Pengaruh Lokasi, Kualitas Produk dan Kualitas Pelayanan Terhadap Minat Beli Ulang Produk di Pondok Bakso Kang Bongkot Kabupaten Tegal

Abstract

The lack of a number of waiters becomes a problem when providing services to consumers is slow and often gets complaints from consumers. In addition, Pondok Bakso Kang Bongkot has never been a research site during the COVID-19 pandemic, so it is hoped that this research will be a reference and benefit for business owners. This research uses quantitative methods. The population in this study were consumers who visited Pondok Bakso Kang Bongkot. The data collection technique used is a questionnaire or questionnaire method. The Research Instrument Test used in this study includes the Validity and Reliability Test. MSI, Classical assumption test includes Normality Test, Multicollinearity Test, Heteroscedasticity Test and multiple linear regression analysis. The results of the study prove that there is an influence of Location, Product Quality, and Service Quality on Product Repurchase Interest at Pondok Bakso Kang Bongkot. The results of the calculation of the t-count analysis: 1) Location of Repurchase Interest obtained tcount value of 1.071 and sig value of 0.287 <0.05. 2) Product Quality on Repurchase Interest obtained tcount value of 3.629 and sig value of 0.000 <0.05. 3) Quality of Service on Repurchase Interest obtained tcount value of 1.969 and sig value of 0.052 <0.05. 4) The result of the F test calculation has a value of 53,457 where the value of the Fcount of the variable is greater than Ftable, which is 2.70 and has a significant value of 0.000 where the value is smaller than the significant value of 0.05 and the Adjust R square value of 0.614. The conclusions in this study 1) This study proves that Location has a significant positive effect on the Buying Interest of Pondok Bakso Kang Bongkot Products, 2) This study proves that Product Quality has a significant positive effect on the Repurchase Interest of Pondok Bakso Kang Bongkot Products, 3) This study proves that Service Quality has a significant positive effect on the Buying Interest of Pondok Bakso Kang Bongkot Products, and 4) This study proves that Location, Product Quality and Service Quality have a joint effect on the Buying Interest of Pondok Bakso Kang Bongkot Products.