Case Study Based on Pang Donglai Trading Group

Abstract

Pang donglai Business Group is a regional retail enterprise. The main purpose of this article is to analyze the situation of the Pang donglai Business Group in the local market, find the main reasons why the group cannot expand, analyze the group's disadvantages and provide solutions. Propose specific strategic management strategies for the development of the group to help the group achieve better development, and also provide solutions and reference examples for local enterprises that encounter similar situations or have corresponding problems. By researching and comparing the strategies of other retail companies, and analyzing Pang donglai's corporate values, the authors point out that regional retail enterprises need to have clear goals and positioning to target corresponding customer groups in the current market environment to compete with foreign and large domestic chain retail groups. Combined with the local business environment, strengthen trade relations with farmers, abandon customer groups in first-tier cities, and develop markets in rural areas.