Research on Digital Transformation of New Retail Enterprises Based on AI+RPA

Abstract

Faced with the breakthrough of digital technology and upgrading of consumer structure, the traditional retail industry has achieved the basic transformation and efficiency of a full value chain relying on digital technology. Among them, AI+RPA has become a new direction in developing the new retail industry with artificial intelligence empowerment machine automation. This article takes the new retail industry as the target market and the application of AI+RPA technology as the research content, using the theoretical and multiple case analysis methods to study. Choose three companies: Freshippo, Yonghui superstores, and Suning.com, for external horizontal contrast and internal vertical contrast. Relying on the theory of value chain, the division is divided into four aspects: the supply side, the demand side, financial management, and logistics. To a certain extent, this article has made up for the research gap of the omni -channel ecological construction of the new retail industry and the application of the AI+RPA technology industry, expecting to broaden the future development channels and directions of the new retail industry.