Abstract
This article analyzes the current situation of journal editing and publishing in the new media era and proposes relevant innovative strategy suggestions. It first analyzes the challenges faced by traditional journal editing and publishing, including low efficiency in information dissemination and outdated content formats. Then it discusses the opportunities brought by the new media era, such as real-time publishing and social media promotion. It also puts forward innovative pathways, including introducing new media technologies, expanding content expression methods, and strengthening academic exchanges and collaborations. Specific measures and suggestions are provided for enhancing the new media literacy of editorial teams, strengthening academic integrity and quality management, and optimizing the knowledge service functions of journals.
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