Retail Enterprises Research Articles

FORMATION OF PRODUCT ASSORTMENT OF RETAIL ENTERPRISES

The article examines the peculiarities of the formation of the product range of retail trade. An optimal product range was formed in order to increase consumer loyalty to the company's products. In the article have been defined that in the direction to ensure consumer loyalty to the company, first of all, the optimal assortment should be formed and, accordingly, the formation of goods should be carried out. Namely, the application of the integrated ABC/FMR analysis of the product range allows you to classify product stocks according to the criteria of "profitability of product sales" and "level of demand», and will contribute to the formation of an optimal product range which helps to ensure the rhythmic work of the trading company and serves as the basis for achieving the target indicators of economic activity. The application of the integrated ABC/FMR analysis of the product range made it possible to classify the product stocks according to such criteria as: "profitability of product sales" and "level of demand", which, thereby, will contribute to the formation of the optimal product range, ensuring a high level of efficiency of the trading enterprise. The proposed approach to structuring the product range, which is based on the results ofккня ABC/FMR analysis, makes it possible to classify the entire set of product units in the selected product line into nine subgroups. It also has been identified that in sales management, the "degree of demand" of a product or the requests frequency for certain groups of products serves as an important criterion for positioning product groups in the marketing strategy of management (the slogan "we have them all"). In goods management, FMR analysis is used to determine the location of goods storage, so the most frequently requested ("fast" - fast) positions are located closer to the assembly areas.

Assortment and assortment policy of Moscow retail enterprises in the subcategory “Juicy fruits”

The purpose of the article is to survey and identify the trade assortment for the fresh fruit subcategory, as well as to determine the directions of assortment policy. The article presents the results of a survey of the assortment of the subcategory “Fresh (juicy) fruits” sold in stores of three retail chains: Globus, Lenta, and Azbuka Vkusa. It has been established that the assortment of fruits in these stores for most types can be characterized as comprehensive and rational. The main directions of the assortment policy of all the surveyed stores are stabilization and deepening, which is due to the nature of demand (stable for most types of fruits) and product supply on the market of fresh fruits, mainly imported and non-specific in terms of the country of origin and pomological varieties, with the exception of apples, pears, and grapes. It is proposed to expand the assortment by including all types of fruits included in the product offering on the market in the autumn, including fresh cranberries.

Manual Order Picking Route Optimization in Distribution Warehouse of Chain Furniture Retail Enterprise

Manual Order Picking Route Optimization in Distribution Warehouse of Chain Furniture Retail Enterprise

Sam’s Club Current Situation Analysis and Recommendation in China

With the development of China’s economy, retail and warehousing have a very objective market. As Sam’s club, which has been deeply engaged in China for many years, this will be a good opportunity. However, competition in China’s retail market is still fierce. Today, China’s local retail enterprises have fired the first shot in the price war against Sam. This paper uses economic knowledge to analyze the market situation of Sam’s club in China, including but not limited to swot, pestle and market positioning analysis. Through the analysis of economics, this paper clarifies the advantages and disadvantages of Sam in the principality market. In addition, it also clearly pointed out the challenges and opportunities faced by Sam’s Club in China. In the case that competitors have started to compete in the price war, this paper gives suggestions that are more in line with China’s national conditions. This will greatly help Sam’s Club to understand China’s national conditions and develop new market strategies.

CSR in Ukrainian Retail Enterprises in Time of the COVID-19 Pandemic and the Russian Invasion (2019–2022)

The corporate social responsibility (CSR) landscape of Ukraine’s retail sector underwent profound and global transformations during the COVID-19 pandemic and the extensive Russian incursion into Ukraine in 2022. These transformations were precipitated by rapid changes in the operational activities of the retail sector’s enterprises, resulting from significant external disruptions. Consequently, the primary objective of this study is to analyse the indicators of the CSR status of Ukraine’s retail enterprises and ascertain the extent of the changes that occurred due to the pandemic and Russia’s incursion. The study also aims to determine the influence of these transformations on CSR initiatives and identify key issues within the realm of corporate social responsibility in Ukraine’s retail sector. To quantify these changes, indicators of CSR status encompassing key aspects of corporate social responsibility (economic, legal, environmental, and social indicators) were selected (Carroll, 1979). To achieve the set objectives, research methods such as analysis (measuring CSR indicators), comparison (relating the examined indicators chronologically), induction (identifying specific factors affecting the overall CSR status of retail enterprises), and deduction (determining the nature of the impact of the overall CSR status on its individual aspects) were employed. Throughout the investigation, the significant impact of the COVID-19 pandemic along with the comprehensive Russian incursion into Ukraine on the CSR status of retail enterprises was revealed. It was observed that enterprises reduced nonessential and irrelevant activities at that time not only to support stakeholder interests and enhance working conditions for employees, but also to aid community support.

Цифровий маркетинг та дизайн вражень у роздрібній торгівлі

The rapid spread of digital technologies, changes in consumer behavior, and the growth in the number of online users have led to changes in the business models of retail enterprises. Among them, the most common are: online store, electronic bulletin board, electronic market­place, price aggregator. These business models involve the use of digital marketing methods and instruments. At the same time, taking into account the principle of omnichannel in digital marketing, it is important to ensure that consumers can make purchases in physical stores. Such additional opportunities will allow forming positive impressions of consumers. The aim of the article is to justify digital methods and instruments in creating consumer impressions. When conducting the research, general scientific methods of analysis and synthesis, system-structural analysis, comparison, systematic, logical generalization were used. The article proposes to apply the concept of impression design, which allows you to align the goals and instruments of digital marketing with interaction points on the consumer’s digital journey by areas of impression detection. This ensures the formation of a unique experience for each user based on positive impressions that are planned by the enterprise. For impression planning, it is important to form a list of interaction points based on the constructed CJM-map of the consumer’s path. Simultaneously with the methods and instruments of digital marketing of retail enterprises, it is recommended to use the latest approaches in planning consumer experiences, which includes the design of experiences. The design and delivery of planned experiences occurs at every interaction point in the consumer journey in the digital environment, both online and offline. Knowledge of the target audience and systematic work on identifying shortcomings and their elimination at each point of interaction will contribute to the formation of positive impressions, sustainable associations with the brand, improving the image and improving the user experience. This will help to achieve the goals of digital marketing and business as a whole.

Contribution of Micro-Enterprises in Nepalese Economy

Micro-enterprises in Nepal are vital, fueling employment, GDP growth, exports, and more. In this context, this paper aims to deal with investment, income and employment (IIE) analysis of Micro-enterprises in Nepal. Using descriptive statistics and multiple regression model, the study has employed cross-sectional data set collected from enterprises survey in the Ward No.14 of Kathmandu Metropolitan City. In the survey, the sample size was 30 small enterprises including tea stall, sweets, haircutting, meat shops, and vegetables. In the enterprises, high investment that is 80 percent have generated high income level that is multiple times of investment in retail enterprises, except hair cutting, meat shops, boutique, sweets and vegetables. In employment generation, all enterprises have positive implications. Besides, the model shows positive relationship between income, investment and employment. However, it is statistically insignificant because p value is greater than 0.05. However, in real life, this is significant because the main attractive investment fields are hair-cutting and meat shops. It is clear that investment output depends on the presence of such business units in their vicinity. The relationship between income and investment is statistically insignificant (p-value 0.416 > 0.05), and the same is true for income and employment (p-value 0.445 > 0.05). The number of employees and the type of business are closely related (p-value 0.000 to 0.01). Therefore, the micro-enterprises are a prominent economic activity to generate self-employment, income generation and promoting small scale investment. This study result significantly contributes on generic perception of the policy makers on enterprises development statistically to continue enterprises development programs and policy of the government of Nepal and Kathmandu Metropolitan city to boost up local economy as well as national economy. Furthermore, the study result provides a valuable lesson learnt to create doing business environment of micro-enterprises within Kathmandu for building a strong local supply and value chain system rather than prohibition policy.

Case Study Based on Pang Donglai Trading Group

Pang donglai Business Group is a regional retail enterprise. The main purpose of this article is to analyze the situation of the Pang donglai Business Group in the local market, find the main reasons why the group cannot expand, analyze the group's disadvantages and provide solutions. Propose specific strategic management strategies for the development of the group to help the group achieve better development, and also provide solutions and reference examples for local enterprises that encounter similar situations or have corresponding problems. By researching and comparing the strategies of other retail companies, and analyzing Pang donglai's corporate values, the authors point out that regional retail enterprises need to have clear goals and positioning to target corresponding customer groups in the current market environment to compete with foreign and large domestic chain retail groups. Combined with the local business environment, strengthen trade relations with farmers, abandon customer groups in first-tier cities, and develop markets in rural areas.

Analysis of the Effect of Shared Finance Implementation in Yonghui Supermarket

Some of the retail enterprises in China are still in the traditional business model, and their financial model will not match the scale of operation and financial control ability with the development of the enterprise. Nowadays, the integration of the world economy is developing deeply, and the business between enterprises is complicated, so it is imperative to strengthen the overall control of enterprise finance. There is no doubt about the influence of the shared finance model on the control of corporate financial processes and capital management. Yonghui Supermarket is a large-scale private joint-stock enterprise group cultivated in Fujian Province to promote the transformation of traditional farmers' market to modern distribution mode. Yonghui Supermarket is one of the top 500 enterprises in China and has been honored as a "Famous Trademark of China". Founded in 2001, Yonghui Supermarket is located in Fuzhou City, Fujian Province. Yonghui is one of the first companies in China to introduce fresh agricultural products into modern supermarkets. Yonghui Supermarket Co., Ltd. is a supermarket model that combines community chain stores, specialty stores, and supermarkets as its core business, supplemented by convenience store franchising, and combines food processing and modern agriculture. This case takes Yonghui Supermarket as the research object to explore the shared finance model of retail enterprises and its effects.

Influence of Price, Promotion, And Service Quality on Consumer's Purchase Interest in Matahari Store Department

This study aims to examine the impact of price, promotion, and service quality on consumer purchase intention at Matahari Department Store. The applied research methodology involves the utilization of a survey approach, wherein questionnaires are distributed to a sample of consumers that has been randomly selected. Regression analysis was employed to examine the gathered data to assess the correlation between the independent factors (pricing, promotion, and service quality) and the dependent variable (buy interest). The research findings demonstrate that consumer buying interest at the Matahari Department Store is significantly influenced by pricing, promotion, and service quality. These several aspects collectively have a role in influencing positive consumer views, leading to an increase in purchase intention. The findings above offer significant insights for shop management in developing enhanced marketing strategies for consumer attraction and satisfaction. The study also emphasizes the significance of retail enterprises in comprehending market dynamics and effectively addressing client demands. The findings of this study have significant practical consequences, indicating that initiatives aimed at increasing customer purchasing interest should consider the appropriate control of prices, the implementation of successful promotional techniques, and the enhancement of service quality. The present study establishes a fundamental basis for informing strategic decision-making processes inside the Matahari Department Store, offering a valuable point of reference for future investigations in this particular domain.

Bitcoin double-spending risk and countermeasures at physical retail locations

This research examines vulnerabilities and potential attacks using Bitcoin payment systems at physical retail locations. It also lays a theoretical and practical foundation for effective countermeasures that ensure the integrity of decentralized transactions and bolster the confidence of both merchants and customers. The study focuses on potential double-spend attacks, particularly in the context of instant payments made via non-custodial crypto wallets. It also evaluates alternatives for instant crypto payments that use alternative coins and second-layer blockchain solutions. Research has indicated that Eclipse, Sybil, Majority, Race, and Finney attacks carry a relatively low risk, especially when payment amounts are limited. The paper identifies Replace-By-Fee attacks as the most significant threat and presents a set of countermeasures. These findings are of great importance to cryptocurrency experts, payment tech researchers, retail enterprises, and stakeholders using non-custodial wallets while exploring decentralized blockchain aspects.

Analysis of Tesco's Financial Status Quo Based on Financial Ratio Analysis

Financial ratio is an intuitive reflection of a company's profit acquisition status and an important evaluation indicator of its management ability. It is an important basis for other investors to invest in the company, and it is also an important driving force for the company to achieve long-term development. Therefore, this article uses the financial ratio analysis method to analyze the financial indicators of TESCO. To identify the problems that exist in the development of TESCO, a retail giant. Therefore, by analyzing various calculated values and proposing corresponding countermeasures, TESCO can promote good development in the future. And through the analysis of representative retail enterprises. To analyze similar companies in the world retail industry and provide data recommendations and improvement plans. This article draws conclusions through the analysis of financial statement data. Based on the conclusions, analyze the current situation and development status of TESCO Company. From analyzing the brand to analyzing the entire market. Through a series of analysis, consumers can identify potential opportunities and risks in this industry, thereby obtaining long-term benefits.

Digital Transformation for Traditional Retail: Walmarts Success Amidst Pandemic Challenges in China

In todays rapidly developing digital technology era, the digital wave has engulfed every industry, and the traditional retail industry has also reached the crossroads of technological change. However, there is no comprehensive method to summarize the direction of digital transformation. This article aims to provide reliable digital transformation directions for the traditional retail industry by analyzing Walmart Chinas financial reports, strategic de-ployment, and current reform achievements from 2018 to 2022. The study found that Walmart Chinas digital transformation has been relatively successful, even after three years of the impact of the COVID-19 pandemic on the market. The revenue from Walmart Chinas digital transformation-related areas has repeatedly achieved excellent results. For traditional retail enterprises, choosing partners, digitizing the supply chain, and imple-menting omnichannel reforms are the correct directions for digital transformation.

Research on Digital Transformation of New Retail Enterprises Based on AI+RPA

Faced with the breakthrough of digital technology and upgrading of consumer structure, the traditional retail industry has achieved the basic transformation and efficiency of a full value chain relying on digital technology. Among them, AI+RPA has become a new direction in developing the new retail industry with artificial intelligence empowerment machine automation. This article takes the new retail industry as the target market and the application of AI+RPA technology as the research content, using the theoretical and multiple case analysis methods to study. Choose three companies: Freshippo, Yonghui superstores, and Suning.com, for external horizontal contrast and internal vertical contrast. Relying on the theory of value chain, the division is divided into four aspects: the supply side, the demand side, financial management, and logistics. To a certain extent, this article has made up for the research gap of the omni -channel ecological construction of the new retail industry and the application of the AI+RPA technology industry, expecting to broaden the future development channels and directions of the new retail industry.

Exploring the efficiency optimization of channel integration in retail enterprises – Based on the perspective of path selection

This paper aims to identify how retail firms can improve their operational efficiency through the choice of channel integration paths. Through an empirical analysis of 56 retail enterprises listed in China, the efficiency of retail enterprises with different channel integration paths was measured using stochastic frontier analysis (SFA) and Tobit regression. The evaluation index system of channel integration efficiency was also determined through hierarchical analysis (AHP) and logistic regression, and the important factors such as industry sector, equity concentration, enterprise value and enterprise size were identified to have an impact on the choice of enterprise channel integration paths. This study points out that retail enterprises should fully consider the scale and equity structure and choose the best path in the process of channel integration.

Retail in times of war: resumption of business activity

Retail trade, as the final stage of the movement of goods, plays a crucial role in ensuring the efficiency of the state’s economy and the well-being of its population. In the conditions of war, the uninterrupted operation of retail enterprises has become the foundation for the survival and further development of manufacturing enterprises in the FMCG market and a guarantee of food security in Ukraine. During the war, domestic retail underwent specific stages of survival and development, responding to external challenges in unique ways and employing unconventional approaches and solutions to overcome them. The aim of the article is to determine the life trajectory of retail during the war, systematize the approaches of domestic retailers to adaptation and business activity recovery. In the research general scientific methods, including theoretical genera­lization, systematization, and grouping; abstra­ct­ion, analysis, and synthesis; statistical method; deduction and induction methods were used. The main challenges of retail in various spheres of activity were considered, and survival and recovery methods under heightened political risks were generalized. A life trajectory of the trading business in times of war has been constructed, encompassing four main stages driven by the dynamics and contradictions of changes in the trading business’s external environment. Ways to overcome (reduce the negative impact) retail challenges in the conditions of martial law were systematized. It has been established that the key principles of survival and development for retail in the context of full-scale war in Ukraine are flexibility, maneuverability, adaptability, and the use of a situational approach to overcome unforeseen challenges. Systematizing the positive experi­ence of restoring business activity in retail during times of war allows its direct application or adaptation for various market segments, industries, and individual enterprises in the dynamic nature of changes.

Can Transformational Leadership Affect the Two Dimensional Creativity of Middle Managers in Retail Enterprises? The Mediating Role of Psychological Security

In the context of the retail business, rarely studied the impact of top transformation leaders on middle management personnel creativity. In this study, the middle management personnel of 258 retail enterprises were discussed, explored the impact of top transformation leaders on the double-dimensional creativity of middle management personnel, and analyzed individual psychological security. Results show that transformational leadership (morale modeling, visionary motivation, individualized consideration, and charisma) has a significant positive impact on the progressive creativity and breakthrough creativity of middle managers. Transformational leadership (Same as the above four dimensions) has a significant positive impact on the psychological security of middle managers. Psychological security has a significant positive impact on the progressive creativity and breakthrough creativity of middle managers. Psychological security plays a partially mediating role between transformational leadership and the creativity of middle managers. Among which, it plays a partially mediating role between morale modeling and progressive creativity, visionary motivation and progressive creativity, individualized consideration and progressive creativity, charisma and progressive creativity, morale modeling and breakthrough creativity, and charisma and breakthrough creativity, while it plays a fully mediating role between visionary motivation and breakthrough creativity, individualized consideration and breakthrough creativity. This study expanded the study of psychological security as an intermediary variable and deepened the study of dual-dimensional creativity. Based on the above conclusions, this paper puts forward relevant suggestions to promote the development of progressive creativity and breakthrough creativity of middle-level managers, to provide a reference for enterprises to maintain talent advantages and for managers to enhance development potential.

THE IMPLEMENTATION OF WEB-BASED E-CRM IN IMPROVING CUSTOMER SATISFACTION IN SMALL AND MEDIUM ENTERPRISES

To enhance the services provided to small- and medium-sized business customers. Specifically for traditional retail enterprises and small and medium firms, take advantage of information and communication technology improvements that have emerged quickly but have yet to be applied well in the lower middle-class sector. They still need help to use and gain access to modern technology. Another connected issue is the tendency of consumer numbers to vary and decline as a result of the expansion of contemporary retail firms with vast and robust networks. This study will develop an electronic customer relationship management (e-CRM) program that can be used to support business operations to boost sales, and that makes it simpler for small and medium-sized firms to provide services.

Retail trade in Russia — optimization of financial costs and increase in profi ts during the crisis

The scientifi c article presents the results of the analysis of retail trade in Russia and indicates some of the problems of the industry and their solutions. The article shows the current and promising strategies for optimizing fi nancial costs in the retail trade, which helps to increase the economic effi ciency of entrepreneurial activity. The main trends in the development of retail trade in the Russian economy are determined. The theoretical foundations of the concept of "fi nancial costs" are considered. The author's algorithm for the strategy of optimizing fi nancial costs in the retail business is proposed. Recommendatory measures have been developed to optimize fi nancial costs while ensuring an increase in the economic efficiency of entrepreneurial activities of small and medium-sized retail enterprises. The relevance of the scientifi c research on this issue is due to the fact that the economic efficiency and competitiveness of small and medium-sized businesses in the retail trade of the Russian economy depend on the eff ectiveness of fi nancial cost management. Thanks to the implementation of a high-quality strategy for optimizing fi nancial costs, an increase in cost-eff ectiveness and profi tability of entrepreneurial activities in the trading business is ensured. The object of the study is small and medium-sized enterprises in the retail trade. The subject of the study is the fi nancial costs in the Russian retail business.

Strategic Management Research of New Development Period for Internet Retail Enterprises

The new development period refers to the stage from the explosive growth of internet retail enterprises in 2018 to the present, experiencing the fluctuations of the pandemic and the capital boom, as well as unstable economic development. Strategic management for enterprises during this period is particularly important. Under turbulent conditions, what methodologies should business organizations choose as the basis for forming their forecasting and development strategies? Under unstable conditions, how can enterprises form the optimal strategic management system? This paper combines relevant theories and case studies to explore the effectiveness and feasibility of enterprise strategic management in specific situations, providing reference for relevant practitioners and interested parties.