Repurchase Interest Research Articles

The Effect Of Service Quality And Price Perception On Repurchase Intention Through Customer Satisfaction Citilink Juanda Airport Surabaya

This study aims to test the effect of service quality and price perception on repurchase intentions through customer satisfaction as an intervening variable at Juanda Airport Surabaya for Citilink airlines. This research is descriptive and quantitative using SEM-PLS analysis tool with the help of Smart-PLS software. The data consisted of primary data collected from 102 respondents using accidental sampling to determine the sample. The results show that the quality of service has a tremendously positive influence on repurchase interest, but price perception has no significant effect. Customer satisfaction influences an intervening variable between service quality and repurchase intent but does not exist as an intervening variable between price perception and repurchase intent. Based on the historical background discussed and in comparison with the results of previous studies, this study attempts to examine the relationship among service quality, customer satisfaction, price perception, and repurchase interest of Citilink Airlines located at Juanda Airport in Surabaya. Taking case studies at this airport is because Juanda Airport is the main base of Citilink airlines and is one of the main airports with a relatively high passenger density in Indonesia.

PENGARUH KERAGAMAN PRODUK, TATA LETAK PRODUK DAN SUASANA TOKO TERHADAP MINAT BELI ULANG

Abstract The clothing business in Indonesia is growing following the current of odernization. More and more business people in the field of fashion will result in increasingly fierce competition. This competition makes business people formulate strategies so that the business they are involved in can survive. The Rasky Fashion located in the Balai Baru area faces this situation because of its location or proximity to competitors who offer similar products. In this case, Rasky Fashion also very concerned about the level of sales, which does not increase significantly every year. This study aims to determine the effect of product diversity, product layout, store atmosphere on partial and simultaneous repurchase interest. This type of research is quantitative with multiple linear regression analysis method using primary data, data collection methods are carried out by interviewing and distributing questionnaires. The population of this research is the customer of Rasky Fashion, the determination of the number of samples using the Roscoe technique, obtained as many as 40 respondents with the withdrawal using the purposive sampling method. The results showed that product diversity, product layout and store atmosphere had a significant effect on repurchase interest at Rasky Fashion partially and simultaneously. The regression is Y = 5,435 + 0,369 X1 + 0,261 X2 + 0,302 X3 and the Adjusted R Square value is 0.683, meaning that the independent variable is able to explain the dependent variable by 68.3% while the remaining 31.7% is explained by other variables not examined in this study.

PENGARUH KERAGAMAN PRODUK, TATA LETAK PRODUK DAN SUASANA TOKO TERHADAP MINAT BELI ULANG

Abstract The clothing business in Indonesia is growing following the current of odernization. More and more business people in the field of fashion will result in increasingly fierce competition. This competition makes business people formulate strategies so that the business they are involved in can survive. The Rasky Fashion located in the Balai Baru area faces this situation because of its location or proximity to competitors who offer similar products. In this case, Rasky Fashion also very concerned about the level of sales, which does not increase significantly every year. This study aims to determine the effect of product diversity, product layout, store atmosphere on partial and simultaneous repurchase interest. This type of research is quantitative with multiple linear regression analysis method using primary data, data collection methods are carried out by interviewing and distributing questionnaires. The population of this research is the customer of Rasky Fashion, the determination of the number of samples using the Roscoe technique, obtained as many as 40 respondents with the withdrawal using the purposive sampling method. The results showed that product diversity, product layout and store atmosphere had a significant effect on repurchase interest at Rasky Fashion partially and simultaneously. The regression is Y = 5,435 + 0,369 X1 + 0,261 X2 + 0,302 X3 and the Adjusted R Square value is 0.683, meaning that the independent variable is able to explain the dependent variable by 68.3% while the remaining 31.7% is explained by other variables not examined in this study.

The Influence of Brand Image, Location, Trust and Consumer Satisfaction on The Repurchase Interest of Alfamart Consumers in South Jakarta in 2021

This study aims to analyze the influence of brand image, location, consumer trust and satisfaction on the repurchase interest of Alfamart consumers in South Jakarta in 2021. The sample in this study was 96 respondents using Anderson's formula. This study used primary data with a data collection method through questionnaires distributed to 96 respondents. Data analysis technique using inferential analysis with multiple linear regression and using SPSS program version 23.0. With data testing techniques used in this study include multiple linear regression tests, and research hypothesis testing. From the results of the analysis, it can be concluded that brand image, trust, and consumer satisfaction affect the repurchase interest of Alfamart consumers in Pasar Minggu in 2021. Meanwhile, location does not affect the repurchase interest of Alfamart consumers in South Jakarta in 2021.

The Effect of Price Perception, E-Service Quality, Brand Image on Spotify App Repurchase Interest Premium on National University Students

This study aims to analyze the effect of perceived price, e-service quality, brand image on repeat purchase intention of students at the National University. The population in this study used the Non-Probability Sampling Technique with a population of 100 people, the students of the National University of Jakarta as respondents. Data analysis techniques using inferential analysis with multiple linear regression and using the Statistical Product and Service Solution (SPSS) version 23 program. The results of the Multiple Linear Regression analysis show that the Price Perception variable (X1) has no positive and significant effect while E-Service Quality (X2) ¬), Brand Image (X3) has a positive and significant effect on Repurchase Intention (Y). The results of this study are expected to be able to increase Price Perception, E- Service Quality and Brand Image at the Spotify Company so that it can also increase existence and increase subscriptions for National University students.

KEBERHASILAN E-SATISFACTION DAN E-REPURCHASE INTENTION BUKALAPAK: PERAN DIGITAL MARKETING, E-SERVICE QUALITY DAN E-TRUST

This study aims to analyze the effect of Promotion, Service Quality, and E-Trust, on the E-Repurchase Intention and E-Satisfaction of Bukalapak Consumers. Data analysis in this study used the Structural Equation Modeling (SEM) analysis method using AMOS 22. The use of Structural Equation Modeling analysis examines in detail the influence between variables. This study uses a survey method, measuring variables by distributing google forms to 150 respondents. The results showed that digital marketing, e-service quality, and e-trust have a direct and significant effect on e-repurchase intention and e-satisfaction. In this study, the role of variables is very significant. The intervening variable, namely e-repurchase intention, successfully mediates. Digital marketing variables, e-service quality, and e-trust have a direct and significant effect on e-repurchase intention through e-satisfaction. The managerial implication of this research is the importance of Buka Lapak online stores in optimizing marketing. digital marketing, e-service quality, and e-trust that make consumers feel satisfied and more familiar with e-commerce. The higher the satisfaction that customers get, the more buying interest will appear. Buyers who feel satisfied will increase repurchase interest. Consumer trust can lead to a sense of satisfaction and interest in buying back through e-commerce.

Product Quality, Service Quality and Tupperware Brand Preference for Repurchase Interests

This study aims to determine the effect of product quality, service quality, brand preference on the intention to repurchase Tupperware products in Tarakan City. A quantitative approach to the survey method was carried out in this study. The sampling method used was non-probability using a purposive sampling technique with the criteria being women using Tupperware products who had shopped for Tupperware products more than once. The sample in this study amounted to 180 respondents. In analyzing the data, using the analytical method consisting of Validity Test, Reliability Test, Classic Assumption Test, with processing using SPSS version 22. The results of this study indicate that product quality, service quality, brand preference have an effect on the intention to repurchase Tupperware products in Tarakan City

Pengaruh Perceived Ease F Use Harga Dan Promosi Terhadap Minat Beli Ulang Konsumen Di Shopee (Studi Kasus Pada Mahasiswa STIE Mandala)

This study aims to determine the effect of Perceived Ease Of Use, Price and Promotion on Consumer Repurchase Interest at Shopee at STIE Mandala Jember Students. The population of this research is STIE Mandala Jember students. The sample used was 40 respondents. The sampling technique used is probability sampling. The data analysis method uses multiple linear regression with the help of IBM SPSS Statistics 25. The results of this study show that Perceived Ease of Use does not directly affect repurchase interest. Price has a direct effect on repurchase interest. Promotion does not have a direct effect on repurchase interest. Perceived Ease Of Use, Price and Promotion have a simultaneous effect on repurchase interest.

The Effect of Product Differentiation and Brand Image on repurchase interest Scarlett Whitening Products (Case Study of Scarlett Body Lotion Products in the People of Pulau Rakyat Asahan Distric)

The purpose of this study was to determine "The Effect of Product Differentiation and Brand Image on repurchase interest Scarlett Whitening Products (Case Study of Scarlett Body Lotion Products in the People of Pulau Rakyat Asahan District)". two variables, where the variable is measured by a Likert scale. The population in this study were 366 people who were female with a sample of 191 respondents taken from part of the existing population. And by using the Slovin formula technique. Data processing was carried out using SPSS 24 software. The results of this study indicate that the Effect of Product Differentiation and Brand Image partially has a positive and significant effect on repurchase interest in Scarlett Whitening Products (Case Study of Scarlett Body Lotion Products in the People of Pulau Rakyat Asahan District). Product differentiation and brand image simultaneously have a positive and significant effect on repurchase interest in Scarlett Whitening Products (Case Study of Scarlett Body Lotion Products in the People of Pulau Rakyat Asahan District).

PENGARUH KEPERCAYAAN, KEPUASAN, DAN KUALITAS PELAYANAN TERHADAP MINAT PEMBELIAN KEMBALI OLX INDONESIA

This study aims to test the trust, satisfaction, and service quality of OLX Indonesia's repurchase intention. The sample selection method used in this study is simple random sampling with respondents using OLX criteria. The type of data used in this study is primary data obtained by using a questionnaire via google form with a total of 100 respondents.
 The results of this study show that trust (X1) has no significant effect on the repurchase interest of OLX Indonesia, satisfaction (X2) has a significant effect on the repurchase interest of OLX Indonesia, service quality (X3) has a significant effect on the repurchase interest of OLX Indonesia

Determinan Terhadap Keputusan Pembelian Lipstik Wardah Di Shopee

This research was conducted to find out whether product attributes, service quality, and electronic word of mouth affect purchasing decisions for Wardah Liptrik at Shopee. This research is a quantitative research. The sample of this research is Shopee application users who have made transactions more than once on applications that are distributed to 100 respondents. Data analysis was performed using multiple linear analysis techniques which were processed using the SPSS data processing application version 25. The results showed that product attributes and service quality had an effect on purchasing decisions, but the EWOM variable had no effect on purchasing decisions. The results provide managerial implications for business people to add product attributes and improve service quality in order to increase consumer repurchase interest. With increasing purchasing decisions, it is expected that a business that is run can develop and be sustainable.

The Influence of Product Variations, Brand Image and Word of Mouth on Repurchase Interest in Thirsty Drinks at Sentosa Depok Outlets

This study aims to determine the influence between product variations, brand image and word of mouth on repurchase interest in HAUS drinks at Sentosa Depok outlets The sample studied in this study amounted to 100 respondents, data collection methods using questionnaire methods with Likert scales and data analysis techniques using Multiple Linear Analysis using SPSS program version 23. The results of the study have a regression equation Y = 0.229 Product Variation + 0.375 Brand Image + 0.326 Word Of Mounth. Based on the results of the T Test, it shows the influence between Product Variation (X1) on Repurchase Interest (Y) based on T count 3. 014 > 1,660 and sig value 0.003 < 0.50.For Brand Image (X2) has a significant influence on Repurchase Interest (Y) based on T count 4,307 < 1,660 and sig value 0.000 < 0.50 Ha. For the variable Word Of Mouth (X3) shows an influence on Repurchase Interest (Y) based on the calculated T value of 3,900 > 1,660 and the sig value of 0.000 < 0.50 The results of this study have concluded that the variables Product Variation, Brand Image and Word of Mouth have a significant effect against Repurchase Interest.

The Influence of Product Quality, Brand Image and Word of Mouth on the Interest in Repurchasing Scarlett Whitening Body Lotion Products in Jakarta National University Students

The purpose of this study was to analyze whether there was an effect of Product Quality, Brand image, and Word of mouth on the Repurchase Interest of Scarlett whitening Body lotion products in students at the National University of Jakarta. The data used in this research is using primary data. The data collection technique was carried out using a questionnaire obtained by distributing questionnaires via google form to 96 National University students. The data analysis technique used in this research is multiple linear regression analysis, which is processed through the SPSS version 25 program. The data analysis technique used is a quantitative method where the results are expressed by numbers. Based on the results of research that has been done, it shows that product quality has a positive and significant effect on repurchase intention, brand image has a positive and significant effect on repurchase interest, word of mouth has a positive and significant effect on repurchase interest.

Pengaruh Lokasi, Kualitas Produk dan Kualitas Pelayanan Terhadap Minat Beli Ulang Produk di Pondok Bakso Kang Bongkot Kabupaten Tegal

The lack of a number of waiters becomes a problem when providing services to consumers is slow and often gets complaints from consumers. In addition, Pondok Bakso Kang Bongkot has never been a research site during the COVID-19 pandemic, so it is hoped that this research will be a reference and benefit for business owners. This research uses quantitative methods. The population in this study were consumers who visited Pondok Bakso Kang Bongkot. The data collection technique used is a questionnaire or questionnaire method. The Research Instrument Test used in this study includes the Validity and Reliability Test. MSI, Classical assumption test includes Normality Test, Multicollinearity Test, Heteroscedasticity Test and multiple linear regression analysis. The results of the study prove that there is an influence of Location, Product Quality, and Service Quality on Product Repurchase Interest at Pondok Bakso Kang Bongkot. The results of the calculation of the t-count analysis: 1) Location of Repurchase Interest obtained tcount value of 1.071 and sig value of 0.287 <0.05. 2) Product Quality on Repurchase Interest obtained tcount value of 3.629 and sig value of 0.000 <0.05. 3) Quality of Service on Repurchase Interest obtained tcount value of 1.969 and sig value of 0.052 <0.05. 4) The result of the F test calculation has a value of 53,457 where the value of the Fcount of the variable is greater than Ftable, which is 2.70 and has a significant value of 0.000 where the value is smaller than the significant value of 0.05 and the Adjust R square value of 0.614. The conclusions in this study 1) This study proves that Location has a significant positive effect on the Buying Interest of Pondok Bakso Kang Bongkot Products, 2) This study proves that Product Quality has a significant positive effect on the Repurchase Interest of Pondok Bakso Kang Bongkot Products, 3) This study proves that Service Quality has a significant positive effect on the Buying Interest of Pondok Bakso Kang Bongkot Products, and 4) This study proves that Location, Product Quality and Service Quality have a joint effect on the Buying Interest of Pondok Bakso Kang Bongkot Products.

PENGARUH HARGA, KUALITAS PELAYANAN DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG (REPURCHASE INTENTENTION)

The purpose of this study was to determine the effect of price, service quality and word of mouth on repurchase interest. The population in this study were consumers of coffee from Hati D'Kebon Selo Boyolali. The technique of collecting data is by distributing questionnaires with a sample of 100 respondents using the Accidental Sampling method. The research method is quantitative and descriptive analysis of case studies. Testing of data instruments was carried out with validity and reliability tests, for data analysis using normality test, autocorrelation test, t test and f test and determination test (R2) was used to test the hypothesis. Validity test, reliability test and classical assumption test that have been fulfilled are then processed to produce the regression equation: Y = 1.885 + 0.149 X1 + 0.205 X2 + 0.683 X3. Through partial t test hypothesis testing, the price variable does not affect the repurchase intention variable, while the service quality variable and word of mouth affect the repurchase interest variable. It is stated that the results of the determination test (R2) that Rsquare is 0.656, this indicates that the price, service quality, and word of mouth variables together can explain the variable of repurchase interest of 66.7%, the remaining 33.3% can be explained by other variables, in addition to variables. investigated in this study

PENGARUH LOKASI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA LL PARFUM SITUBONDO

The purpose of the study was to determine the effect of location and service quality on repurchase intention through consumer satisfaction as an intervening variable in LL Parfum Situbondo. The sampling technique used in this study is probability sampling with a simple random sampling technique with the Slovin formula with a tolerable error rate of 10% as many as 98 people. Data analysis and hypothesis testing in this study used the Structural Equation Model - Partial Least Square (PLS-SEM)
 The results of the direct influence hypothesis test using the Smart PLS 3.0 application, indicate that location has a positive and significant effect on consumer satisfaction, service quality has a positive and significant effect on consumer satisfaction, location has a positive and significant effect on repurchase interest, service quality has a positive and significant effect on interest repurchase, consumer satisfaction has a positive and significant effect on repurchase intention, location has a positive but not significant effect on repurchase interest through consumer satisfaction, service quality has a positive and significant effect on repurchase interest through consumer satisfaction.

The Effect of Consistency of Taste and Price of HIMAJAS Products for Consumers to Make Repeat Purchases

This research article was prepared with the aim of finding out and analyzing the effect of the consistency of taste and price of HIMAJAS processed chicken products for consumers to make repeat purchases. The research method used is descriptive quantitative. The population in this study were all consumers of HIMAJAS. Data collection techniques were carried out by distributing questionnaires (gform) to 110 respondents. The analytical method used is Validity and Reliability Test, Normality, Simple Regression, and Hypothesis Testing. The results showed that the consistency of taste and product price had a positive effect on consumers' repurchase interest in HIMAJAS food products. Consistency of consumer taste and product price contributed 48.7% to consumers' repurchase interest.

INFLUENCE OF PRODUCT QUALITY, PRICE PERCEPTION, AND QUALITY OF SERVICE, ON SMARTFREN REPURCHASING INTEREST IN THE COVID-19 PANDEMIC (Survey of Smartfren Internet Service Users in the Special Region of Yogyakarta)

This study aims to determine the effect of product quality, price perception, and service quality on repurchase interest This research method uses quantitative methods with a survey approach. The sample in this study amounted to 120 respondents. The sampling technique in this study used a non-probability sampling technique with purpose sampling with the criteria of respondents being smart consumers who live in the Special Region of Yogyakarta and have made purchases three times during the covid-19 pandemic. The results of this study indicate that product quality, price perception, and service quality together have a positive and significant impact on the intention to repurchase Smartfren internet services in the Special Region of Yogyakarta during the covid-19 pandemic. Keywords: Product Quality, Price Perception, Service Quality, Repurchase Interest,

THE INFLUENCE OF WEBSITE QUALITY, PERCEIVED BENEFITS, E-WOM, SECURITY TOWARDS ONLINE REPURCHASE INTEREST WITH TRUST AS THE MEDIATING VARIABLE

This study aims to find out whether: 1) trust mediates the influence of website quality toward repurchase interest, 2) trust mediates the influence of the perceived benefits toward repurchase interest, 3) trust mediates E-WOM's influence toward repurchase interest, 4) trust mediates security influence toward repurchase interest, in Lazada consumers in Yogyakarta. The population in this study are the locals of Yogyakarta community who had made an online purchase at Lazada. The sampling technique used purposive sampling, data was obtained by distributing online questionnaires by using google form to 116 respondents. The data analysis technique in this study is Partial Least Square using the WarpPLS 6.0 application. The results showed that: 1) trust mediated the influence of website quality toward repurchase interest, 2) trust mediated the influence of perceived benefits toward repurchase interest, 3) trust mediated E-WOM influence toward repurchase interest, 4) trust does not mediate the influence of security toward repurchase interest

The Effect of Electronic Word of Mouth and Celebrity Endorser Through Brand Trust on Repurchasing Interests of Lip Cream Make Over Products

Many women think that the use of masks, can cause the lipstick used to always stick to the mask and leave a mark so that the lipstick they wear can't last long and reduce their makeup look unattractive. In these conditions Make Over created its newest lipstick formula, Lipcream Powerstay Transproof where this type of lipstick can be used even if you wear a mask, because the texture of this lipstick can last for 14 hours on the lips even if you drink it. This study examines the direct effect of electronic word of mouth and celebrity endorser on repurchase interest with the brand trust variable as the intervening variable. Premiere data was collected using a survey method by distributing questionnaires to respondents who had purchased and used MakeOver lip cream. The questionnaires collected were 145 respondents, the data was then processed by path analysis method. Based on the results of research analysis there is a direct influence between electronic word of mouth on brand trust, there is a direct influence between electronic word of mouth, celebrity endorser, and brand trust on repurchase interest, but there is no direct influence of celebrity endorser on brand trust. Brand trust is not an intervening variable between electronic word of mouth variables and repurchase interest