Integration of organized retailing with agribusiness groups in Punjab: Challenges and opportunities

Abstract

Retail in India has come because of success of Indian organized retail and management. The creation of supply chains in agriculture is being driven, in large part, by a need to reduce costs/increase efficiencies in developed countries and the opportunities created by globalisation of agricultural markets. In the mature food markets of developed countries, firm profitability is largely driven by market share, which, in turn, is driven by firm efficiency. The pace of growth is still slow because the Kiranas continue, retail not being recognized as an industry in India, the high costs of real estate, lack of adequate infrastructure and multiple and complex taxation system. The retail marketing gets various opportunities to grow up in the Indian market like employment, plastic revolution, nuclear family, urbanization, what is in store, price war and contract farming.