Factors influencing mobile banking adoption in India: The role of government support as a mediator

Abstract

AbstractThis study aims to objectively examine the factors influencing mobile banking adoption in India. There has been a model put forth that is founded on the unified theory of acceptance and use of technology and technology readiness. Data was collected from 536 mobile banking users. The primary determinants influencing mobile banking adoption were assessed using structural equation modeling. The study's conclusions indicate that the most significant predictors of behavioral intention to use mobile banking are factors such as performance expectancy, effort expectancy, social influence, optimism, and innovativeness. The relationship between users' behavioral intentions and adoption of mobile banking is partially mediated by government support. With the help of this study, mobile banking service providers in urban India will be better able to develop new services or modify current ones to boost the adoption of mobile banking.