Abstract
With the development of China’s economy, retail and warehousing have a very objective market. As Sam’s club, which has been deeply engaged in China for many years, this will be a good opportunity. However, competition in China’s retail market is still fierce. Today, China’s local retail enterprises have fired the first shot in the price war against Sam. This paper uses economic knowledge to analyze the market situation of Sam’s club in China, including but not limited to swot, pestle and market positioning analysis. Through the analysis of economics, this paper clarifies the advantages and disadvantages of Sam in the principality market. In addition, it also clearly pointed out the challenges and opportunities faced by Sam’s Club in China. In the case that competitors have started to compete in the price war, this paper gives suggestions that are more in line with China’s national conditions. This will greatly help Sam’s Club to understand China’s national conditions and develop new market strategies.
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