Currently, Russian society is faced with a number of political, social and economic challenges and difficulties, which in one way or another has changed all spheres of people's life. Students, student socialization and self-determination аre no exception. The formation of new vectors of the development of modern education and the exit from the Bologna process changed the habitual life of the student, shifted their professional socialization. As a result, a new image of student is formed, which has a qualitatively different way of developing both general cultural and professional competencies. One of the clearest examples of such changes is the mass secondary employment of students literally from the 1st year of study at the university. Moreover, studying at a university is directly related to the further self-determination of an individual, the search for his own life path, but the crisis realities complicate such a search, as a result, the old motivational components of studying at a university turn out to be ineffective. A graduate of a modern university will have to face contradictions between the demands of the labor market and the market of educational services. It is quite possible that a person cannot get a job in his specialty, but this state of affairs is not considered something new and surprising, therefore, modern professional socialization of a student should work on this aspect. Thus, the young specialist is ready for almost any challenges of the labor market, social reality in general.
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