of the author of a scientific article. The research material included a number of articles in Russian and English in the field of pedagogy, management and energy. The analysis revealed significant differences in the quantity of these markers depending on the scientific field and the particular language culture, as well as a direct correlation with the quantitative use of graphic markers of the category (tables, graphs, etc.). In addition, some differences were observed in the choice of language means, particularly, the lexical and grammatical content of speech clichés, as well as some differences in syntactic patterns of the means. Theoretical importance of the analysis proves the need to study and systematize language tools used to realize the main communicative parameters of a scientific text. The practical results can be used to develop recommendations for academic writing.