Abstract
This study aims to determine the effect of Perceived Ease Of Use, Price and Promotion on Consumer Repurchase Interest at Shopee at STIE Mandala Jember Students. The population of this research is STIE Mandala Jember students. The sample used was 40 respondents. The sampling technique used is probability sampling. The data analysis method uses multiple linear regression with the help of IBM SPSS Statistics 25. The results of this study show that Perceived Ease of Use does not directly affect repurchase interest. Price has a direct effect on repurchase interest. Promotion does not have a direct effect on repurchase interest. Perceived Ease Of Use, Price and Promotion have a simultaneous effect on repurchase interest.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
