The article presents the research results on the market prospects of agricultural enterprises engaged in the oilseeds cultivation in the Krasnoyarsk territory. The role of oilseeds, in particular rapeseed, in the world production, the rapeseed industry condition and geography, the history of industrial production of edible oils in the Russian Federation, as well as the regional experience in the SFD and the problems that hinder the oilseeds production and processing are considered. The analysis of oilseeds production and processing in the Krasnoyarsk territory is presented. The assessment of the Krasnoyarsk territory export activity in the oilseeds market is given. The strategy of gradual development of the Asia-Pacific region target market – China and key marketing elements are defined. The strategy implementation is possible on the condition of support for investment projects implemented in the Krasnoyarsk territory for the development and strengthening of the raw material base, storage and industrial processing of oilseeds, the creation of production of various types of edible and technical oils, as well as cake production.
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