Media Promotion Research Articles

Perancangan Rebranding Logo Pantai Joko Mursodo

Joko Mursodo Beach, as a tourist destination in Lamongan Regency, has great potential but is constrained by weaknesses in visual identity that are not yet strong and consistent. The lack of coordinated branding planning as well as the lack of implementation of a clear visual identity in various media are major obstacles. The lack of information conveyed to tourists through social media is also a problem, resulting in low public and tourist awareness of the potential of the beach. In this design, qualitative methods are implemented by conducting interviews, observations, and distributing questionnaires to the community. The data was then analyzed using a descriptive approach as well as the TOWS model. Therefore, the rebranding of Joko Mursodo Beach is needed to create a strong and attractive image. This will be achieved through the development of structured designs, improvement of promotional media, and delivery of more complete and interesting information. These steps aim to increase public awareness and the attractiveness of Joko Mursodo Beach as an attractive tourist destination.

Marketing Communication Strategy in Tourism Development based on Local Wisdom of Jayapura City Communities

<p><strong>Introduction:</strong> Based on a two-way communication model, effective communication between stakeholders can foster citizen participation in tourism management. Jayapura City's coastal tourism potential must be professionally managed, as evidenced by limited facilities and ineffective promotional strategies. The study aims to examine the community's social, economic, and cultural characteristics and devise an effective marketing communication strategy for developing coastal tourism in Jayapura City.</p><p><strong>Methods: </strong>A qualitative approach utilizing a causal descriptive survey method, also called mixed methods. With Lisrell, the research was analyzed using multiple linear regression and the Structural Equation Model (SEM) model.</p><p><strong>Findings:</strong> The effectiveness of marketing communication in the development of beach tourism in Jayapura City is relatively low in the role of tourism managers and the use of media in tourism promotion. Coastal tourism managers are still dominated by the elderly who are not updated with digital technology. The potential of culture and local wisdom has not been optimized in tourism management. There has been no synergy between interested parties such as government, customary, and community in the application of tourism marketing communication.</p><strong>Originality:</strong> Many studies have been conducted on tourism marketing communication strategies, but only a few have studied them from the perspective of tourism development which involves participation and local wisdom of the people in Papua. This study shows that marketing communication strategies are part of the solution, and research on local wisdom and community culture can provide alternative tourism development to improve the welfare of local communities.

AI hype, promotional culture, and affective capitalism

This article centres AI hype within promotional culture. It incorporates scholarship on hype, affect and emotion from media, communications and cultural studies, as well as from market studies, to pose the following questions: ‘What role does promotional culture play in AI hype cycles?’ ‘What are the main promotional forms of emotion evident in the 2020s AI hype cycle?’ And finally, ‘What are the ethical implications of promoting emotion in AI hype cycles?’ The article explores the growth of twenty-first century promotional culture, particularly in the global tech sector, before examining links between promotional culture, emotion, affect, media and capitalism. Drawing on interdisciplinary approaches, the article contends that AI hype has successfully persisted because now, more than ever, contemporary promotional culture strategically deploys emotions as part of affective capitalism, and the affective nature of a digital media infrastructure controlled by the tech sector. The ensuing analysis isolates different emotions circulated by AI hype, including doomsday hype, drawing on examples from the 2020s AI hype cycle. The article concludes by examining the ethics of promotional culture as part of the combined knowledge apparatus supporting value construction in AI.

Pengaruh Labelisasi Halal, Brand Awareness, dan Viral Marketing Terhadap Keputusan Pembelian Konsumen di Mixue: Studi Kasus pada Pelanggan Muslim Mixue di Surakarta

he food and beverage industry in Indonesia continues to experience growth amidst various ever-changing market trends. Ice cream is one of the most popular food products in Indonesia. One of the ice cream brands that is currently widely discussed by the community is Mixue ice cream. Consumers who are aware of this brand make Mixue easily remembered and recognized. Technological advancements make it easier for people to obtain and access new viral information. Viral marketing strategies facilitate this brand in introducing itself to consumers and serve as a promotional medium for marketers. The emergence of halal certification provided by MUI for Mixue has a significant influence on Indonesian society due to the majority of its population being Muslims. This research aims to analyze the influence of halal labeling, brand awareness, and viral marketing on consumer purchasing decisions in Mixue, especially among Muslim consumers in Surakarta. This study is a quantitative research type using survey methods. The research technique used is purposive sampling, where the researcher uses their own considerations in selecting the necessary population to provide information that is in line with the research needs. The researcher used primary data in analyzing the data. This method was carried out by distributing questionnaires to the target population and obtaining a sample of 210 respondents. The data processing used was with SPSS Statistics version 26. The results of this study indicate that the halal labeling variable, brand awareness variable, and viral marketing variable significantly influence Muslim consumer purchasing decisions in Mixue simultaneously..

Web Series Dokumenter Motorcycle Travelogue Episode "Kebun Teh Jogja Ki Suko” dengan Bentuk Laporan Perjalanan

Documentary Web Series “Motorcycle Travelog Episode Kebun Teh Jogja Ki Suko” Documentary Web Series is a form of documentary that is broadcast periodically on a digital platform. Documentary web series "Motorcycle Travelogue" tells the story of a journey to a place that can be developed and has the potential to be better known to the public. This episode will focus on Ki Suko's tea plantation located in Nglinggo hamlet, Samigaluh, Kulon Progo. This plantation was started by a an ex-girlfriend named Sukohadi who chose to move back to his hometown to develop tea commodities, which was very suitable for the geographical conditions of his village which was at an altitude of 1000 meters above sea level with land conditions that were on the outskirts of the city. Pak Suko's tenacity produced very good results with the emergence of several variants, ranging from green tea, gold tea, yellow tea, and silver needles that reach millions of rupiah.The method of making documentary films uses the creative process method, namely Exploration, Improvisation/Experimentation and Formation or Embodiment of Works, The method is divided into pre-production, production and post-production stages. While the results of i Documentary film making will be opened using social media, namely through YouTube as a promotional medium. Key_word : Web Series, Documenter, Ki Suko tea plantation

Print Media Role and Its Impact on Public Health: A Narrative Review.

Print media plays a pivotal role in communicating public health information, acting as a vital channel for spreading awareness and encouraging healthy behaviors. This narrative review delves into the historical significance of print media in health communication while evaluating its relevance in today's digital media environment. Despite encountering significant hurdles like digital competition and financial limitations, print media remains indispensable for addressing crucial health issues and disseminating information during public health emergencies. Effectively utilizing print media for health promotion necessitates careful planning, thorough evaluation, and targeted distribution to ensure widespread impact and audience engagement. Employing a comprehensive search strategy, relevant literature was identified through electronic databases and manual searches of reference lists. The gathered literature underwent rigorous screening to align with the review's objectives, with key insights synthesized through iterative analysis. Print media remains a cornerstone of health communication, offering tangible avenues for information dissemination and audience interaction. However, its efficacy is subject to various factors, including technological advancements, evolving media landscapes, and challenges in content dissemination. Overcoming these obstacles requires innovative approaches and collaborative endeavors to harness the full potential of print media in advancing public health objectives.

Pengaruh Fasilitas dan Media Promosi terhadap Keputusan Berkunjung Kembali di Wisata Alam Geosite Sipinsur Kabupaten Humbang Hasundutan

The Sipinsur Geosite is a tourist attraction in Humbang Hasundutan Regency which is often visited by tourists with its beautiful natural views of Lake Toba. There are several factors that influence the decision to return to a destination such as facilities and promotional media. This research aims to determine the influence of facilities and promotional media on the decision to return to the Sipinsur Geosite partially and simultaneously. This research was conducted using a quantitative approach. The object of this research is the Sipinsur Geosite with data collected through a questionnaire. Analyzed using data quality tests, classic assumption tests consisting of normality and reliability, multiple linear analysis, hypothesis testing and coefficient of determination tests. The results of the research show that facilities and promotional media partially have a positive and significant influence on the decision to revisit the Sipinsur geosite natural tourist attraction with a calculated t value for facilities of 2.752 and promotional media of 9.639. Simultaneously, facilities and promotional media have a positive and significant influence on the decision to visit again with a value of f count > f table 96.101> 3.091 and overall facilities and promotional media influence interest in visiting again by 66.5% and the remaining 33.5% is influenced by factors. other. Keywords: Facilities, Media Promotion, Visit Decision

CONSUMER BUYING BEHAVIOUR REGARDING ONLINE ADVERTISMENT

In the era of digitization, the landscape of marketing has undergone a profound transformation. Traditional methods of advertising are gradually being overshadowed by the pervasive influence of online platforms. Among the myriad forms of online marketing, online advertising stands out as a powerful tool for reaching consumers in an increasingly interconnected world. In the context of India, a country witnessing rapid digitalization and a burgeoning online population, understanding consumer buying behavior regarding online advertisements assumes paramount importance. This introduction serves to contextualize the significance of studying consumer behavior in the realm of online advertising within the Indian market. The proliferation of the internet and the widespread adoption of smartphones have revolutionized the way businesses engage with consumers. Online advertising, encompassing various formats such as display ads, social media promotions, search engine marketing, and influencer collaborations, has emerged as a cornerstone of modern marketing strategies. Its appeal lies in its ability to target specific demographics, track user interactions, and personalize content, thereby enhancing its effectiveness compared to traditional advertising channels.

Tourism photography: a form of adaptation to sustain the heritage district of Malioboro, Yogyakarta

The study discusses the role of tourism photography in the increasing existence and sustainability of heritage areas in Yogyakarta. Tourism photography has become a lifestyle trend in the current digital era. The principle of tourism photography as a promotion media of tourism objects and destinations contributes to the increasing popularity of the heritage areas in Yogyakarta as the uniqueness of urban tourism in Yogyakarta. Tourism photography is developing in the heritage area of Malioboro. It can be seen as an opportunity and a threat for the district as well. Therefore, the study aims to find out the sites and their architectural characteristics that are used as the setting of tourism photography. The study implemented an explorative case study method with Malioboro heritage area as the case study. Data was collected through a participatory observation, interviews with key persons and participants, and relevant documents. The results of the study shows that tourism photography plays a key role in the preservation of heritage buildings in the Malioboro heritage area. The activities of tourism photography in the Malioboro area involve the local community as the actors of tourism photography, such as photographers, renting traditional costumes and preparing the local transportation. The active participation of the local community gives financial benefits for the community. Furthermore, the old buildings are well maintained, so that they become more attractive for tourists. It can be said that tourism photography contributes to the effort to maintain the heritage buildings in Malioboro, Yogyakarta.

Development Of Motion Graphic Video Media In Promoting Embung Puri Idaman Tourism In Purwosari Village

This study aims to analyze and develop video media that is valid and practical as a medium for promoting embung puri idaman tourism in purwosari village, East Oku district. This research is a development research using the borg and gall research model. The practicality and validity of the media were assessed by three expert validators, namely language expert validation, media expert validation, and material expert validation. The implementation of promotional video media was carried out in two stages, namely one to one trials and small group trials. The result of this study is a promotional video media tour that has an average level of validity on experts 93.5% with a very practical category. While the feasibility score at the one to one stage is 97.5% with a very feasible category, and at the small group stage is 86.42% with practical and valid categories. Based on the results of the above research, therefore, the tourism promotion video media developed attracts the attention of potential tourists, which is stated to foster interest in visiting Embung Puri Idaman so that it can be used.

Visual Identity Design to Support Media Promotion for the Digital Business Study Program at the Indonesian University of Education

In today's digital era, visual identity is an important point for creating a consistent visual identity. Especially as a promotional media which is an effective strategy in increasing student awareness in choosing study programs at higher education. Determining long-term choices that will have an impact on students' lives makes choosing a study program an important decision for prospective students. The student's future social life, profession, and level of personal satisfaction may be affected by this decision. Selecting a study program at a university is seen by prospective students as having the power to change the course of a person's life. Therefore, choosing a particular study program is a crucial choice. The visual identity attached to the product is very important for universities to facilitate media for the Indonesian Education University's Digital Business Study Program.

Digital Marketing dalam Meningkatkan Keunggulan Kompetitif Kerupuk Singkong Desa Petung Kabupaten Gresik

The rapid development of technology has an impact on changes in behavior and people’s lives in all sectors. Technological progress cannot be avoided. Therefore, we must be able to use it wisely to support productivity in life, both in the sectors of Government, Culture, Education, and the Economy. The method used in the implementation of community service is ( socialization is carried out by exposing digital marketing materials; (2) education, namely providing an understanding of the importance of labeling on product packaging; (3) training and practice of making labels and Instagram social media for promotion and market product so that the marketing reach os its product is more comprehensive. This community service activity concludes that the socialization, education, training, and practice participants went well and succeeded; the cassava cracker business owner has put a unique name label (Krusava Ma’Yah) on the cracker packaging and has an Instagram @_krusava ma’yah, which was created and made by the trainees. It is hoped that the improvement in the condition of business actors after assistance will be able to increase the competitive advantage of cassava cracker product.

Pengaruh Media Sosial Dan Daya Tarik Wisata Terhadap Keputusan Berkunjung Pada Kebun Jeruk Hijau Manis Desa Pematang Kuing, Kecamatan Sei Suka, Kabupaten Batu Bara

The emergence of so many social media has had an excellent impact, one of which is on the tourism sector. By making it easy to access information on social media related to all travel activities. This research aims to see how much influence social media promotion (X1) and tourist attractions (X2) have on the decision to visit (Y) at the Sweet Green Orange Garden, Pematang Kuing Village, Sei Suka District, Batu Bara Regency. This study uses a quantitative approach. The population in this study was all tourists (period October 2022 - September 2023) of the sweet green orange garden, totaling 7750 visitors. The data was obtained from a Likert scale questionnaire and distributed directly in hardcopy paper containing the questionnaire. The sample for this research comprised 99 samples taken using the Slovin formula, and the sample collection technique used was non-probability sampling in the form of accidental sampling. This research data was analyzed using multiple linear regression analysis. This research shows that the social media promotion variable partially has a positive and significant effect on the decision to visit, and the tourist attraction variable partially has a positive and significant effect on the decision to visit. Meanwhile, the variables of social media promotion and tourist attraction simultaneously have a positive and significant effect on the decision to visit the Sweet Green Orange Garden, Pematang Kuing Village, Sei Suka District, Batu Bara Regency, with an R Square value of 0,414 or 41,4%.

Development Of Putu Bendera Promotional Media

This research was motivated by the absence of putu bendera promotional media in the form of making putu bendera advertising videos. The purpose of development in this study is to develop putu bendera promotional media in the form of putu bendera advertising videos so that putu bendera is better known to the wider community.This type of research is development research with the development model used is Planning, Production, and Evaluation (PPE). The trials in this study consist of 3, namely validity tests, practicality tests and effectiveness tests. While the data analysis technique used is a descriptive data analysis technique, namely by describing the validity, practicality, and effectiveness of using putu bendera ad videos.The results of this development conclude as follows; (1) Expert validation is declared very valid with an average value categorized as very valid (2) The practicality of the putu bendera ad video based on the practicality test on the putu bendera maker is declared very practical (3) The effectiveness of the putu bendera ad video based on the effectiveness test to the community in Barus District with the effective category. The conclusion of this study is that this putu bendera advertising video is valid, practical, and effective to increase public attraction to putu flag.

UI/UX DESIGN ON A COMPANY WEBSITE PROTOTYPE USING THE SPRINT DESIGN METHOD (CASE STUDY: PT. REAL MEDIA LAB)

A company's online visibility is essential in today's digital era, especially for promoting products and reaching a wider audience. One means to make it happen is the company website. Designing a website as a medium of information, promotion, and communication without an introduction and understanding of the psychological aspects will result in a system that fails. A website with an attractive user interface (UI) will create a good user experience (UX). A standard is needed to produce a good website interface, which will become a benchmark in actual system design, in this case, a prototype. Apart from being a standard, prototypes can be used to test system performance before implementation. The method used in designing the user interface prototype in this study is the design sprint method. Data was collected by interviewing and surveying stakeholders (company leaders), employees, and consumers actively involved in the company's system to explore users' needs. Based on user needs, a company website prototype is designed. Prototype testing includes testing usability, content, aesthetics, and quality of information. Testing involving 16 respondents. The test results show an average of 60% of users give a positive response.

PHOTOGRAPHY IN TOURISM

Basically, humans are social creatures that cannot be separated from the people around them. This affects a person's lifestyle, be it a lifestyle that is closely related to the development of society, which contains values such as social strata, imagery, and self-actualization which are all for the search for a new identity. Where in this case we know that in the world of tourism has developed rapidly in which there are several components related to the world of tourism, one of which is media photography that plays a role in the world of tourism which is used to capture moments in us doing tourist trips, which in this case aims as a promotional media because of the results of good pictures will make people interested in visiting tourist attractions especially Bali, where we all know that Bali is one of the destinations visited by many local and foreign tourists, now this is how important media photography is in the world of tourism.

Research on Consumer Willingness to Purchase Time-honored Brand Products Based on TPB Theory in the New Media Environment

In the context of the digital economy, utilizing new media for marketing and brand promotion has become the direction of digital transformation for China’s time-honored brand enterprises. This paper takes consumer research data as a sample and based on the theory of planned behavior (TPB), establishes a mechanism model for the impact of consumer willingness to purchase China’s time-honored brand products in the new media environment. The conclusion of this paper is as follows: First, subjective norms become the most important factor influencing consumer attitudes. Secondly, the level of new media marketing for time-honored brands can significantly influence consumer attitudes and promote the conversion of consumer purchase intention. Finally, perceived behavioral control can significantly influence the attitude of consumers, but it cannot significantly affect their behavior. This paper provides policy recommendations for improving the competitiveness and marketing level of China’s time-honored brands in the new media environment from the aspects of social media construction, new media operation, promoting product innovation and model innovation.

Research on Innovative Paths for Journal Editing and Publishing in the New Media Era

This article analyzes the current situation of journal editing and publishing in the new media era and proposes relevant innovative strategy suggestions. It first analyzes the challenges faced by traditional journal editing and publishing, including low efficiency in information dissemination and outdated content formats. Then it discusses the opportunities brought by the new media era, such as real-time publishing and social media promotion. It also puts forward innovative pathways, including introducing new media technologies, expanding content expression methods, and strengthening academic exchanges and collaborations. Specific measures and suggestions are provided for enhancing the new media literacy of editorial teams, strengthening academic integrity and quality management, and optimizing the knowledge service functions of journals.

Redesign Visual Identity 2R Handy Craft as An Effort to Improve Brand Image and Promotion

2R Handy Craft is an MSME that operates in the field of fashion and souvenirs typical of Lampung. As a growing MSME. 2R Handy Craft has a logo that contains elements of plagiarism which can be detrimental and hinder the development of 2R Handy Craft itself, as well as inappropriate promotional media in introducing and offering products from 2R Handy Craft. This redesign uses the morphological method as a creative method to formulate the visual concept of a design. The morphological method was used to redesign the brand image of 2R Handy Craft so that it could create a strong logo visualization to represent the brand image of 2R Handy Craft. Logo design begins with collecting visual data, verbal data, analysis, visual concepts, finalizing the design and then supporting it with promotion through main and supporting media. The result of this redesign is a logo and philosophy which is applied to the main media, namely standard manual graphics, then assisted by supporting media, namely Instagram, stationary set, vehicle design and so on.

Forms and methods of media promotion ballet theatre in PRC

Forms and methods of media promotion ballet theatre in PRC