ABSTRACT In contemporary urban development discourse, the transformative capacity of public art, particularly murals within placemaking paradigms, is a significant area of interest. This paper explores the dynamic interplay between public art and urban settings, focusing on murals as catalysts for urban revitalization. By fostering local economic growth, community participation, and socio-spatial well-being, murals play a pivotal role in urban transformation. Despite their impact, the contribution of murals in Balkan urban landscapes remains underexplored. To address this gap, the paper examines the power of murals through the ‘Street B’ initiative in Pristina, Kosovo. An evaluative framework is introduced to assess murals’ roles in regeneration and placemaking, affirming their significance in transforming urban spaces. Additionally, the regulation of public spaces and artistic creativity, emphasizing the need for clear guidelines and metrics to integrate public art into urban strategies are addressed. By advancing this dialogue, the research enriches existing literature and underscores the aesthetic and socio-functional value of murals in urban change.
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