Abstract
The traditional agriculture in India used to be affected adversely by the delay in monsoon, drought, inferior quality of seeds and insufficiency of fertilizer and shortage of skilled labour etc. A clear vision of the Government, since independence, changed the environment of agriculture in the country to a great extent. Constant initiatives, in the form of promoting agri-financing by rural credit, infrastructural development, upliftment of standard of living of the farmers, supervisory role of regulatory bodies to provide banking services, strengthening rural financial institutions, have created a healthy ecosystem of agri-entrepreneurship. The increase in demand due to change in food habits of the people, combined with better purchasing power, is encouraging the entrepreneurs to come up with innovative products. The development of financial markets in India, to provide better financial services in the form of insurance and risk management etc., is bringing agrientrepreneurship on the threshold of a golden era.
Published Version
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