Visual Identity Design to Support Media Promotion for the Digital Business Study Program at the Indonesian University of Education

Abstract

In today's digital era, visual identity is an important point for creating a consistent visual identity. Especially as a promotional media which is an effective strategy in increasing student awareness in choosing study programs at higher education. Determining long-term choices that will have an impact on students' lives makes choosing a study program an important decision for prospective students. The student's future social life, profession, and level of personal satisfaction may be affected by this decision. Selecting a study program at a university is seen by prospective students as having the power to change the course of a person's life. Therefore, choosing a particular study program is a crucial choice. The visual identity attached to the product is very important for universities to facilitate media for the Indonesian Education University's Digital Business Study Program.