Provision Of Banking Services Research Articles

Strategi pemasaran BRILink dalam meningkatkan pendapatan Agen

The rapid growth of technology and economic growth is the result of modernization. It is getting easier for people to carry out financial transactions by providing high-quality services as the level of competition between them increases. Banks will make money by providing banking services. Revenue is derived from service-based fees and product revenue. It is hoped that banking services will be able to increase the income of BRILink agents.

Navigating the Landscape of Mobile Banking in Bangladesh: A Critical Examination of Challenges and Opportunities

Mobile Banking is an emerging alternate channel for providing banking services. The primary purpose of this study is to identify the problems of mobile banking and the benefits of mobile banking users in Bangladesh. For the research, both primary and secondary data were used. The total sample consisted of 158 respondents (male 69% and female 31%), and a semi-structured close-ended questionnaire was used. This study adopts a descriptive. Besides, we used the Likert Scale to range the satisfaction and dissatisfaction levels. A frequency test was done to measure the result, and then a graph was used to represent and show the findings efficiently. Statistical software SPSS version 16.0 was used to analyze data. The most significant result shows that 59.5 % of respondents face security and safety risks, and 46.8 % think mobile banking is a quick customer service and time-saving transaction system. So, to run the mobile banking service effectively and efficiently, proper care has been taken, and necessary steps to improve the quality of services.

Factors influencing mobile banking adoption in India: The role of government support as a mediator

AbstractThis study aims to objectively examine the factors influencing mobile banking adoption in India. There has been a model put forth that is founded on the unified theory of acceptance and use of technology and technology readiness. Data was collected from 536 mobile banking users. The primary determinants influencing mobile banking adoption were assessed using structural equation modeling. The study's conclusions indicate that the most significant predictors of behavioral intention to use mobile banking are factors such as performance expectancy, effort expectancy, social influence, optimism, and innovativeness. The relationship between users' behavioral intentions and adoption of mobile banking is partially mediated by government support. With the help of this study, mobile banking service providers in urban India will be better able to develop new services or modify current ones to boost the adoption of mobile banking.

The Impact of the Corona Pandemic on the Marketing of Banking Services and its Reflection on the Result of Banks' Business

Purpose: The aim of this study is to examine the impact of the Corona pandemic on the ability of banks to market their services and its reflection on the result of their activity. Theoretical framework: The research acquires its importance from the role and importance of marketing banking services and thus increasing their revenues, which is reflected in increasing their profits or reducing their losses, as well as the importance of shedding light on the impact of the Corona pandemic on this vital sector, through the weak ability of banks to market their services in the shadow of this pandemic. Design/methodology/approach: The researchers used the descriptive analytical approach through the analysis of the income statement of the banks of the research sample for a series of years. Findings: The results indicated that the pandemic had a substantial impact on banking services since there was a link between the pandemic's expansion and banks' capacity to sell their products. The epidemic also caused banks' levels of liquidity to fall, which had a negative effect on their capacity to extend credit and loans. Research, Practical & Social implications: The study suggests that banks adapt their working practices by moving to electronic transactions for the delivery of financial services. So, in times of crisis, banks need develop new strategies for marketing their financial services. In light of the Corona pandemic, it offers ideas for how the banking industry should develop its methods of marketing its services. Originality/value: The value of the study is important because banks should change their work methods by switching to electronic dealing in providing banking services. In order to face crises, banks should expand their investments in areas that are not significantly affected by crises.

Green finance continuance behavior: the role of satisfaction, social supports, environmental consciousness, green bank marketing initiatives and psychological reactance

PurposeThe study aims to examine the green finance customers' post-usage continuance behavior based on an extended social support theory (SST). Remarkably, this study explores five indirect predictors of green finance continuance behavior (GFCB) (i.e. environmental consciousness (EC), green bank marketing initiatives (GBMI), informational supports, emotional supports (EST) and psychological reactance) and a mediator (i.e. customer satisfaction).Design/methodology/approachIn this study data were collected from 362 respondents from Bangladesh using a purposive sampling method with a structured self-administrative questionnaire and analyzed by partial least square structural equation and modeling using SMART PLS 3.0 software.FindingsThe results depict that the five predictors, i.e. information supports (ß = 0.367, t-statistics = 2.463, p < 0.001), EST (ß = 0.206, t-statistics = 2.315, p < 0.000), EC (ß = 0.324, t-statistics = 3.484, p < 0.000), GBMI (ß = 0.288, t-statistics = 2.028, p < 0.000), psychological reactance (ß = 0.126, t-statistics = 0.969, p < 0.052) influence GFCB while satisfaction is predicted by four predictors except psychological reactance (ß = 0.126, t-statistics = 0.969, p < 0.052). In addition, customer satisfaction (ß = 0.638, t-statistics = 6.317, p < 0.005) also has an impact on continuance behavior. Besides, the study understood that four predictors indirectly influence GFCB through satisfaction except psychological reactance ((ß = 0.080, t-statistics = 964, z = 0.958p < 0.338). Finally, the coefficient of determinations (R2) indicates that the five predictors explained 65.3% of changes in satisfaction, whereas 72.8% of changes are described by the five predictors and customer satisfactions.Practical implicationsFinally, this study highlights the social and managerial implications for the implementers of the green finance industry. It is recommended to emphasize green finance practice as it plays a crucial role in promoting environmental protection, ensuring social equity and driving economic growth. The green banking service providers, industry analysts, green consumers and respective government authorities can generalize green finance activities as an essential aspect of sustainable development to equalize the economic growth with a view to protecting environmental collapse and promoting renewable energy, energy efficiency, sustainable agriculture and other environmentally friendly activities.Originality/valueThe study will enormously contribute to the existing literature validating the proposed holistic framework applying SST along with EC, GBMI and psychological reactance in green finance continuance behavior.

Digital Skill Confirmation Factor Analysis on the Use of Mobile Banking Services in the City of Surakarta

This study conducted in Surakarta, Indonesia aimed to examine the relationship between digital skills and mobile banking usage using Confirmatory Factor Analysis. The study revealed that operational mobile skills, information navigation skills, creative skills, and social skills were the factors that influenced mobile banking usage. However, despite the rapid development of mobile banking, there was still a digital divide. The study recommends modifying the index through Exploratory Factor Analysis for future research. The findings emphasize the significance of digital skills in mobile banking and can be useful for policymakers, mobile banking service providers, and users in Surakarta, Indonesia. This study contributes to the understanding of the relationship between digital skills and mobile banking usage and highlights the need for digital skill development in accessing mobile banking services in Surakarta, Indonesia.

Overcoming Obstacles to Agriculture Finance in India: A Vibrant Prospect of Agri-Entrepreneurship

The traditional agriculture in India used to be affected adversely by the delay in monsoon, drought, inferior quality of seeds and insufficiency of fertilizer and shortage of skilled labour etc. A clear vision of the Government, since independence, changed the environment of agriculture in the country to a great extent. Constant initiatives, in the form of promoting agri-financing by rural credit, infrastructural development, upliftment of standard of living of the farmers, supervisory role of regulatory bodies to provide banking services, strengthening rural financial institutions, have created a healthy ecosystem of agri-entrepreneurship. The increase in demand due to change in food habits of the people, combined with better purchasing power, is encouraging the entrepreneurs to come up with innovative products. The development of financial markets in India, to provide better financial services in the form of insurance and risk management etc., is bringing agrientrepreneurship on the threshold of a golden era.

Service Quality of Mobile Banking in Bangladesh: An Assessment of Customers’ Satisfaction

Mobile banking is now one of the new instruments used in the banking industry to provide digital financial services. In order to ensure the satisfaction of customers, mobile banking service providers concentrate on delivering up-to-date and quality service. The main purpose of this paper is to explore the relationship between the dimensions of service quality (tangible, reliability, responsiveness, assurance and empathy) and the satisfaction of customers. To conduct the study, a total number of 170 respondents were taken as sample from Chittagong region by using simple judgmental sampling technique. A face-to-face interview method was followed by using a structured questionnaire to collect the data. In this study, some statistical measures such as mean, standard deviation, correlation, regression were used to analyze the linkage. The results found that there is a positive relation between service quality dimensions and customers’ satisfaction specifically reliability, responsiveness, assurance, empathy have significant influence on customers’ satisfaction. The study also revealed that tangibles have insignificant relation with customers’ satisfaction. Keywords : Mobile banking, customers’ satisfaction, service quality. DOI: 10.7176/EJBM/15-10-02 Publication date: May 31 st 2023

Audit Trails and Logging Biometric Authentication for Data Security in Banking Using Reporting Tools

Many sectors, including government, consumer electronics, and business security systems, are beginning to see the potential benefits of biometric authentication. More and more businesses, organisations, and individuals are turning to biometric security measures to keep cyberspace safe from malicious actors. Cybersecurity is the practice of protecting computer systems, networks, data, and software from intrusion and other forms of cyberattack. The provision of banking services through electronic means is known as "cyber banking." The rise of online banking is a reflection of the general shift in consumer spending habits. Despite its many advantages, online banking has been plagued by security breaches. Biometric security ensures the identity of individuals by confirming their behavioural and physical characteristics. It is the gold standard of physical security when it comes to verifying identities. Biometric authentication holds that individuals can be uniquely identified by their intrinsic physical or behavioural characteristics. To combat these difficulties, a plethora of security safeguards have been integrated across the entire online banking service. A major danger to the occurrence of criminal or terrorist behaviour, cybercrime has deep roots globally. These threats can jeopardise both internal and external security if no one in charge takes them seriously. Money and personal information are at risk if cybercrime goes undetected. Attacks on the Internet and its supporting infrastructure have happened before. Every single day, crimes involving computers occur, such as hacker attacks and online fraud. In order to combat the threat of cybersecurity and offer the banking industry with a high level of safety and security, the study delves into the essential characteristics of biometric systems in both conventional and Islamic banking

Exploring affiliate marketing's impact on customers' brand engagement and vulnerability in the online banking service sector

PurposeThe purpose of this paper is to examine the impact of affiliate marketing strategies as a tool for increasing customers' engagement and vulnerability over financial services. This is attempted by examining the connection between affiliate marketing factors and customers' brand engagement and vulnerability metrics.Design/methodology/approachThe authors developed a three-staged methodological context, based on the 7 most known centralized payment network (CPN) firms' website analytical data, which begins with linear regression analysis, followed by hybrid modeling (agent-based and dynamic models), so as to simulate brand engagement and vulnerability factors' variation in a 180-day period. The deployed context ends by applying the cognitive modeling method of producing heatmaps and facial analysis of CPN websites to the selected 47 vulnerable website customers, for gathering more insights into their brand engagement.FindingsThroughout the simulation results of the study, it becomes clear that a higher number of backlinks and referral domains tend to increase CPN firms' brand-engaged and vulnerable customers.Research limitations/implicationsFrom the simulation modeling process, the implication for backlinks and referral domains as factors that enhance website customers' brand engagement and vulnerability has been highlighted. A higher number of brand-engaged website customers could mean that vulnerable categories of customers would be impacted by CPNs' affiliate marketing. Improving those customers' knowledge of the financial services utility is of utmost importance.Practical implicationsThe outcomes of the research indicate that online banking service providers can increase their customers' engagement with their brands by adopting affiliate marketing techniques. To avoid the increase in customers' vulnerability, marketers should aim to apply affiliate marketing strategies to domains relevant to the provided financial services.Originality/valueThe paper's outcomes provide a new approach to the literature, where the website customer's brand engagement comes out as a valuable metric for estimating online banking sector customers' vulnerability.

MOBILE BANKING ADOPTION IN VIETNAM: AN EMPERICAL STUDY

Several banks in Vietnam are beginning to provide banking services via mobile phones, but few investigations have explored the factors that could assist bankers in creating mobile services that are appropriate and appealing to bank customers. The aim of this study is to explore the impact of a set of technical attributes on the adoption of mobile banking in a developing country like Vietnam. The study utilizes the Diffusion of Innovation theory as a framework to investigate the factors that could influence the adoption and usage of mobile banking. The study specifically examines the potential facilitators and barriers to mobile banking adoption, including the five attributes of innovations identified in previous studies: relative advantage, compatibility, complexity, trialability, and observability, as well as perceived risk. This research is the first attempt to apply the Diffusion of Innovation theory to the context of mobile banking in a developing country like Vietnam. This study addresses this gap by analyzing various factors that influence mobile banking adoption. The study draws on the Diffusion of Innovation theory and collected data from 420 mobile banking users. The results indicate that adoption is positively influenced by relative advantage, compatibility, and observability, while trialability and complexity have no significant effect. Perceived risk has a negative impact on adoption, which contradicts previous research findings. The study's conclusions will have practical implications for the banking industry in Vietnam.

ІННОВАЦІЙНІ ТЕХНОЛОГІЇ В МАРКЕТИНГОВІЙ ПОЛІТИЦІ БАНКІВ

In the face of dynamic changes and uncertainties such as pandemics, crises, and war, the banking business is focusing on maximizing its transition to online services. This requires a constant search for innovative banking service channels that reduce irrational operating costs, while ensuring that each client can receive necessary banking services. The article aims to study the trends in the development of innovative marketing technologies in the activities of banks and identify the features of communication channels in the context of digitalization. The article notes that the development of innovative marketing technologies for promoting banking products requires a study of the audience to whom these products and services should be directed. This includes the knowledge and skills of using digital financial technologies. Innovations create new opportunities for products/services, as well as new strategies and commercialization channels. The article outlines the problems of providing banking services using digital information technologies in Ukraine. Four types of business models for the bank's marketing policy in the context of digitalization are identified, namely: closed ecosystem, digital "killer", service model, and aggregator model. The article considers the potential opportunities for customers to use such technologies and the capabilities of banks to develop and implement digital marketing technologies. Digital marketing is described as targeted and interactive marketing, which involves the use of information, financial, and digital technologies and channels. New approaches, innovative tools, and communication channels for digital marketing of banking products and services are identified. The article notes that offline channels are still relevant for banking marketing but emphasizes that the use of digital channels has its own specifics and technologies depending on the market segment and audience. Additionally, it should be noted that the development of innovative marketing technologies requires creative thinking and significant information and analytical support.

USING FINANCIAL TECHNOLOGY APPLICATIONS AND ARTIFICIAL INTELLIGENCE IN DEVELOPING THE BANKING SECTOR

The trend towards financial technology and artificial intelligence has become the dominant feature in providing banking services and managing banking activity, as this modern trend imposed by the technological revolution in recent years has allowed radical changes in the structure of banking services and customer interaction patterns, and there fore most banks seek to invest in Applications of financial technology and artificial intelligence and entering into partnerships with merging companies to improve their competitiveness and increase reliance on modern technology in providing banking services, and accordingly this research paper aimed to shed light on what financial technology and artificial intelligence are and highlight the role of their applications in developing the banking sector accredited. This is based on the descriptive approach because it is commensurate with the nature of the subject being taught. The study concluded that the use of artificial intelligence has helped to develop banks' performance by improving the quality of banking services which is provided to customers, reducing transaction costs and increasing efficiency due to the rapid response to customer requests, it may take a long time, and it may sometimes be impossible for humans to analyze all data It also contributed effectively to the availability of financial services to marginalized and excluded groups in the formal financial systems. The study also concluded that financial technology can make banking services faster, cheaper, and more secure, transparent and available

Consumer Protection in Banking Sector: With Special Reference to Ombudsman Scheme

Consumer protection act which takes care of consumer's rights. This act covers various sectors. One of these sectors is a banking sector. As per act in banking sector consumer is a person who avails or hires a service for consideration. So any person who owns an account in the bank or takes a service from bank becomes its customer and he can file a complaint for deficiency or regarding unfair practices by the banks. The bank is liable for deficiency in service for inordinate delays in providing banking services and the customer of the bank is entitled to claim compensation for the loss and the injury suffered by him due to the inordinate delay in the payment. This act provide for easy and fast redressal of the complaint of the customers. For fast redressal of the complaints RBI is running Ombudsman scheme under its governance which aims at protecting the consumer.

English

The evolution of blockchain technology has drastically altered the provision of banking services. Businesses are currently transitioning to a paperless environment. Robots are taking over labor-intensive jobs, Artificial Intelligence (AI) is assisting in tracking any massive disaster, and biotech is assisting in curing multiple illnesses in a matter of seconds. Blockchain, one of the most important inventions of our time, is poised to assist individuals in reaching new heights of innovation in almost all domains. However, like other technologies, blockchain is confronting unique hurdles that must be overcome before widespread adoption particularly in Ghana and in Africa as a whole. This paper sought to examine the opportunities and challenges of the adoption of blockchain technology in Ghana. A qualitative technique in data gathering was employed for the purpose of this paper. The study used an interview-based technique, aimed to identify and communicate the problems that the banking sector in Ghana experiences in adopting blockchain technology. The interview took place in Ghana&#39;s capital, Accra. One representative from the Ghanaian Central Bank and nine from Commercial banks were interviewed. The paper concludes that the implementation of blockchain technology in Ghana&#39;s banking sector is being hampered by a lack of international norms or laws, high energy costs, a lack of intermediaries, poverty, corruption, a lack of infrastructure, and a lack of technical support. &nbsp; Key words: Adoption, banking sector, blockchain technology, financial industry, opportunities, challenges.

Factors driving customer satisfaction in Vietinbank’s retail banking product

The current retail banking sector is very dynamic and very competitive. In the past, many banks involved in retail banking attached much importance to establishing how the quality of service influences the satisfaction of their customers. Therefore, this paper seeks to contribute to the existing knowledge on the role played by the quality of service rendered to customers towards their general feeling of satisfaction with their retail banking service provider. The study's findings would assist retail banks in understanding how the service offered to their customers impact the feeling of gratification. A survey of randomly selected customers of the Vietinbank, Vietnam, was carried out. The research found a direct correlation between customer satisfaction and service quality. The study provides a deep comprehension to managers of retail banks and marketing professionals on the main drivers for developing and retaining customer satisfaction. To this end, banking institutions must develop clear policies and product offerings tailored to customer satisfaction

AN ANALYSIS OF CREDIT GROWTH THROUGH TRADITIONAL BANKS AND FINTECH COMPANIES IN INDIA

The evolution of FinTech companies in banking sector has shifted the way of providing banking services. Utilizing the power of innovative technologies like machine learning, artificial intelligence, etc. these FinTech companies have captured the financial market. Now they are moving toward the core business segment of banks i.e., lending. Fintech lending covers all the credit activities performed over the internet via a digital platform or web. FinTech companies provide digital platforms to lenders for providing credit facilities. Recently, the credit through FinTech companies has shown rapid growth in terms of new loan accounts as well as amount disbursed. This paper has analysed the growth of FinTech credit based on the data of 119 companies from 2019 to 2021 and it was found that the both number of new loan accounts and credit disbursed have grown with 51% and 42% respectively. The FinTech credit portfolio outstanding was also 16% Y-o-Y growth. With rising trend, the FinTech has highest delinquency rate after Public sector banks. However, while comparing with the volume and value of credit through schedule commercial banks in India, FinTech credit is far behind the SCBs and it will take lot of times and support of regulatory authorities &amp; government to come parallel to SCBs.

Innovative technologies in the banking sector of Ukraine in the period of digitalization

Today, interbank competition is gaining momentum, so the introduction and development of innovative technologies in the provision of banking services is becoming particularly relevant. In addition, the improvement of innovative technologies in the banking sector will ensure the efficient operation of the banking system and increase the level of the economy of Ukraine by increasing innovative ways of carrying out financial transactions. The goal is to study the prospects for the integration of financial technologies in the banking sector, to identify strengths and weaknesses, as well as threats and opportunities for the influence of these technologies in the banking industry. The theoretical and methodological main articles are the works of Ukrainian scientists on the implementation of banking innovations and financial technologies. Empirical and theoretical research methods were used in the research process, which made it possible to reveal the essence of the concept of innovative activity and innovative technologies. An analysis of modern promising innovative technologies in Ukraine and in the world was carried out. With the help of SWOT analysis, the strengths and weaknesses of innovative technologies, such as: ManuScan, electronic wallets, electronic payment systems, were investigated. Special attention was paid to the category of threats of such innovative technologies as hacking and virus attacks, since these innovative technologies are used in the banking and financial system at the state level. Innovative technologies are analyzed as a complete innovation of changes in the activity of the financial sphere of Ukraine with the aim of improving the use of the banking and financial sphere of Ukraine, increasing monetary transactions both on the territory of Ukraine and outside of it. The activity of banking institutions using the latest, improved financial products and services is considered. The practical value of the study is that it can become a basis for achieving stable and efficient functioning of banks in the future, as well as provide recommendations for the implementation of the latest electronic payment systems, which are currently gaining popularity

Assessing technology banking service providers using fuzzy MCDM approach

Assessing technology banking service providers using fuzzy MCDM approach

Социальный банкинг: элиминация двусмысленности

Introduction. Social banking as a financial practice of socially-oriented banks is widely interpreted as value-oriented, alternative, civic, ethical, sustainable banking organizations, which makes it possible for an interested banking organization to demonstrate its social and environmental obligations. Meanwhile, they have a clear discrepancy between the declared intentions and the real situation. The article presents a new classification of banks in accordance with their real socially useful activities. Based on the review of sources, the evolution of social banking is presented, the definition of a socially-oriented bank is formulated as a special type of bank aimed at maximizing a positive contribution to the development of society by providing banking services in accordance with the principles of sustainable development, transparency and cooperation. Methods. The research is based on the analytical approach, as well as methods of comparison and abstraction. Results and their discussion.&nbsp; The author's typology is proposed. It is concluded that only ethical banks really diverge from the prevailing logic of traditional banks. As for social banks, using investment banking operations, even moderately, they differ from conventional banks only in quantitative terms. The related feature of traditional and social banks can ultimately be visualized as variations within the same paradigm.