Media Promotion Research Articles

Evaluation of narrative elements of virtual tour video via Instagram as media promotion of National Parks in Indonesia

Evaluation of narrative elements of virtual tour video via Instagram as media promotion of National Parks in Indonesia

The influence of social media on tourist behavior

AbstractThis study explores the influence of the technology acceptance model (TAM) to identify the impact of social media use on the behavior of potential travelers. Data derived from 586 respondents to a recent survey carried out in Southern China suggest that: (a) tourists' perceptions of ease of use and their perceived interest in social media have a significant positive effect on attitudes toward using it; (b) the perceived usefulness of social media has a significant positive effect on attitudes toward using it; and (c) the positive effects of external factors such as subjective norms and interactivity on tourists' perceptions of its usefulness, ease of use and interest in social media have been verified. This study puts forward suggestions on the use of social media promotion and marketing in tourism destinations resulting from the survey.

Total Cost of Ownership of Electric Car and Internal Combustion Engine Car with Performance Normalization

In the transportation sector, motorized vehicles are currently a contributor to pollution in Indonesia, producing CO2 emissions. In an effort to achieve environmentally friendly and low-carbon motorized vehicles, promoting electric cars to the public is an important strategy that is being pursued by countries throughout the world. The large target of converting ICE cars to electric cars requires a series of analyzes to accelerate efforts to convert the use of electric cars from various angles which will ultimately be successful as a promotional medium for potential electric car users. To carry out this analysis, there is one calculation method, namely calculating the total cost of ownership (TCO) of an electric car. This method has been studied in countries that are concerned with promoting the use of electric cars. In this research, we will present a calculation model for the TCO of electric cars and the TCO of conventional internal combustion engine (ICE) cars as a comparison. The cars analyzed in this research consist of several electric cars and ICE cars according to their respective performance levels, where for each electric car an analysis of several battery ownership schemes is also attempted, namely those owned by the car owner, rental batteries and those owned by the car owner. However, some components can be repaired. The calculation model will consist of capital and operational costs, namely the purchase price, resale value, government subsidies, retailer discounts, battery replacement costs, maintenance, insurance, vehicle tax and energy consumption costs. All data was obtained from literature studies and information from vehicle distributors in Indonesia. The TCO model is analyzed based on the average distance traveled, namely 20,000 km/year for 10 years of driving. The research results show that the TCO of BEVs with a rental battery scheme is cheaper than ICEs for cars with 93, 167 & 210 hp, namely 2,961; 6,227; & 5,633 (USD) and the TCO of ICE is cheaper than BEV with a rental battery scheme on cars with 40 & 95 hp, namely 796 & 5,793 USD. Several components that make up TCO costs will later be proposed to be considered for adjustment so that vehicle purchases can grow significantly. Knowledge from this research can be useful for consumers, product manufacturers, planners, and government policy makers.

The Relationship between Promotional Media on Cigarette Packaging and the Level of Susceptibility and Seriousness that Students Feel about Quitting Smoking in State High Schools of the Same Level in the City of Kendari

Introduction: The inclusion of advertisements warning of the dangers of smoking on cigarette packaging raises various views among teenagers, especially among students, who are easily influenced by something new, unique and interesting. Most Indonesian student smokers already have a smoking habit, with 33.9% being male and 2.5% female. This study aims to analyze the relationship between Promotional Media on Cigarette Packaging and the Level of Susceptibility and Seriousness that students feel about quitting smoking in State High Schools of the same level in Kendari City. Method: This research uses a quantitative research design with a cross-sectional research design. The population is all students who smoke in Kendari City High Schools, totaling 104 people. The number of samples using the Lameshow sample formula is 60 people and the sampling technique uses stratified random sampling. Result: This research shows that promotional media on cigarette packaging is related to the vulnerability and seriousness felt by students in quitting smoking in State High Schools of the same level in Kendari City. Conclusion: The government needs to change the promotional media on cigarette packaging, by changing the size of the image to 50% of the width of the front and back of the cigarette pack, accompanied by larger warning writing.

Lifestyle of primary healthcare professionals (nutrition, tobacco, sexual health): a cross-sectional survey

Introduction. Healthcare workers (HCWs) should theoretically have the necessary education and environment to adopt a healthy lifestyle, and they supposedly also should have a higher participation rate in WHP programmes. HCWs are, for several reasons, considered to be a key group in health promotion, especially due to the fact that the healthcare system reaches a substantial number of people in need of lifestyle changes such as increased physical activity (PA) [5]. Furthermore, healthcare professionals are considered to be the most credible source of health information [6]. HCWs' lifestyles can play an important role in increasing awareness among patients regarding lifestyle changes, because HCWs' own lifestyle habits and interests in lifestyle behaviour have been shown to positively influence their counselling practices and attitudes [6–7]. The international movement 'Health Promoting Hospitals and Health Services', which was initiated by the World Health Organization (WHO), highlights the importance of also focusing on the health and lifestyle of the employees. Methods. We conducted survey based on a standardized and adapted questionnaire that included socio-demographic data and points related to healthy lifestyle. We adhered to the latest recommendations on designing and reporting survey studies. Before conducting the study, the questionnaire was pretested among 5 experts and revised twice. The survey was conducted in Kazakh / Russian for respondents who speak two languages fluently at the choice of participants. The filling of the questionnaire took on average 45 minutes. We reported absolute numbers and percentages. Chi-square tests were used to compare responses between groups. Results were considered significant at a P value of < 0.05. Statistical analyses were performed using the application SAS OnDemand for academia (version 3.81, Carry, North Carolina, USA). Results. Our data revealed that nurses were more likely to adhere to healthy eating principles and to have a regular diet at home. GPs were more likely to consume fast food and add salt when food is not salted enough. Nurses were more likely to eat greens regularly. GPs had a stronger belief in the impact of diet on health. More nurses rated their diet as healthy. Media promotion significantly influenced GPs for changing diet towards healthier options. Eating patterns vary according to the risk of stress. Research shows that chronic stress influences the amount and types of consumed food, contributing to both overeating and malnutrition, and that stress hormones can lead to the development of obesity. GPs are more likely to have used tobacco products compared to nurses. GPs are more likely to smoke more than 10 cigarettes per day. GPs have a slightly higher belief in the necessity of a healthy lifestyle compared to nurses. GPs and nurses have different testing frequencies for Hepatitis B and C, with nurses testing more frequently. GPs are more likely to have sexual activity after drinking alcohol. Conclusion. It is known that a healthy lifestyle of doctors affects the attitude of patients and their motivation to change their lifestyle. Thus, the lifestyle patterns of health workers, as well as the understanding of the motivation of these patterns, are more likely to affect public health.

Analysis of IPDN Library Unit Promotional Media Using the AIDA Method

Analysis of IPDN Library Unit Promotional Media Using the AIDA Method

Analisis Strategi Promosi Obyek Wisata Air Putri Waiyoho Kabupaten Seram Bagian Barat

This study aims to analyze the social media promotion strategy as a promotional medium for the tourist attraction of Air Putri Waiyoho, West Seram Regency. The type of research used is qualitative in the form of descriptive and cannot be measured by numbers. The data sources in this study are primary data and secondary data. Data collection was carried out through observation and interviews. Qualitative data analysis of the Miles and Hubermen model has 3 (three) stages, namely data reduction, data presentation stage, and conclusion drawing and verification stage. The results of data analysis show that the Air Putri tourist attraction has not been promoted online. Online promotion is carried out using Facebook Page, Instagram for Business, and Google My Business. Until now there have been 17 contents posted on FB and IG social media accounts. Promotions using Google My Business are still hampered because the account is temporarily verified by Google. The verification completion process is unknown. Until now, 32 contents has been available that is ready to be posted until the end of 2023 according to the schedule that has been made. Posts on Instagram for Business get more likes than posts on FB Pages

KEGIATAN PENGABDIAN PENGEMBANGAN POTENSI WISATA DESA BUGBUG MELALUI PEMBUATAN VIDEO PROMOSI WISATA

Bugbug Village is one of the old villages in Bali. Bugbug Village is located in Karangasem District, Bali Regency. Bugbug Village is a village that is rich in natural resources, human resources, and artificial resources. Therefore, Bugbug Village is one of the favorite tourist destinations in Karangasem Regency, Bali, for both domestic and foreign tourists. Tourist destination villages must have a strong strategy to compete with other tourist destinations in a very competitive tourism market. Promotion and marketing are important ways to make villages develop and attract the attention of tourists. Utilizing information technology is the right step for active promotion, such as using websites and social media as a forum for promotion. To support this, content is needed that can be used for promotion in online media, such as photos, posters, and promotional videos.

Analysis of Product Sales on Credit at NR Beauty Care in Lemahabang Sub-District

This research is a study on the Analysis of Product Sales on Credit at NR Beauty Care in Lemahabang District. This study aims to determine how product sales on credit at NR Beauty Care and analyze how product sales on credit can increase revenue. The method used in this research is qualitative. The results of this study indicate that product sales on credit are given to NR Beauty Care customers who have joined for at least 3 months. The credit facility given to customers still refers to the terms of credit sales that apply at NR Beauty Care by checking in advance about the character of the customer, the activeness of the customer in buying products at NR Beauty Care, and customers who are loyal to NR Beauty Care. NR Beauty Care takes a profit of 2-3% from each product. Based on the results and discussion that has been stated in this article that credit sales aim to help customers, especially reseller customers, to develop their business. If credit is channeled for business development or opening a new business, it will increase their income as well as reduce unemployment. The difference in revenue from credit and cash sales each month reaches Rp. 82,127,000, so selling products on credit at NR Beauty Care is effective for increasing revenue. The results of this study are used as input for NR Beauty Care owners in selling products on credit appropriately, making commitments with customers to avoid late payments and creating good relationships with customers. In addition, to increase revenue NR Beauty Care owners can utilize other E-commerce promotional media.

The Effect of Promotion , Brand Image and Social Media on Customer Purchase Decision at Fritto Chicken Sumarsono

The promotion activity carried out during the year 2023 at Fritto Chicken Sumarsono Branch in Medan were found to be quite a lot, but the promotions conducted on social media platforms through Fritto chicken accounts show a limited reach to customers, resulting in a lack of awareness and participation in purchase decision. Does Promotion have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, does brand image have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, does social media have partially effect on customer purchase decision at Fritto Chicken Sumarsono branch, do promotion, brand image and social media have simultaneous effect on customer purchase decision at Fritto Chicken Sumarsono branch. This research uses quantitative research. The sample in this study was 97 respondents with the criteria: costumers who are above 18 years old, gender male and female, customers who have made purchases at least once at Fritto Chicken Sumarsono. The basic data for this study was collected through interviews with the supervisor and surveys administered to customers of the Fritto Chicken Sumarsono branch in Medan. The research and analysis conducted with validity test, reliability test, normality test, heteroscedasticity test, multicollinearity test, coefficient of determination test, the multiple linear regression. The research results show that Promotion has partial effect on the consumer purchase decision. Brand image has partial effect on the consumer purchase decision. Social media has partial effect on the consumer purchase decision. Promotion, brand image, and social media effect customer purchase decision simultaneously at Fritto Chicken Sumarsono branch.

Meningkatkan Jumlah Konsumen Melalui Media Sosial Instagram JRNY Coffee And Records Yogyakarta Sebagai Komunikasi Pemasaran

The rapid development of technology has introduced social media to support marketing activities and make business easier. Instagram has great potential for promoting a business. It will be easier for the public to find out information about a business through information that is spread on social media. One business actor who uses Instagram as an online promotional medium is JRNY Coffee and Records. This research aims to find out how to increase the number of consumers through the JRNY Coffee and Records Instagram media as marketing communication. The marketing communication strategy used by JRNY Coffee and Records uses social media marketing theory through Instagram, which includes online communities, sharing of content, credibility, interaction and accessibility. This type of research also uses qualitative methods by analyzing or observing social media accounts. With the results, getting content uploaded on Instagram, as well as the facilities offered, are not boring. And it shows that promotional activities on Instagram are able to create an increase in the number of consumers.

The The Effect of Counseling Using Video Health Promotion Media on Increasing Knowledge and Attitudes of Pregnant Women about The First 1000 Days of Life in Meukek District

The first 1000 days of life is a sensitive period that determines the child's future life, where the impact of this period on the baby will last a long time and cannot be overcome. Improved nutrition is implemented through a holistic care strategy that focuses on the first 1000 days of life starting from the pregnancy period until the child is 2 years old. This research aims to determine the impact of increasing the knowledge and attitudes of pregnant women through the use of video health promotion media. This research uses a quasi-experimental design with a two-group pre-test and post-test. The sample was allocated into two intervention groups: the first group received an education intervention with video health promotion media, and the other group received an education intervention without video media. The research sample consisted of 126 pregnant women who received antenatal care at Posyandu. Statistical analysis of the data was carried out using Mann Whitney and Wilcoxon analysis. The results showed that the level of knowledge and attitudes of pregnant women regarding the first 1000 days of life had a significant effect after receiving counseling intervention using video health promotion media (P < 0.001). In conclusion, counseling using video health promotion media and counseling without video media about the first 1000 days of life can increase the knowledge and attitudes of pregnant women in Meukek District.

The Influence of Health Promotion Animation Videos on Students' Knowledge of Sexual Violence Prevention

Purpose of the study: The main objective of this study was to determine the effect of using animated videos in health promotion related to the prevention of sexual violence is to increase students' knowledge and awareness of the dangers of sexual violence and preventive measures. Methodology: This study uses a quantitative research type with a quasi-experimental design involving an experimental group and a control group. The population in this study were fifth grade elementary school students. The data collection technique in this study used a questionnaire method distributed students before and after health promotion intervention. The collected data were analyzed using descriptive and inferential statistical techniques. Main Findings: This study successfully showed that animated videos as a health promotion media are effective in improving the knowledge and attitudes of high school students regarding the prevention of sexual violence. Compared with traditional methods such as power point, animated videos are more able to attract attention and improve students' understanding, resulting in a significant increase in their knowledge and attitudes towards this sensitive topic. Novelty/Originality of this study: The novelty of this study lies in the use of animated videos as an innovative and interesting health promotion media to improve the knowledge and attitudes of high school students regarding the prevention of sexual violence. This study introduces a dynamic and interactive visual approach, different from conventional methods such as lectures or the use of power point.

Strengthening Creative Local Human Resources In The Field Of Business Models And Marketing Of Coffee Ecotourism In Sukodono Village, Malang District

Sukodono Village in Malang Regency has diverse resource potential, but faces challenges related to branding and optimizing existing potential. Thelevel of community literacy related to science and technology is still low, affecting the ability to operationalize technology to develop a sustainable coffee ecotourism business model. Making Sukodono Village a successful coffee ecotourism destination requires strategic planning to improve the competitiveness of the area. The level of knowledge and skills of local human resources is still lacking, hampering competitiveness and competence in developing sustainable business and marketing models, particularly in the utilization of digital platforms. Therefore, improving the quality of local human resources in Sukodono Village needs to be encouraged in order to apply modern business models such as the business model canvas.Assistance in community empowerment in Sukodono Village, by developing a more productive coffee ecotourism business model through a business model canvas (BMC), can be a solution to this problem. The development of coffee ecotourism begins with the branding process through existing promotional media, including village layout maps, websites, and regional taglines to increase the popularity of Sukodono Village as a coffee ecotourism destination in Malang Regency

Memperkuat Kesadaran Merek Ramah Lingkungan dan Jangkauan Pemasaran UMKM Bumbu Rempah Ratoeh Indah dengan Pemasaran Digital

Digital marketing plays an important role in strengthening brand awareness and expanding the marketing reach of Micro, Small, and Medium Enterprises (MSMEs). Realizing this important role, the STIE Indonesia Banking School community service team carried out community service activities to support Ratoeh Indah, an MSME, in utilizing digital marketing tools and strategies. The results of initial observations and interviews show that Ratoeh Indah has not utilized the potential of social media for product promotion, nor has she used online shopping platforms or digital advertising to achieve competitive advantage and innovation. Historically, Ratoeh Indah relied on conventional door-to-door sales methods, limiting its reach and growth potential. To address this gap, our intervention includes a comprehensive approach that utilizes SWOT analysis, interviews, observation, and direct mentoring. The main activities include creating and optimizing an Instagram account for product promotion, creating targeted advertisements on Instagram, establishing an online shop on the e-commerce platform Shopee, and implementing more environmentally friendly packaging solutions. The results of the service activities carried out are very significant. There has been a marked increase in brand awareness, evidenced by the growth of Instagram followers and engagement metrics. Additionally, newly established Shopee stores experienced increased visitor traffic, indicating successful penetration into the online shopping realm. The community service undertaken underscores the transformative impact of digital marketing on MSMEs, providing a model for similar companies seeking to strengthen brand awareness and expand marketing reach.

The Influence of Political Program Promotion and Social Media on the Decision to Elect DPRD Members

The DPRD General Election (PEMILU) is an event for electing people's representatives at the regional level who are expected to represent the aspirations of the people who elect them. The people's hopes are very high for his deputy who will sit on the honorable council of people's representatives. This research aims to determine and analyze the impact of political program promotions and social media on the decision to elect members of the Jember Regency DPRD in the 2024 Election. The population in this research is the entire Permanent Voter List (DPT) in Jember Regency which is classified as a millennial generation of 662,664 people ( 33.6%) of the total DPT in Jember Regency of 1,972,216 people. By using the Slovin Formula, a sample size of 100 respondents was obtained. This research consists of 2 types of variables, namely independent variables (political programs and social media) and dependent variables (decisions to elect DPRD members). Descriptive analysis was carried out to determine the descriptive nature of respondents. Analysis of validity tests and reliability tests to test research questionnaires. Test the hypothesis to determine the impact of the independent variable on the dependent variable in this research. After the analysis was carried out, the result was that the promotion of political programs had an impact on the decision to elect DPRD members. Social media has an impact on the decision to elect DPRD members.

Canva Sebagai Media Desain Untuk Promosi Content Creator

The design of content created by influencers and entrepreneurs to enhance performance and attract customer interest includes visual graphic design for logos or content creation. This study aims to determine if Canva as a design tool can be used for promotion by content creators. The principles of Visual Communication Design from Gestalt Theory include form similarity, pattern continuation, proximity, closure of form, and imagery. The research method used is descriptive qualitative. The technique for determining informants is purposive sampling from two content creator accounts, namely Anggel Kitty Store and Traccy.id in November 2023. The research findings are firstly, form similarity with the use of color in the design, both using visual messages in the design; secondly, the continuity of patterns in pictures, colors, and fonts in the design and the presence of informative messages; thirdly, the proximity of positions grouped according to type and function in the design, both using the logo layout in the design; fourth, closure of shape using sketch classes and squares in the design; and fifth, the core images used by content creators as visual messages in promotion. The designs created through Canva are used as promotional media for skincare, accessories, and makeup to be uploaded on Instagram, updated in Instagram stories, and to determine the design of posters to be promoted. Using Canva Pro is more appealing because it has more features than the standard Canva, and the designs also look better.

Understanding 30 Years of Integrated Marketing Communication (IMC) in the 2019 Indonesian Journal

This article examines 10 journals on Integrated Marketing Communication (IMC) in Indonesia in 2019. Essentially, IMC consists of two core concepts, which have evolved into four stages of IMC implementation. The first concept, introduced in 1989, is known as the inside-out approach or tactical coordination of marketing communications. The second concept, emerging in 2004, is called the outside-in approach, encompassing internal support to external activities (Second Stage), application of information technology (Third Stage), and financial and strategic integration (Fourth Stage). Thus, this paper seeks to address: (1) What is IMC as described and applied?; (2) What communication elements are used?; (3) Is the brand the main message in the IMC program?; and (4) Is the IMC used inside-out or outside-in, and where are the boundaries? Using a systematic literature review method, the results indicate that IMC is marketing communication or promotion. The communication elements include advertising, personal selling, sales promotion, public relations, interactive marketing, corporate design, sponsorship, exhibitions, websites, merchandising, packaging, and social media. No articles used the brand as the main message in IMC, categorizing it as an inside-out approach since many did not involve the brand and only analyzed marketing communication or promotion. IMC in Indonesia does not align with the global development of the IMC concept but follows communication technology trends through the use of internet-based media, such as social media.

The Influence of Instagram Social Media Promotion, Word of Mouth, and Tourist Attraction on Tourists' Decisions to Visit Melasti Coastal Tourism Objects at Badung Regency

The increasingly rapid development of tourist destinations in Indonesia is influencing the number of tourist visits to the island of Bali. This phenomenon requires each tourist attraction manager on the island of Bali to find the right promotional strategy to increase the number of tourist visits. This study is aimed at analyzing the role of promotions carried out through social media Instagram, WOM, and tourist attractions on tourists' decisions to visit the Melasti Beach tourist attraction. The population of this study was Melasti beach visitors with a research sample of 80 people. Data were analyzed using multiple linear regression analysis. The findings of the study succeeded in confirming that there was a significant simultaneous and partial relationship between promotion variables via the Instagram platform, WOM, and tourist attractions on tourists' decisions to visit the Melasti Beach tourist attraction.

미용실 선호도에 따른 체험마케팅 효과 연구

This study aimed to explore variations in the five senses of sensory marketing across beauty salon preferences. To achieve this, a questionnaire survey was conducted among 330 beauty salon customers. The results revealed the following findings: The selection criteria, preferred forms, and service types, which constitute the three elements of preference for a hair salon, displayed notable distinctions in every aspect of sensory marketing, encompassing visual, olfactory, gustatory, and tactile experiences. Nevertheless, no significant differences were observed in the auditory element. Consumers who prioritize skilled expertise and amicable service tended to be particularly attuned to visual, gustatory, and tactile experiences. Conversely, those who select hair salons based on factors like pricing, word-of-mouth referrals, and social media promotion were more responsive to olfactory sensations. In general, auditory aspects were found to play a minor role in overall preferences. This study is significant as it opens new avenues for research on sensory experiences in the beauty industry, where emotional factors often influence decision-making. The findings are anticipated to be valuable in leveraging the strategic importance of incorporating all five sensory elements in the field of hair salons.